Search Engine Optimization Tips
Search Engine Optimization Tips
1. Top search engine positioning requires text! Search engine "spiders" ignore graphics, Flash, etc. and read text. For them, text = content. Engines favor straightforward pages: text oriented and without frames. Do not make pages that contain just graphics and Flash. Try to avoid lots of Javascript in the page code (see below). Search engines give high rankings to pages that most designers would consider plain.
Your pages don't have to be plain, but they need to contain text with your important keyword phrases. "Good copywriting is important." Well written pages that also include your keywords will do well in search engines. Good copywriting is both customer and "search engine friendly": It helps your site acheive good rankings and then convert those rankings into sales.
2. Search engines spiders like “newspaper style” pages - pages with “headlines” (headings) containing keyword phrases and “articles” (text).
Search engine rankings depend on body text containing the keyword phrases we are interested in positioning, placed near the beginning (top) of the text. Link text and bold text containing the desired keyword phrases can also aid positioning.
3. Engines give preference to pages that have keyword text near the top of the page (especially the first 100 words or so); therefore, include keywords in your body text as close to the top of the page as possible. If extensive JavaScript and navigation instructions run at the top of the page above the body text, this may reduce the effectiveness of the keywords.
4. A heading tag containing keyword phrases can be highly effective in obtaining good rankings if placed at the top of the page.
5. Meta tags (such as keyword and description tags) help rankings with some search engines, but are not “magic” and must be used properly and not abused.
6. Tricks that were once useful in “fooling” search engines, such as “keyword stuffing” and the use of Meta refresh tags are now frowned upon. They can result in a page being penalized in rankings or even banned from the listings on some engines.
7. Frames: In general, search engines spiders skip frames or will read only one of the frames on a page and ignore other frames. This can lead to loss of positioning, or searchers being directed to a URL which is a page fragment, and not the entire page.
8. It is important for the pages on your site to be linked to one another, especially the home page. This ensures that the spider “sees” every page.
A site map containing keyword based text links is an excellent way to ensure that the engine spiders and indexes every page of the site.
9. Incoming links from reputable sites will boost both rankings from search engines and traffic from other types of sites.
10. Provide your site visitors with reasons to explore your site and link to it: Include information such as background articles about your site and its products that isn't sales oriented: "How to"; "All about"; and FAQ pages are easy ways to do this. Including "objective" information increases the credibility of your site and results in both more visitors and more sales.
For more information, contact us: feedback@totalsearchmarketing.com
Search Engine Optimization Tips - To learn more about this author, visit Danny Hoffman's Website.
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General Web Positioning Tips
1. Top search engine positioning requires text! Search engine "spiders" ignore graphics, Flash, etc. and read text. For them, text = content. Engines favor straightforward pages: text oriented and without frames. Do not make pages that contain just graphics and Flash. Try to avoid lots of Javascript in the page code (see below). Search engines give high rankings to pages that most designers would consider plain.
Your pages don't have to be plain, but they need to contain text with your important keyword phrases. "Good copywriting is important." Well written pages that also include your keywords will do well in search engines. Good copywriting is both customer and "search engine friendly": It helps your site acheive good rankings and then convert those rankings into sales.
2. Search engines spiders like “newspaper style” pages - pages with “headlines” (headings) containing keyword phrases and “articles” (text).
Search engine rankings depend on body text containing the keyword phrases we are interested in positioning, placed near the beginning (top) of the text. Link text and bold text containing the desired keyword phrases can also aid positioning.
3. Engines give preference to pages that have keyword text near the top of the page (especially the first 100 words or so); therefore, include keywords in your body text as close to the top of the page as possible. If extensive JavaScript and navigation instructions run at the top of the page above the body text, this may reduce the effectiveness of the keywords.
4. A heading tag containing keyword phrases can be highly effective in obtaining good rankings if placed at the top of the page.
5. Meta tags (such as keyword and description tags) help rankings with some search engines, but are not “magic” and must be used properly and not abused.
6. Tricks that were once useful in “fooling” search engines, such as “keyword stuffing” and the use of Meta refresh tags are now frowned upon. They can result in a page being penalized in rankings or even banned from the listings on some engines.
7. Frames: In general, search engines spiders skip frames or will read only one of the frames on a page and ignore other frames. This can lead to loss of positioning, or searchers being directed to a URL which is a page fragment, and not the entire page.
8. It is important for the pages on your site to be linked to one another, especially the home page. This ensures that the spider “sees” every page.
A site map containing keyword based text links is an excellent way to ensure that the engine spiders and indexes every page of the site.
9. Incoming links from reputable sites will boost both rankings from search engines and traffic from other types of sites.
10. Provide your site visitors with reasons to explore your site and link to it: Include information such as background articles about your site and its products that isn't sales oriented: "How to"; "All about"; and FAQ pages are easy ways to do this. Including "objective" information increases the credibility of your site and results in both more visitors and more sales.
For more information, contact us: feedback@totalsearchmarketing.com
Search Engine Optimization Tips - To learn more about this author, visit Danny Hoffman's Website.
Like this article? Share it with your friends
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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