Feedback Form

What is search engine optimisation

What is search engine optimisation

The main benefit of search engine optimisation is obvious, getting your website in the first page of search results for carefully thought out and researched key phrases results in pin-point targeted people visiting your website. These self-qualified prospective clients are far more likely to buy your products or services from your website.

Before looking at specific aspects of search engine optimisation, I think it is important that we start with an overall view and then look at each component in more detail.

I define search engine optimisation as the placement of a website in the first page of search engine results for product related phrases, used by the website's target market when looking for the type of products offered by the website.

There are several stages in the optimisation process - first there is the technical review, then key phrase research, onsite and off-site code optimisation, search engine submission and finally optimisation of the content for higher conversion rates. Below is an overview of each stage, in later articles we will dig deeper into each stage.

Technical review - There are several things that are either outright forbidden by search engines or are of a technically incompatible which impede the website from being "seen" by search engines. Before the actual optimisation of the website code it is important to look at these aspects making sure that none are present before submitting to search engines.

Key phrase research - It is very important to find out what a market is looking for and how big it is.Key phrase research allows one to establish whether a product has an online market and secondly to choose the ealted key phrases closest to what is on offer. Also by choosing the correct phrases one not only brings in targeted traffic but can also customize the content to suit the specific requirements of the market.

Onsite optimisation - This refers to what is done to the website code and content in order to make it search engine friendly. Here one has to look at the Meta tags, key phrase usage in text, code to text ratios, keyword density, etc.

Off-site optimisation - There are several "rules" that have been set by search engines which give websites higher rankings provided that they are met. These ranking rules or algorithms include certain aspects which are not easily manipulated by webmasters. These aspects are not present within the website but are measured by the actions of other websites and visitors to the website. The most important being how many other websites link to yours.

Search engine submission - Some search engines need to be alerted that there is a new website to add to their database. This is done via an online form which needs to be filled in and submitted. Depending whether the submissions are viewed by human editors and if the search engine offers a premium submission option the time it takes for a website to appear in their search results could be a couple of months.

Web content optimisation - During the indexing period one can concentrate on the websites ability to convert visitors to enquiries or sales. Numerous research papers are available online showing what it is that people look for in a website before committing to giving away their anonymity.

I will be writing a series of articles about search engine optimisation in which I will outline in more detail the stages mentioned above. Also please feel free to contact me at any time if you have any specific questions about the article which I will gladly answer.





What is search engine optimisation - To learn more about this author, visit Gary 's Website.

Like this article? Share it with your friends

Related Forum Posts Article Feedback
Article Feedback No article feedback found.
Leave Your Feedback

Related Articles Related Articles
Why optimise your website?
  With over 80% of people finding what they are looking for through search engines. Your website must be designed so it is ranked highly with search engines and acquires the best possible listings.
What is search engine optimisation
  What is search engine optimisation and what are the various aspects it entails.
What is Search Engine Optimisation?
  What is Search Engine Optimisation? Top 10 SEO Tips
Internet Marketing And Why You Need It
  Choosing your Internet marketing company is a crucial step in your success or failure of your online business. Any reputable marketing agency should be other to show you previous successes and top ten rankings on G...
The Power Of Search Engine Optimisation
  Search engine optimisation (SEO) is a part of search engine marketing (SEM) and it requires complete understanding of search engine algorithms and their workings. Today almost all webmasters are performing search en...

Related Forum Posts Related Forum Posts
Re: How To Pick Keywords To Rank For Re: How To Pick Keywords To Rank For
Re: Search Engine Engineer Needed! Re: Search Engine Engineer Needed!
SEO... SEO...
Search engine that donates too charity for each use Search engine that donates too charity for each use
Get to #1 In Google Get to #1 In Google
Re: Is YouTube Going Commercial? Re: Is YouTube Going Commercial?
Re: How To Pick Keywords To Rank For Re: How To Pick Keywords To Rank For
Re: Search Engine Engineer Needed! Re: Search Engine Engineer Needed!

Related Forum Posts Related Businesses - Evan Elite Authors

To learn more about the Evan Elite Author Program please contact us.

About The Author


Gary
(Visit Gary's Website)
I am an Internet marketing consultant living in South Africa, I have a great wife and two amazing kids. I have been doing website marketing for clients for the past six years and enjoy every minute of it. Our website is ww w.hitechmarketing.co.za - SEO tips and tactics.
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Gary 's

Complete
List Of
SEO
Articles

First Name
Last Name
Email
10 + 5 =
 
If you enjoyed this article, get Gary 's Complete List of SEO Articles For FREE!

More Gary
What is search engine optimisation
Become An Author


 
 
 



Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?


Sales Lessons From Starbucks And Dell