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Ever Dance the Google Dance?

Written by: Fred Yee

Article Overview: For those who know Google well like us, the Google Dance is not a dance at all. It's when Google changes their ranking algorithm significantly to try to get better search results on a Google search. Google calls it 'improving the users experience'. Companies that depend on natural search listings on Google probably see it as the 'dodge the bullet' dance. They hope they don't get impacted much by the algorithm update. This comes along only 1-3 times a year and is referred to as the Google Dance and is NOT advertised in advance.

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Ever Dance the Google Dance?

Why are companies afraid of the Google Dance? It's not uncommon to see a dramatic loss of search engine traffic if it is not adjusted for. For companies like www.Answers.com, this meant a loss of over 28% of their 3 million visitors a month back in July/August. That's 840,000 visitors or about 30,000 per day, so you can see how this can be a really big deal for some companies.

Google keyword rankings are not a god-given right, and are not static. So once you get there, that doesn't it will stay unless we continually monitor and make adjustment when necessary. SEO (search engine optimization) is not a one-time event but an ongoing process, across all the search engines, not just Google.

The algorithm changes actually happen throughout the year, but the term Google Dance is reserved for the bigger changes. The small changes will move your listing a page or two whereas GD can put you on the 10th page or worse. Keep in mind, it can also move your listing up as well. I sometimes think this is Google's way of leveling the playing field every now and again.

BTW, there really is a Google 'dance' which is a real dance with people and music. I've been to it, and the Googlers really dance at the Googleplex. Free food and drink (of course) abound, but with entertainment like arcade games, volleyball, live music etc. Takes place in August usually, seemingly after a search engine Google dance.

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Article Tags: algorithm, arcade games, dramatic loss, food and drink, free food, god, google, googlers, music, search engine google, search engine optimization, search engine traffic, search engines, small changes, time event, volleyball

About the Author: Fred Yee
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My name is Fred Yee. I have a Bsc in Computer Science, with a minor in Psychology from the University of Calgary. I’ve also taken a ‘mini’ executive MBA there which passed me without having to write exams :-) I’ve had careers in software development, large scale hardware sales, software services, business development and marketing. These careers have been in both private and public companies. My latest business (http://www.FoundPages.com) revolves around search, email marketing, online ads and conversion (turning visitors into leads and sales). We're SEO, Salesforce.com, Google qualified and have over 4 years in this fledgling industry. We have a marketing automation product http://www.ActiveConversion.com. It's probably fair to say that we are one of the leading search and online marketing companies in Canada, and would rate well in all of North America too. We were recently nominated by Deloitte Consulting as a 2007 Tech Company-to-Watch.

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