Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Content is the Key to SEO Success

Content is the Key to SEO Success
Free Download - Navigating A Marketing Spin Out By Dan Goldstein
Name: Email:

We get calls all the time from attorneys, doctors and dentists who want to hire us for SEO. It seems they all think they can just pay us a monthly fee and we will waive our magic wand and their five-page website will immediately start showing up on the first page of Google. While we do perform some magic, most of what we do is just hard work and it starts with the basics - write and build web pages that offer the most comprehensive, timely and highly relevant content on your products or services on the web.

So why is content so important. First, you have to look at this from two perspectives (which really boil down to one). When a prospective client - I don't care if this person is considering LASIK surgery ( http://www.the-lasik-directory.com/about_lasik.html ), hiring a personal injury lawyer ( http://www.personalinjury.com ), wants to find a dentist who can treat TMJ ( http://www.leadingdentists.com ), or just wants to buy a product, that prospect is looking for high quality, current and relevant information about your product or service.

So why do I say that the two perspectives really boil down to one? Well, the answer is that each search engine is trying to generate more traffic and more searches for advertising revenue. Google wants to stay #1 and Yahoo and MSN want to overtake Google. So how do they do it? Simple, they make sure that the web pages listed in their search results are the most relevant and the most up to date possible. In short, they are trying to give consumers exactly what consumers want - high quality, current and relevant web pages about the product or service that they are searching for.

If you approach it from this angle, it becomes obvious that the single best thing you can do is provide high quality information about your product or service. Ultimately, if you want your website to show up #1 on Google ( http://www.google.com ) or Yahoo! ( http://www.yahoo.com ), or any other search engine for that matter, your goal should be to make sure your website is the foremost authority on your subject matter.

All the SEO experts talk about link building (and I don't want to minimize this because it is crucial), but if your website doesn't have great content that is regularly updated to ensure that it is up to date and relevant, all the links in the world will only get you so far.

If you really want to have great success on the web, the best thing you can do is start writing about your product or service. And keep writing. Don't ignore images or video, but text is the king right now. If you are the authority on your product or service, Google will find you and so will others. The links will come - and so will the results.





Content is the Key to SEO Success - To learn more about this author, visit Dan Goldstein's Website.

Like this article? Share it with your friends

Article Tags:

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: Winning Business Team Cultures And Why They Thrive, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Michiel Jonker
As a Certified Information Systems Auditor, Michiel assists businesses in a professional capacity by evaluating the threats to their businesses. He acquired the necessary knowledge, skills, and techniques to minimize a business owner’s risk of business failure and to maximize his chances of high growth and success. He strongly believes that you CAN maximize your chances of business success, by implementing the business solution he has advocated for more than 12 years in your business plan and planning. Michiel has decided to share his experience with business owners by putting almost everything he knows in a business plan and survival guide (compiled in an e-book format) and written as a high growth SMB coaching course for SMB business owners, directors and managers - titled as the “Survival Kit for Small and Medium Businesses - Profit from your Business Risks!” According to Michiel, his goal was to add new techniques to a business owner’s business planning survival kit and instruct him or her in using these in the future - without any help from a consultant! For more information about the benefits of implementing profit protection planning in your business, please visit: http://www.business-around-the-globe.com - Visit Michiel Jonker's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Dan Goldstein
(Visit Dan's Website)
Dan Goldstein is the owner and President of Page 1 Solutions, LLC (http://www.page1solutions.com), an Internet marketing agency in Golden, Colorado that specializes in marketing websites for personal injury attorneys, LASIK surgeons, cosmetic surgeons and cosmetic dentists. Dan is a practicing attorney and General Counsel of Page 1's parent company - Network Affiliates, Inc. (http://www.netaff.com), an advertising agency that specializes in advertising and marketing for lawyers and doctors. Dan has written numerous articles and given presentations on Internet marketing strategies and tactics over the years.


Dan Goldstein is a Silver author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Dan Goldstein's

Complete
List Of
SEO
Articles

Name
Email
If you enjoyed this article, get Dan Goldstein's Complete List of SEO Articles For FREE!

More Dan Goldstein
Who said there is no such thing as a free lunch
Content is the Key to SEO Success
FTC Rules on Endorsements and Testimonials in Blogs
Social Networking
The Importance of Google Local
Writing Effectively for the Web
How to Build Effective Links
Navigating A Marketing Spin Out
Free Downloads


 
 
 


Evan Elite Authors
John Alexander  
Staging Diva  
Jeff Foster  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video




Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Recession Proof Icon Recession Proof
Profitable Blog Guide Icon Profitable Blog Guide
The Leader’s Edge Icon The Leader’s Edge
Residual Income Icon Residual Income
Campaigns to Customers Icon Campaigns to Customers
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Debt Blogs
Top 50 Debt Blogs
Learn To Get Out Of Debt
 
The Top 10 Guy Kawasaki Posts - Best Posts for Entrepreneurs
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Apélété Djanato Aného, Togo,
SEO For Africa

If I Were A Startup...
Lisa Shepherd, $335k to $1.1 Mil in 2 years
Lisa Shepherd
$335k to $1.1 Mil in 2 years
Dana Zita, > $2.5 Mil in revenues
Dana Zita
> $2.5 Mil in revenues
If I Were A Startup... - Complete List

Famous Entrepreneurs
Vera Wang, Vera Wang
Vera Wang
Vera Wang
William Harley Arthur Davidson, Harley-Davidson
Famous Entrepreneurs

Entrepreneur Advice
Jay Conrad Levinson, Guerilla Marketing
Jay Conrad Levinson
Guerilla Marketing
Ask Michael Gerber, Reader Questions
Ask Michael Gerber
Reader Questions
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     The Franchise Buying Rules Have Changed
By Flo Schell
     Selling from your Heart
By Flo Schell
     Find Franchise Success with Connecting...Not Selling
By Flo Schell

Have A Suggestion?

Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!

Have A Suggestion?

More Evan Carmichael
More Information