The Easiest Sequence of Steps for Growth of Your SEO Career
The Easiest Sequence of Steps for Growth of Your SEO Career
a new SEO business. After all, once you start building your SEO skills, the
light bulb generally "comes on" in most peoples minds as to how they might like
to make use of their talents.
We actually teach students how to set up a new SEO business right from scratch,
as one of our sessions. What I'd like to share here are some simple steps you can
consider, as well as the sequence of those steps to be most effective in launching
your proposed SEO business.
A. Get Started
This sounds odd, but many people have the challenge of just getting started at all.
Often it's due to a fear of some sort. It's easy to be busy all the time, but are
you busy doing the right things? Some people begin to work with SEO from a self-
taught perspective. They may buy all of the popular tools. They buy all the latest
e-books or hang out in the local forums. They may subscribe to various resources,
always looking for next great thing to sign up for. But for some reason or other,
they seem to have difficulty in actually getting started.
If this sounds familiar, one of the best things you can do is begin to set up a few
written goals for yourself. Actually write down what it is you would like to build
and then assign some timelines to it.
B. Begin with Skill-Building First, (NOT later)
Begin by getting your SEO skills right up to speed. If you are unsure of yourself
over certain scenarios or in highly competitive categories, consider taking some
training. Far too many Webmasters start out by selling SEO and then have difficulty
actually delivering. So learn how to deliver first so that you have a comfort
level and know for a fact, EXACTLY what you can do.
Where can you build your skills?
- An Online SEO Training Course (such as http://www.onlinewebtraining.com )
- A Live, hands-on SEO Workshop ( http://www.searchengineworkshops.com )
The important thing is to get started and bring your skills up to speed first.
C. Gain Personal Confidence Through Experience
This is probably the next most important step.
The sooner you build your confidence then the sooner you will realize the potential
for what you can perform. In the beginning, start with a few of your own sites where
you have full creative liberty without the demands or pressures that come from a client.
Experience build's confidence. Set some benchmarks for yourself. As you get
comfortable competing at a certain level, then you can progress to take on bigger
challenges. It's surprising how fast you can grow your skills with a little daily
practice on a regular basis.
D. You can Open your doors for business at this stage.
Once you have reached a level where you have a few profitable Web sites or sites
where you are proud of your achievements in ranking as well as meeting whatever
other objectives you've set for yourself, it's time to consider business.
In the beginning, choose your first few clients well. Don't just take on any client
but select your clients based on the research you perform on their buying
audience. Those first few clients need to be success stories, so be sure to do all
of your research on their buying audience BEFORE you take them on as a client.
E. The ultimate thing you are building is your reputation now.
Your ultimate objective in the beginning is to choose clients rather than have them
choose you. Remember to use all of the principles you learn in your training along
with good old fashioned customer service excellence. Eventually what occurs, as you
choose your clients wisely (as opposed to going for a fast buck) is that your new
clients will literally become your sales people. If your work makes their business
really sing, they tell literally everyone they know. Ultimately, in a short period
of time, this generates genuine referral business for you.
Now instead of you chasing the prospects, the prospect is seeking you (based on
referrals and the excellent successes that you have brought your first clients.)
In Summary: Be sure you get your new SEO business started on the right foot!
A. Get started - Make up your mind and create an action plan
B. Build Genuine SEO Skills First - Not Later
C. Practice makes perfect - Build your confidence
D. Open Your Business - Choose Your First Clients Well
E. A Solid Reputation Delivers Referrals, Repeat Business and Client Retention
The Easiest Sequence of Steps for Growth of Your SEO Career - To learn more about this author, visit John Alexander's Website.
Like this article? Share it with your friends
Many of our SEO workshop students will ask advice with respect to setting up
a new SEO business. After all, once you start building your SEO skills, the
light bulb generally "comes on" in most peoples minds as to how they might like
to make use of their talents.
We actually teach students how to set up a new SEO business right from scratch,
as one of our sessions. What I'd like to share here are some simple steps you can
consider, as well as the sequence of those steps to be most effective in launching
your proposed SEO business.
A. Get Started
This sounds odd, but many people have the challenge of just getting started at all.
Often it's due to a fear of some sort. It's easy to be busy all the time, but are
you busy doing the right things? Some people begin to work with SEO from a self-
taught perspective. They may buy all of the popular tools. They buy all the latest
e-books or hang out in the local forums. They may subscribe to various resources,
always looking for next great thing to sign up for. But for some reason or other,
they seem to have difficulty in actually getting started.
If this sounds familiar, one of the best things you can do is begin to set up a few
written goals for yourself. Actually write down what it is you would like to build
and then assign some timelines to it.
B. Begin with Skill-Building First, (NOT later)
Begin by getting your SEO skills right up to speed. If you are unsure of yourself
over certain scenarios or in highly competitive categories, consider taking some
training. Far too many Webmasters start out by selling SEO and then have difficulty
actually delivering. So learn how to deliver first so that you have a comfort
level and know for a fact, EXACTLY what you can do.
Where can you build your skills?
- An Online SEO Training Course (such as http://www.onlinewebtraining.com )
- A Live, hands-on SEO Workshop ( http://www.searchengineworkshops.com )
The important thing is to get started and bring your skills up to speed first.
C. Gain Personal Confidence Through Experience
This is probably the next most important step.
The sooner you build your confidence then the sooner you will realize the potential
for what you can perform. In the beginning, start with a few of your own sites where
you have full creative liberty without the demands or pressures that come from a client.
Experience build's confidence. Set some benchmarks for yourself. As you get
comfortable competing at a certain level, then you can progress to take on bigger
challenges. It's surprising how fast you can grow your skills with a little daily
practice on a regular basis.
D. You can Open your doors for business at this stage.
Once you have reached a level where you have a few profitable Web sites or sites
where you are proud of your achievements in ranking as well as meeting whatever
other objectives you've set for yourself, it's time to consider business.
In the beginning, choose your first few clients well. Don't just take on any client
but select your clients based on the research you perform on their buying
audience. Those first few clients need to be success stories, so be sure to do all
of your research on their buying audience BEFORE you take them on as a client.
E. The ultimate thing you are building is your reputation now.
Your ultimate objective in the beginning is to choose clients rather than have them
choose you. Remember to use all of the principles you learn in your training along
with good old fashioned customer service excellence. Eventually what occurs, as you
choose your clients wisely (as opposed to going for a fast buck) is that your new
clients will literally become your sales people. If your work makes their business
really sing, they tell literally everyone they know. Ultimately, in a short period
of time, this generates genuine referral business for you.
Now instead of you chasing the prospects, the prospect is seeking you (based on
referrals and the excellent successes that you have brought your first clients.)
In Summary: Be sure you get your new SEO business started on the right foot!
A. Get started - Make up your mind and create an action plan
B. Build Genuine SEO Skills First - Not Later
C. Practice makes perfect - Build your confidence
D. Open Your Business - Choose Your First Clients Well
E. A Solid Reputation Delivers Referrals, Repeat Business and Client Retention
The Easiest Sequence of Steps for Growth of Your SEO Career - To learn more about this author, visit John Alexander's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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