Tweet

John Alexander Articles

Written by: John Alexander

How to Increase Your Creativity and Innovation - 10 Creativity Observations - Click To Read Article
In this article, I want to share with you how you can increase your innovation, enhance your creativity and tap into brand new ideas where you are the originator.

Starting A New SEO Business (Part 1) - Begin with Setting Your Goals - Click To Read Article
By investing the time and energy that you have in setting specific goals today, you can help yourself make each decision you need to make to reach the end result you are hoping for. In other words, if you set some overall goals today, you can help insure that your business will be there and be prosperous throughout the future of the business. Goals now, count.

Starting A New SEO Business (Part 2) - Tips on Getting Started - Click To Read Article
After all, once you start building your SEO skills, the light bulb generally comes on in most peoples minds as to how they might like to make use of their talents. Here are a few tips for getting started:

Spotlight On Semantics and Natural Language Processing (NLP) - Click To Read Article
John Alexander Interviews Semantics expert, Michael Marshall on the subject of Semantics for Search and Natural Language Processing (NLP). For this article, I approached Michael Marshall, our Search Engine Academy Associate for North Carolina and asked him if we could explore the topic of semantics and Natural Language Processing (or NLP.)

6 Tips for Understanding Words that Trigger Behavior - Click To Read Article
I know there has been a real increase in the interest of keyword research recently since I was speaking about it at the Toronto SES Conference. Keyword forensics is the term I coined after I wrote an e-book about the methodology I use to research user behavior. With this methodology, you quickly begin to notice specific keyword phrase clusters that are very telling about the conditions in a searchers life. The reason you want to dig into this is so you can understand what initiates the search and what the searcher is looking for and then you can find the best windows of opportunity for optimizing a keyword phrase for top organic ranking search visibility. Have you ever wondered about writing styles for your Web page that literally trigger behavior and compel visitors to respond?

Understanding the Art and Science of SEO through Mathematics - Click To Read Article
For those who have followed traditional search engine optimization best practice guidelines over the years, I wanted to share several insights particularly for the business owners who are in highly competitive industries.

How to develop the best lateral thinking skills - Click To Read Article
Lateral thinking skills go to together extremely well if you are working on new ideas for content for just researching keyword phrases. Here are 5 tips to help you develop the best lateral thinking skills.

Mechanics of Writing a World Famous E-book Part 1 of 3 - Click To Read Article
One of the most important aspects of writing a great selling e-book, is to choose a useful topic that serves a purpose. This introduction is the first of a 3 part series that I’d like to share on how to write an e-book that sells extremely well.

Mechanics of Writing a World Famous E-book - Part 2 - Click To Read Article
This is Part 2 in a 3 part series on the Mechanics of Creating Your First E-book. If you missed Part 1, please start there first. Here are some more tips for you now.

Mechanics of Writing a World Famous E-book - Part 3 - Click To Read Article
This is Part 3 in a 3 part series on the Mechanics of Creating Your First E-book. This is mainly focused on a few tips pertaining to writing your sales letter to sell your new e-book. Be sure to read Parts 1 and 2 if you missed them.

Stress free link building - Click To Read Article
Have you ever felt pressure to build links to your website? I often hear this from new SEO students, as well as experienced professionals. Let's talk about a few stress free ways you can build valuable links.

Understanding the value of Nofollow Links - Click To Read Article
I wanted to share just a quick simple tip on the topic of link building using links that have the Nofollow attribute. Now before you say to yourself that there is no value in having Nofollow links, let's talk about it here.

6 Tips for improving your Web site's click through responses Part 2 - Click To Read Article
In Part 2 of this article, we give 6 additional easy things to keep in mind for pages where you really want a call to action to work more often. SEO is about being found, but these tips are equally important to help your sales and conversions after you're found.

6 Tips for improving your Web site's click through responses Part 1 - Click To Read Article
In addition to the usual SEO and Internet Marketing skills that enables your Web site with ability to be easily found, probably one of the next most overlooked aspects is the work you do to get visitors to respond to their experience. Let's get you started with 6 tips in part 1 of improving your Web site's click through responses.

SEO Copywriting and Article Writing Part 1 - Click To Read Article
For the last few years, I have been saying to our students and readers that if you are exploring a career in writing for the Web, the opportunities are unlimited. In fact 2011 is certainly no different as far as being a "year for the writer." The only real difference is the magnitude of writing styles and an ever growing demand for top quality work. In part One let's give you my first 5 favorite tips.

SEO Copywriting and Article Writing Part 2 - Click To Read Article
Whether you are writing for a weekly or daily Blog, or writing useful articles for editors or publishers or even if you are just creating very simple Web pages, there are more opportunities and more help required out there than any other previous year that I can recall. But let's back up just a little. This is Part 2 of a 2 part article with 5 more tips on article writing for the Web.

The Easiest Sequence of Steps for Growth of Your SEO Career - Click To Read Article
Many of our workshop students will ask advice with respect to setting up a new SEO business. After all, once you start building your SEO skills, the light bulb generally comes on in most peoples minds as to how they might like to make use of their talents. Let's start with a few tips the.

6 Ways to Help Build Relationships using your Web site - Click To Read Article
Why talk about "relationships" and the Web? The answer is simple. One of the most powerful objectives you can keep in mind as you build and enhance your Web site is with relationship building in mind. Here are 6 ways

Article Marketing Questions and Answers - Click To Read Article
I wanted to stop and address a few questions that I often get asked about the subject of working with articles for organic SEO. There has been quite a bit of misinformation in the marketplace concerning the best way to work with articles for organic SEO. Let's answer a few of the most often asked questions for you.

NLP - Natural Language Processing to become an evem more important influence to SEO - Click To Read Article
What is the study of "Semantics?" In general, or in the simplest of terms, "semantics" is the study of "language meaning." It was back in a Vancouver Workshop a few years ago, that we had invited Michael Marshall, an expert on Natural Language Processing to come teach our students on the subject. Few people were discussing this topic back then. But Mr. Marshall had agreed to come speak for us on the topic of how search engines like Google were using NLP.

Reigning Keywords – A Quantum Leap in Learning to Explore Legitimate Data - Click To Read Article
One of the biggest tips you can follow to separate you from your competition, is to allow yourself some freedom to explore alternative data (other than) the first “keywords” that pop into your mind. Those first keywords are often the most competitive ones that everyone else (including your competition) is fixated on.

5 Rules to take Your SEO Skills to the highest performance - Click To Read Article
Truly, the key to success is not in learning little "tricks" but rather, you want to learn how to build high quality, useful content that is of value to Web visitors and learn how to make it rank based on genuine relevance for your researched keyword phrases.

The Easiest Way to Exercise Your lateral thinking skills in SEO - Click To Read Article
The process of "lateral thinking" or "thinking outside the box" in building higher traffic Web sites is a very valuable asset. By mixing practices of lateral thinking with your keyword research, you can tap into unlimited promotional potential for most of your search engine marketing campaigns.

Easy Tips for Adding some Zest to your Click Through Ratios - Click To Read Article
Once your pages are ranking within the top 10 results, then what? Are there more ways that you can dominate thank just in rankings? You bet there are. Here are a few tips for improving your click through ratios by using your all important Title Tag for more than just keyword prominence.

Maximize Traffic and Visitor Response with 10 Easy Power Tips - Click To Read Article
In this article I wanted to cover a few very basic tips that you can keep in mind when building high-performance strategies. Remember that good search engine marketing is not about trying to manipulate or "fool the search engines." Good SEO skills are more about creating genuine relevancy for well-written content that deserves to be found because it is truly the most relevant and useful to your audience of readers.

Exploring Beyond Keywords Into Behavioral Research - Click To Read Article
Let's talk a bit in this article about researching the "search behavior" of your target audience as opposed to just "hunting for the keywords" they might be using. The difference between "keyword research" and "behavioral research" is that keyword research keeps us in a rather technical mode and focused on finding out what words people are entering into a search box while searching. But "behavioral research" has the added advantage of enlightenment and understanding that not only reveals what keyword phrases are being used, but why those keywords are being used.

Increase SEO Sales by Teaching Clients about SEO Truths - Click To Read Article
In private consultations with some Search Engine Optimizers I am always amazed at how many people feel it's necessary to hype things up in order to sell their search engine placement services. Every time you help someone achieve success, it is literally impossible for your business not to benefit as well. Okay, this article offers some real simple tips.

How To Choose Keywords Before they Skyrocket in Popularity - Click To Read Article
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough. So how is it possible to select a powerful traffic-pulling phrase in this fashion without researching it in real time? Better yet, is it possible to choose such a phrase and get positioned before it becomes popular? You can bet it is possible.

Ten Easy Things You can do to Increase Visitor Response - Click To Read Article
Traditional media has known about the power of emotional content for many years. This article gives you 10 easy things you can do to help increase your visitor's response to their experience on your Web site.

SEO Certification - Has your SEO Team been properly trained? - Click To Read Article
Here is a scary question that may cause some upset, but it is still an important question that you should ask before hiring anyone who offers big promises about getting your Web site ranked for high visibility in the search engines. How can you know for sure that the SEO you hire, has actually completed a course of study and has been properly examined and found competent in their skills?

Part 2 - Creating a Media Blitz - Brainstorming for your own fresh angles - Click To Read Article
Here are a few simple tips to help you brainstorm for your own new, fresh, original angles for news:

Easy Pay per Click Alternatives - Click To Read Article
For years I avoided Pay Per Click simply because I could get all the traffic I needed in the natural rankings without paying for it. But eventually I discovered that there were some nice advantages for doing PPC for some clients. Then sometimes, you might be looking for PPC alternatives that do not involve search engines at all.

Separating 7 SEO Truths from 7 Common Misconceptions - Click To Read Article
Have you ever read marking e-mails that promise to show you how to "win the war" with search engines? You bought the e-book or software based on the pitch that you NEED to "win the war with search engines." This entire concept is one of the most long held misconceptions probably introduced by some marketer years ago. The good news is that it is 100% entirely false. I don't know how many students have learned to breath easier once they realize that they don't have to "win the war." Follow along as I share 7 of the most popular misconceptions we hear about SEO.

Fine Tune your Blog and Build More Readership using Contests - Click To Read Article
Remember the human interest angle is very powerful when a story is being told and (especially if you can say it really is true.) People are not only just interested in products or services. They are also interested in people and stories. So let's talk about a simple format to create a contest.

SEO Technique - What is the Smartest Way to Get Started - Click To Read Article
While many people have come to the reality of realizing that they need an effective Web presence but it seems that a lot there are always challenges for others just to "get started." The smarter ones study and build their skills first, which shortens the time it takes to become successful. But one of the questions I get asked by our Workshop students all the time is "Where is the best place for me to start using my SEO and SEM skills to get started making money?"

5 Simple Ways To attract new visitors by shifting Your Web topic focus. - Click To Read Article
Most SEO professionals learn about the value of writing "keyword rich" content that usefully relates to their product or service that they're offering online. If you sell insurance of some type you probably have thought of keyword phrases related to "insurance quotes." If you sell health products you have probably thought about attracting the more health conscious crowd to your Web site with vitamin or supplement related keyword phrases.But here is a question. How many of us really learn to explore the "search interests" of entirely new audiences for our Web site?

How to use emotional content to increase visitor response - Click To Read Article
Did you know that many folks make "buying decisions" when they are moved emotionally? Other traditional medias have made the most of these principles and taken advantage of them for many years, whether it be a TV commercial or an ad in a magazine.

Dialog with Your Web Visitors Through Smarter Writing Styles - Click To Read Article
If you have ever wished you could convert more of your Web site visitors into actual sales, then let's examine some superior ways to accomplish just exactly how it's done. Let's talk about working with smarter Web copy that can make a difference.

8 Ways to Exceed Your SEO Client's Expectations - Click To Read Article
The following tips are just a few of the things I do as examples of setting my service apart from the crowd. In general, the weakest areas in the Internet Marketing and Web Development business, are "Customer Communications" and "Customer Service.”

Fresh thinking About Your Blog turn your new ideas into action - Click To Read Article
As you may have heard, blogs are a hot topic these days. A blog (which is short form for Web log) is nothing more than a public journal which is published online and can often represent the personality of the author or the Web site. Once blogs become popular, they can literally become nearly like a living entity. This article is to give you some ideas of what type of blogging might work best for you.

Putting True Discovery back into Keyword Research Volumes - Click To Read Article
Here is the second in a series of articles I am writing to show readers and students some of the high value that Keyword Discovery offers.

6 SEO Spider Tips on How A Search Engine Spider Works - Click To Read Article
Over the years there has been a lot of confusion about SEO and how search engines work. One of the things that comes up all the time is the subject of search engine spiders or as they are sometimes called search engine robots. Did you know that to a search engine robot, it does NOT see the world made up of Web sites or Web pages. Here are 6 Tips about Spiders.

Power play Linking - Link Building that Boosts Traffic Without being Manipulative - Click To Read Article
I know there are many people that think there is only one reason for link building (the most common reason being SEO.) You say, "what?" All of these SEO people talk about is link building as an essential off-page influential factor. Are you telling me that it's not? No, but what I have been trying to show people is that link building is not particularly a nightmare or not even that stressful if you go about it the right way. I am not talking about link building for the purpose of manipulating rankings or for SEO. This is about linking for traffic.

Business ideas for beginners - developing new awareness - Click To Read Article
Are you searching for business ideas for building a new business? One of the single most important ideas for your new business, is determining how you will be different than all the competition out there. Regardless of whether you want to earn income selling your product or the products of others, one of the most important things to keep in mind is how your business idea may be different from that of others. Let's talk about business ideas for beginners on the Internet for a minute.

Are Your Top Web Rankings True and Identical for the Entire World Audience? - Click To Read Article
Some people have been catching on to this, but when we first talked about it back in 2004, very few people really believed that traditional ranking would ever change. But sure enough it began to occur mostly in 2008 and 2009 right through to this year with the increase in the "personalization of search."

An Easy way of Link Building for your Web site's Link Reputation and Popularity. - Click To Read Article
Have you ever stressed over link building and thought of it as a major chore? Lot's of people think this way, but link building does not have to be all that hard.

Easy ways to Consistently Write Better Quality Content and   Optimize Your Web Pages   - Click To Read Article
For years now, people have been looking for easy ways to write better quality content while optimizing their Web pages. If you talk to many search engine optimizers, their focus is typically on the technical aspects of “how to optimize.” They love to discuss topics like linking, where keywords are most effective, keyword density, keyword prominence and dozens of other aspects concerning the aspect of visibility in organic search.

The Magic of Keyword Forensic Research using Prepositions - Click To Read Article
You have often heard me talk about the value of keyword phrases, that "tell a story" about why a user is really searching. Today let's discuss just one way of tapping into these types of keywords.

Easy Keyword Forensics using Google Data - Click To Read Article
Your average keyword researcher will tell you the importance of researching keywords. The term "keyword forensics" is more about exploring user search behavior, than just keyword phrase clusters alone. What's new about exploring keyword forensics? One of the newest ways I have discovered is 100% free (thanks to Google.)

Tips for Starting a New SEO Business - Click To Read Article
What I want to talk about is something that is even more important that than just possessing the genuine SEO skills or which types of actions you will take in your optimization work. Let's discuss just a little bit about building a brand new business based on a few ideas that will set you aside from ALL your competition. The SEO marketplace is loaded with people who all say they know SEO and can optimize Web pages. So for your new business, are you going to just become one more of them. You don't want to be lost in the crowd. 

SEO Careers - Are you starting a new SEO business this year? - Click To Read Article
Will this be the year you start up your own SEO business? Let's talk about a few of the things to think about depending on your directions and goals for starting a new SEO business.

SEO Careers - Are you starting a new SEO business? - Click To Read Article
Will this be the year you start up your own SEO business? Let's talk about a few of the things to think about depending on your directions and goals for starting a new SEO business.

Part 1 - SEO Changes - Are Sales Dropping as Your SEO Rankings "Soar?" - Click To Read Article
Have you heard some people say that legitimate white hat search engine optimization is now dead with the coming of Web 2.0 and Social Media Marketing? You'll notice these types of pitches from Marketers who are usually selling you some new e-book. Social Media is cool but it is completely different than traditional SEO. Rest assured that while everything changes, search engine optimization and search engine marketing are far from being dead. I am happy to say search marketing is still very much alive and well and healthier than ever.

Part 2 - SEO Changes - Are Sales Dropping as Your SEO Rankings "Soar?" - Click To Read Article
Part 2 goes into more detail about what could happen in the future.

Are your Emotions being "Exploited" by Marketers? (Part 1) - Click To Read Article
Are your emotions being exploited today? Here is the answer to the question and then let's talk more about it.Without a doubt, your emotions are definitely being exploited by some out there today. But not just on the Internet. On the opposite side of the coin, there are some Internet Marketers out there who do not "exploit" your emotions. But the key word to understand here is "exploit."





Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

THE “SECRET RECIPES” OF LEADERSHIP

Why We MUST Reinvent The Wheel

Download a template or see a lawyer?

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.