Content is the Key to SEO Success
Content is the Key to SEO Success
So why is content so important. First, you have to look at this from two perspectives (which really boil down to one). When a prospective client - I don't care if this person is considering LASIK surgery ( http://www.the-lasik-directory.com/about_lasik.html ), hiring a personal injury lawyer ( http://www.personalinjury.com ), wants to find a dentist who can treat TMJ ( http://www.leadingdentists.com ), or just wants to buy a product, that prospect is looking for high quality, current and relevant information about your product or service.
So why do I say that the two perspectives really boil down to one? Well, the answer is that each search engine is trying to generate more traffic and more searches for advertising revenue. Google wants to stay #1 and Yahoo and MSN want to overtake Google. So how do they do it? Simple, they make sure that the web pages listed in their search results are the most relevant and the most up to date possible. In short, they are trying to give consumers exactly what consumers want - high quality, current and relevant web pages about the product or service that they are searching for.
If you approach it from this angle, it becomes obvious that the single best thing you can do is provide high quality information about your product or service. Ultimately, if you want your website to show up #1 on Google ( http://www.google.com ) or Yahoo! ( http://www.yahoo.com ), or any other search engine for that matter, your goal should be to make sure your website is the foremost authority on your subject matter.
All the SEO experts talk about link building (and I don't want to minimize this because it is crucial), but if your website doesn't have great content that is regularly updated to ensure that it is up to date and relevant, all the links in the world will only get you so far.
If you really want to have great success on the web, the best thing you can do is start writing about your product or service. And keep writing. Don't ignore images or video, but text is the king right now. If you are the authority on your product or service, Google will find you and so will others. The links will come - and so will the results.
Content is the Key to SEO Success - To learn more about this author, visit Dan Goldstein's Website.
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We get calls all the time from attorneys, doctors and dentists who want to hire us for SEO. It seems they all think they can just pay us a monthly fee and we will waive our magic wand and their five-page website will immediately start showing up on the first page of Google. While we do perform some magic, most of what we do is just hard work and it starts with the basics - write and build web pages that offer the most comprehensive, timely and highly relevant content on your products or services on the web.
So why is content so important. First, you have to look at this from two perspectives (which really boil down to one). When a prospective client - I don't care if this person is considering LASIK surgery ( http://www.the-lasik-directory.com/about_lasik.html ), hiring a personal injury lawyer ( http://www.personalinjury.com ), wants to find a dentist who can treat TMJ ( http://www.leadingdentists.com ), or just wants to buy a product, that prospect is looking for high quality, current and relevant information about your product or service.
So why do I say that the two perspectives really boil down to one? Well, the answer is that each search engine is trying to generate more traffic and more searches for advertising revenue. Google wants to stay #1 and Yahoo and MSN want to overtake Google. So how do they do it? Simple, they make sure that the web pages listed in their search results are the most relevant and the most up to date possible. In short, they are trying to give consumers exactly what consumers want - high quality, current and relevant web pages about the product or service that they are searching for.
If you approach it from this angle, it becomes obvious that the single best thing you can do is provide high quality information about your product or service. Ultimately, if you want your website to show up #1 on Google ( http://www.google.com ) or Yahoo! ( http://www.yahoo.com ), or any other search engine for that matter, your goal should be to make sure your website is the foremost authority on your subject matter.
All the SEO experts talk about link building (and I don't want to minimize this because it is crucial), but if your website doesn't have great content that is regularly updated to ensure that it is up to date and relevant, all the links in the world will only get you so far.
If you really want to have great success on the web, the best thing you can do is start writing about your product or service. And keep writing. Don't ignore images or video, but text is the king right now. If you are the authority on your product or service, Google will find you and so will others. The links will come - and so will the results.
Content is the Key to SEO Success - To learn more about this author, visit Dan Goldstein's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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