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Stress free link building

Guest post by: John Alexander

Article Overview: Have you ever felt pressure to build links to your website? I often hear this from new SEO students, as well as experienced professionals. Let's talk about a few stress free ways you can build valuable links.

Stress free link building

Link building is an extremely important aspect to SEO - that's true. Link building does take work, but that does not mean you need to experience mountains of worry and stress over building effective links. What follows are proven, effective ways to build links to your website, stress-free.

1. Build Unique, Helpful Content.

You have likely heard this advice before, but it remains one of the most effective ways to build quality links. Creating quality content does not mean hours of hair-pulling brainstorming and frantic, late-night blogging. This first tip will require work, but not stress.

Examples:

• I built a resource page for a logistics client that was simply a list of the most useful links that anyone might refer to if they had an item to ship. It listed shipping information by rail or by air as well as schedules. It listed Info on shipping refrigerated or unrefrigerated items. The page was simply a list of good resources for anyone who makes shipments. It was not long before my client had many websites linking to the page.

Keep in mind the triggers that engage your visitors and get them to respond right now.

Does your product or service do any of the following?

Does your product or service:

- Save time

- Save money

- Make money

- Improve processes

- Improve the customers appearance

- Appeal to a specific brand

- Remove doubt or some how helps settle an argument

- Promote some aspect of health

- Promote some aspect of safety

These are all sales related triggers that you need to keep in mind when building a resource related Web site.

• Is there a cool tool related to your business that you could add into your website that you think people would like to use?

Example Recommended Tools:

Camtasia is an excellent tool for creating your own desk top tutorial videos

To convert Video into Flash try and a variety of other formats, check out Geovid

Whatever you come up with, if it is useful or even just plain entertaining, people will often link to your site naturally and talk about it to their readers about it. Someday, I am going to write an article just on how you can create useful and creative content with specific tools but for this article, I'll stick to stress free link building tips.

2. Create News Items.

Did you know that legitimate news is not considered duplicate content but rather syndicated content and 100 percent white-hat?

Start writing some news stories in your industry - and when you publish news with a link through a site like PRweb.com, it can be picked up by hundreds of other media outlets. This is extremely legitimate syndicated content.

3. Write Original Articles.

If you choose to publish unique articles, include your links in your bio at the bottom of the article - no matter where it is published. You will build link reputation but also get some big traffic spikes if your article is published across several websites.

These should not be Web sites that you personally own, but submit your articles to a variety of article directories.

Remember the 80/20 rule for link (anchor) text.

Focus 80 percent of the time on your researched keyword phrase and 20 percent using related supporting terms or synonyms. The technical term for this is allowing for "Topic Drift" so that your links are never identical.

Remember that your goal is no longer just about the number of links coming into your website, it is also about the specific text used in the link.

Links from within your own website still matter - they are just not quite as influential as the links coming in from other sites.

Links coming from authoritative websites will count more than links from sites that have little traffic.

If blogging, keep comments turned "on."

It becomes much easier to link with other Bloggers due to the mind set about community conversations. Blogs can become like living breathing entities with huge conversation trails taking place. Become part of that community and you'll soon discover that the stigma in linking to others is not the same with blogging as it is SEO.

Link building remains vital to every SEO strategy.

Only persistent work will result in large quantities of quality well-related incoming links. Link-building will always require effort but, following these tips, it can be done in a white-hat, stress-free environment.

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Article Tags: experienced professionals, link building, stress, stressfree



Related Forum Posts
Anyone know a reputable link building company? - Hi forum members, I am thinking of hiring a SEO company to do some link building for our company. I have been very cautious in my link building strategies up until now but no longer have the time to focus on it. My fear is in hiring some company that will build links unethically, or even worse, in some manner that will look bad on our company. Has anyone used any ethical and affordable link building services and did it help your business? Thanks
Re: Website Ranking Optimization - I agree that everything in SEO can be learned. On your question, no I don' think that there is a single link building strategy that could rank you in first page of Google. It should be a combination of the various link building method.
Re: New site promotion - how to begin? - Start with some link building... article marketing, web directories, guest blogging, link services (such as free traffic system as David mentioned), build some support sites, social bookmarking, etc... It won't be long before you start to see results if you are consistent in your efforts.
Re: Traffic! How do you get it? - It first starts with content. Creating highly valuable and helpful content that people will want to link to. This solves part of your second step, which is backlink building. Building backlinks is essential if you want traffic. Article marketing, blog commenting, social bookmarking, social networking, web 2.0, link-baiting, etc. are just some ways to build quality backlinks. And don't forget about keyword research. This should be done first and foremost to get the most benefit out of your content and backlink building strategies.
Re: How can I promote my site? - This might be good promotion for your type of website: Start building a fan base ('list') by getting involved on websites where your target market is already hanging out. Post comments and give valuable advice. (I think My Space used to be big for creatives & musicians.) Every time you interact, include a link to a landing page on your website. Try this - don't post links that go to your home page. Rather, link to specific simple pages on your site which offer free information that is very valuable to your customers. On that page, have an 'opt-in' form (asking for name and email). Keep the design of this page as simple as possible. This method still works very well, so you should try it.


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