What is your Philosophy on Search Engine Marketing?
What is your Philosophy on Search Engine Marketing?
Regardless of whatever your current belief or personal philosophy about SEO is, we each have the power to "choose" what we will believe. We will choose what we wish to try or test.
By reason of experience, we have our ability exercised to grow and profit from our experiences. Of course most prefer to not make any mistakes or errors in the learning process. Some never really get started because of the fear of making a mistake. The philosophy of "I insist I must know absolutely everything and once I do, then I'll get started," is a philosophy linked back to fear of making a mistake. Unfortunately for some, this philosophy keeps them from ever getting started.
Making mistakes is part of the learning process and it is fine, so long as you learn from your mistakes and don't just keep repeating them in a cycle. I one time heard somebody give that concept as the definition of "insanity." To do the same things over and over but to expect different results.
Okay, so let's give you a thought about search marketing and your business that you can benefit from.
With all of your "information gathering" and getting of:
* advice
* old tools
* new tools
* newsletters
* e-books
* training
There is one thing here that will make greater impact than all the others.
Getting advice - is great but only if it comes from a trusted resource
Old and new tools - are the same - they are only as good as whoever is keeping them up to date
Newsletters - Can be helpful - but so many of them are just selling you products
E-books - There are some excellent e-books out there - but some that are worthless and/or out of date
Training - There are companies that say they offer training - but are often just trying to sell services or tools
Counsel - Lot's of free advice floating around - but in most cases you get what you pay for like anything else.
The one single most important thing to "get" is to "get a solid understanding." What I mean by this is that it really comes back to the original element of building our understanding and being up-to-date. The one way to minimize the time in your "learning curve" is to get genuine skills training.
Don't get me wrong, there are some very good professional tools to know about.
But your training needs to be more than just how to use a tool.
There are some good e-books, newsletters, free tips and advice which are all good. But if you focus on building your search engine marketing skills, it leads to "understanding" quicker than everything else. Personalized instruction plus ongoing mentoring maximizes the impact of your learning and produces results quick and drastically reduces the time element for you possessing that understanding of what you are doing.
Hands-on SEO training is not the "only" way to learn, but it is the fastest way to learn.
Having a true understanding tones your personal philosophy.
And why is that so important?
-Our own personal philosophy about SEO, produces the attitude we have about our methods.
-The attitude you have leads to which type of actions you take part in.
-Those actions or methods you employ lead to the final results you will achieve as well as the impact of those results.
-The results we achieve are what really contribute to produce the current lifestyle in which we live.
The results you achieve are also what expedite the growth of your reputation which snowballs into more success in only minimal time. Are you happy with the results you are achieving? Are you content with the current lifestyle you are living?
If you are happy and satisfied with your results then keep doing what you are doing. If you want help, that is where we are standing by to help you minimize the time it takes you to take your Web site to whole new level.
What is your Philosophy on Search Engine Marketing - To learn more about this author, visit John Alexander's Website.
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In part, your ideas about SEO and SEM may come from what we are first told by others when we are new to search marketing and SEO. Then some of our opinions will be formed by our experiences as we first start applying different techniques and focus on building our content. By reason of practice we can test and see for ourselves whether or not something is beneficial and contributes to our visibility or not. Bit by bit, we each form our opinions and our "understanding" of SEO as both a science but also as an art.
Regardless of whatever your current belief or personal philosophy about SEO is, we each have the power to "choose" what we will believe. We will choose what we wish to try or test.
By reason of experience, we have our ability exercised to grow and profit from our experiences. Of course most prefer to not make any mistakes or errors in the learning process. Some never really get started because of the fear of making a mistake. The philosophy of "I insist I must know absolutely everything and once I do, then I'll get started," is a philosophy linked back to fear of making a mistake. Unfortunately for some, this philosophy keeps them from ever getting started.
Making mistakes is part of the learning process and it is fine, so long as you learn from your mistakes and don't just keep repeating them in a cycle. I one time heard somebody give that concept as the definition of "insanity." To do the same things over and over but to expect different results.
Okay, so let's give you a thought about search marketing and your business that you can benefit from.
With all of your "information gathering" and getting of:
* advice
* old tools
* new tools
* newsletters
* e-books
* training
There is one thing here that will make greater impact than all the others.
Getting advice - is great but only if it comes from a trusted resource
Old and new tools - are the same - they are only as good as whoever is keeping them up to date
Newsletters - Can be helpful - but so many of them are just selling you products
E-books - There are some excellent e-books out there - but some that are worthless and/or out of date
Training - There are companies that say they offer training - but are often just trying to sell services or tools
Counsel - Lot's of free advice floating around - but in most cases you get what you pay for like anything else.
The one single most important thing to "get" is to "get a solid understanding." What I mean by this is that it really comes back to the original element of building our understanding and being up-to-date. The one way to minimize the time in your "learning curve" is to get genuine skills training.
Don't get me wrong, there are some very good professional tools to know about.
But your training needs to be more than just how to use a tool.
There are some good e-books, newsletters, free tips and advice which are all good. But if you focus on building your search engine marketing skills, it leads to "understanding" quicker than everything else. Personalized instruction plus ongoing mentoring maximizes the impact of your learning and produces results quick and drastically reduces the time element for you possessing that understanding of what you are doing.
Hands-on SEO training is not the "only" way to learn, but it is the fastest way to learn.
Having a true understanding tones your personal philosophy.
And why is that so important?
-Our own personal philosophy about SEO, produces the attitude we have about our methods.
-The attitude you have leads to which type of actions you take part in.
-Those actions or methods you employ lead to the final results you will achieve as well as the impact of those results.
-The results we achieve are what really contribute to produce the current lifestyle in which we live.
The results you achieve are also what expedite the growth of your reputation which snowballs into more success in only minimal time. Are you happy with the results you are achieving? Are you content with the current lifestyle you are living?
If you are happy and satisfied with your results then keep doing what you are doing. If you want help, that is where we are standing by to help you minimize the time it takes you to take your Web site to whole new level.
What is your Philosophy on Search Engine Marketing - To learn more about this author, visit John Alexander's Website.
Like this article? Share it with your friends
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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