Ever Dance the Google Dance?

Why are companies afraid of the Google Dance? It's not uncommon to see a dramatic loss of search engine traffic if it is not adjusted for. For companies like www.Answers.com this meant a loss of over 28% of their 3 million visitors a month back in July/August. That's 840,000 visitors or about 30,000 per day, so you can see how this can be a really big deal for some companies.

Google keyword rankings are not a god-given right, and are not static. So once you get there, that doesn't it will stay unless we continually monitor and make adjustment when necessary. SEO (search engine optimization) is not a one-time event but an ongoing process, across all the search engines, not just Google.

The algorithm changes actually happen throughout the year, but the term Google Dance is reserved for the bigger changes. The small changes will move your listing a page or two whereas GD can put you on the 10th page or worse. Keep in mind, it can also move your listing up as well. I sometimes think this is Google's way of leveling the playing field every now and again.

BTW, there really is a Google 'dance' which is a real dance with people and music. I've been to it, and the Googlers really dance at the Googleplex. Free food and drink (of course) abound, but with entertainment like arcade games, volleyball, live music etc. Takes place in August usually, seemingly after a search engine Google dance.

Ever Dance the Google Dance? - To learn more about this author, visit Fred Yee's Website.

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