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Mechanics of Writing a World Famous E-book Part 1 of 3



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How to Increase Your Creativity and Innovation - 10 Creativity Observations - By John Alexander

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Whether you already have a topic in mind already or not, these first few steps are exceptionally important.

Here are a few tips to keep in mind:

a) Be Original

Make sure that you put a little bit of your own heart into the topic. So many writers take the approach of examining what has already been done before, then spin off another version of something that's been done.

When considering your first e-book, I encourage you to make it something very

original or something that will be useful.

Example:

My very first e-book was about how to use a specific SEO tool in a way that very few people had ever used it before. I discovered that in the early years, this particular tool had very little help or instructional information - so it left a pretty big learning gap. The primary purpose of the e-book was to show people how they could quickly get the best information without spending endless hours.

b) Consider the various "interest triggers" that might apply to your Topic.

There are lots of reasons why people buy information. For example if an e-book teaches you something like:

- How save money

- How to save time

- How to stay safer

- How to live healthier

- How to improve one's appearance

- How to become more skilled in a specific area

- How to become more creative

- How to improve a specific process

- How to study smarter

- plus there are many others

The key is to find something that satisfies a need and also appeals to a very specific niche audience. When you are researching topics for your first e-book, resist the urge to just go with the first thing that enters your mind.

Choose a topic that you are knowledgeable about, something you've had first hand experience with and something that you enjoy writing about. That way, you'll never run out of ideas for content and if it is a topic you really enjoy, it won't seem like work, to write it.

c) Exploring topics for your first e-book - based on a current trend.

For example, my wife has a hobby of collecting decorative items from the local dollar store. The current economic trend being slow means people are looking for ways to reduce expenses and stretch their dollars further.

It can be surprising how just original creativity that she has for taking ordinary items that cost a dollar or two and turning them into surprisingly beautiful home decor items. Eventually, I encouraged her to start recording her ideas and displaying them on a Web site that she made by herself. The next thing she knew, what started as a hobby is turned into a business. She had an invite to start Blogging for AOL and is now creating a new e-book.

Is there a current industry trend or even a seasonal trend you could be writing about?

d) Be watchful all around you for products and services that seem to be somehow incomplete.

Is there something more that you can bring to fill in the missing gap? Are there common misconceptions about a topic? When you research the type of topics that are in demand, try to cultivate your research to explore opposite extremes. In this fashion, you'll often discover opportunities that others have missed.

Your goal is to research and come up with something original so if something has been done before, you may want explore exactly opposite to what you think people want. If there is an audience interested in starting something new, be sure to explore the audience that is interested in something old.

This is the single most important step for your new e-book.


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Home > SEO > John Alexander > Mechanics of Writing a World Famous Ebook Part 1 of 3 >

Free PDF Download
How to Increase Your Creativity and Innovation - 10 Creativity Observations - By John Alexander

Name: Email:

About the Author: John Alexander

RSS for John's articles - Visit John's website
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy Http://www.SearchEngineAcademy.com offering live, SEO Workshops with his network of global community based associate SEO trainers located across North America, Australia, Asia and coming soon in 2012 to the Middle East. I look forward to hearing from you!

Click here to visit John's website.
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