Beware of Fake SEO Companies!
Beware of Fake SEO Companies!
There are two major flaws with SEO, which can result in a companies' funds being wasted on poor or fake SEO services. Understanding these flaws will empower you to choose a legitimate SEO company.
Flaw #1: "Yeah sure, we can do SEO..."
Not surprisingly, businesses will often first turn to the agency that developed their website, and ask for SEO. Rather than refer them to a proper SEO company, the agency sees only a lucrative cross-sell opportunity, and make the claim that they can indeed offer SEO on the site they’ve built for an additional cost.
However, in most cases the SEO knowledge of any web design agency is minimal at best. Perhaps they've used directory submissions, maybe even done some keyword research. But how much in-depth knowledge do they possess regarding the many factors of on-page & on-site optimization? Do they understand the varying importance of different incoming links, or do they simply use Google PageRank as the primary indicator of link value?
Unless the agency has a dedicated SEO specialist or department, you can bet on receiving a low quality service, which may even be detrimental to your site's ranking over time! To illustrate: would you use your interior decorator to install your granite counters? No! Even if they specify a color/style of granite as part of the overall design project, you would still want to find a specialist (e.g. a granite installation expert) to perform such a specialized job. That's the only way to ensure that you'll be getting the best results for your investment.
Issue #2: Results take time
Search engines do not reward SEO efforts instantly. It will usually take several months for on-site optimization and link building to increase your ranking, and even upwards of six months to rank on the first page for somewhat competitive keyword phrases. Due to this lag time, you won't know if your SEO company is really doing quality work for the first few months! Here's a true story:
I was recently talking with a business owner who has invested 6 months in SEO. The outcome was quite sad. The SEO company had not really looked at the client's website, or provided even one recommendation for on-site optimization. Rather, they added a few keyword-stuffed 'doorway' pages, which are actually frowned upon by search engines. They had used an automated tool to place links on a number of completely irrelevant, low quality sites and pages. The links were so poor and obviously keyword-stuffed, that Google did not acknowledge even one of the links!
The SEO company had promised to increase their ranking for 20 different phrases. This resulted in a spreading thin of link building efforts, and they delivered not even one first-page result - not even for easy local terms!
So, this client has learned [the hard way] the difference between fake and real SEO services. In a following article, I'll explain how you can 'interview' an SEO company, to identify a quality service provider before wasting your money.
Beware of Fake SEO Companies - To learn more about this author, visit Justin Cook's Website.
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SEO is quickly the hottest trend in internet marketing. Businesses of all sizes are starting to understand that dedicating a budget to a website is useless, if you're not going to get traffic and business from it. The single largest source of web traffic is search, and your website needs to be ranked highly enough to be able to attract a searcher's view and click. To increase your ranking, you need SEO.
There are two major flaws with SEO, which can result in a companies' funds being wasted on poor or fake SEO services. Understanding these flaws will empower you to choose a legitimate SEO company.
Flaw #1: "Yeah sure, we can do SEO..."
Not surprisingly, businesses will often first turn to the agency that developed their website, and ask for SEO. Rather than refer them to a proper SEO company, the agency sees only a lucrative cross-sell opportunity, and make the claim that they can indeed offer SEO on the site they’ve built for an additional cost.
However, in most cases the SEO knowledge of any web design agency is minimal at best. Perhaps they've used directory submissions, maybe even done some keyword research. But how much in-depth knowledge do they possess regarding the many factors of on-page & on-site optimization? Do they understand the varying importance of different incoming links, or do they simply use Google PageRank as the primary indicator of link value?
Unless the agency has a dedicated SEO specialist or department, you can bet on receiving a low quality service, which may even be detrimental to your site's ranking over time! To illustrate: would you use your interior decorator to install your granite counters? No! Even if they specify a color/style of granite as part of the overall design project, you would still want to find a specialist (e.g. a granite installation expert) to perform such a specialized job. That's the only way to ensure that you'll be getting the best results for your investment.
Issue #2: Results take time
Search engines do not reward SEO efforts instantly. It will usually take several months for on-site optimization and link building to increase your ranking, and even upwards of six months to rank on the first page for somewhat competitive keyword phrases. Due to this lag time, you won't know if your SEO company is really doing quality work for the first few months! Here's a true story:
I was recently talking with a business owner who has invested 6 months in SEO. The outcome was quite sad. The SEO company had not really looked at the client's website, or provided even one recommendation for on-site optimization. Rather, they added a few keyword-stuffed 'doorway' pages, which are actually frowned upon by search engines. They had used an automated tool to place links on a number of completely irrelevant, low quality sites and pages. The links were so poor and obviously keyword-stuffed, that Google did not acknowledge even one of the links!
The SEO company had promised to increase their ranking for 20 different phrases. This resulted in a spreading thin of link building efforts, and they delivered not even one first-page result - not even for easy local terms!
So, this client has learned [the hard way] the difference between fake and real SEO services. In a following article, I'll explain how you can 'interview' an SEO company, to identify a quality service provider before wasting your money.
Beware of Fake SEO Companies - To learn more about this author, visit Justin Cook's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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