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Guest post by: John Alexander Become an Author

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When it comes to link building, most experts agree that all links are not created equal and you probably already understand a little bit about the most effective types of link building. In obtaining links, you want to never accidentally do something that could hurt your reputation. For example, most people understand that allowing for some topic drift is quite natural where as having 100% links with the text pointing to your site could potentially cause you some issues because it looks contrived and unnatural.

In the early days, peoples obsession with Google PR would cause certain instances where people would engage in link building farms (not recommended) or purchasing links from high PR Web sites (not recommended) or building their link popularity in other unnatural looking ways.

Most are aware that some types of link employ "No follow" attributes which still look like a link, behave like a link and can certainly bring a visitor to your Web site, but the Nofollow link will NOT pass forward any Google PR. The nofollow attribute value is not meant for blocking access to content, or for preventing content to be indexed by search engines.

So to be clear, a link using the Nofollow attribute:

--Can be used so a visitor follows the link

--Shows the existence of the link (but only for pages previously indexed.)

--But does NOT Use the Nofollow link for ranking or boosting PR.

Therefore, what some people conclude is that it must be wise only to get straight links that do assist with PR and ranking influence and avoid sites or directories that use a Nofollow attribute in the link.

So how can a Nofollow link be of any possible value?

Here is the tip that some people are not aware of that involves something

called link diversity (which is different than link reputation or link popularity.)

Understanding the value of "No Follow" links.

There is a somewhat hidden value and a very good reason to have some link diversity that includes links with the Nofollow attribute, linking to your site along with straight text links too.

Just as it is important to have some topic drift in your linking strategy so as to avoid being contrived and unnatural with your link reputation, so does Google expect a portion of your inbound links to also possess the "Nofollow attribute."

When some people become so obsessed with avoiding the use of Nofollow links, it can also make your strategy look somewhat contrived and unnatural. Plus do not forget the value of the link for the sake of the readers who choose to follow it into your Web site.

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