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Are Your Top Web Rankings True and Identical for the Entire World Audience?

Are Your Top Web Rankings True and Identical for the Entire World Audience?

Here's the challenge, in case you are still wondering about why there is so much disagreement between traditional rank checking tools and traditional ranking reports.

Perhaps you are pretty happy with your rankings after hiring some SEO company to work on your Web site. You enter your keyword phrase into Google and smile because you are showing up with a number 1 ranking. That was always good news before, right?

It is still good news but a more important question needs some consideration now since the "personalization of search" has come into play.

Keep in mind that if you are using any of Googles services such as Google Analytics or Gmail for example, "personalization" is activated automatically by default. What this means is that Google is looking at each users search history and tailoring the results to each persons search interests over time.

With personalization, Google can tell over a period of time, what type of content your perfer, what types of topics are most interesting to you as an individual. Is this something you want stopped, then no problem, you can go in and turn it off manually. The challenge for search engine optimizers is that the rest of the world may very well leave it turned on.

The reason why, is because it delivers up more personalized results and to the user, especially over a period of time. People want better search results that serve their interests. Even if you don't like the idea of personalization, the rest of the world does use it and it seems to be growing more and more popular.

So the question is this. What are you doing about making sure that your most correct audience is finding your content now (when you cannot trust the traditional ideas of ranking anymore.)

Why can't you trust what you see on a traditional scale of 1 to 10 search results?

Every person searching on a common identical keyword phrase, could end up in completely different rankings because of the personalization of search.

Furthermore, if you tend to visit your own Web site often or search on your competitiors, your history is being tracked, then you may often see your site rising to top visibility in search results, but this may be only for you and not the rest of the world.

Are your top Web rankings true and identical for the entire World audience?
Not any more.

Some proclaim, "The solution is simply to look at analytics reports."

While analytics can confirm your Web site is doing better or perhaps it's doing worse, it cannot tell you how to solve the issue of "personalization." By that, I mean anaytics do not tell you the actions you need to make on your pages to ensure you are being found by your entire audience. You may find that in your own mind you are doing well in traditional rankings, but it won't help your business if the rest of the world is seeing something completely different.

Even 2 or 3 different people logging on to the same computer, may see completely different results if personalization is activated for each of them and they all have various searching interests that differ.

For more details on Personalization of search read:
SEO Changes Part 2 - Are your sales dropping as your ranking soars?





Are Your Top Web Rankings True and Identical for the Entire World Audience - To learn more about this author, visit John Alexander's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website


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John Alexander
(Visit John's Website) John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you!

John Alexander is a Platinum author on EvanCarmichael.com
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