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Bernie Borges Articles

Written by: Bernie Borges

Measuring Marketing Results in 2009 - Click To Read Article
Marketing of any kind requires that we measure results. That’s nothing new. In current times measuring the results of marketing activities is not an option. If it can’t be measured, don’t do it is what many CEOs mandate, and well they should.

You're Addicted to Twitter If You.. - Click To Read Article
Many Twitter users are very consistent users. Some users very consistent. And, some are down right addicted to Twitter. You're addicted to Twitter if you fit these characteristics.

Where Are You in Social Media Adoption Curve? - Click To Read Article
As I inch closer to publishing my new book Marketing 2.0, I continue to observe the wide spectrum of early adopters and those who have heard about this social media stuff but haven’t bought into it yet.

Twitter in Business: It’s Real! - Click To Read Article
How can businesses use Twitter in a way that executives can justify having their employees spend time on Twitter?

How Important are Sitemaps? - Click To Read Article
A sitemap is a simple but often overlooked tool on many websites. Sitemaps act as a table of content for website visitors and as an index for search engine crawlers to help index your website’s pages.

Are You Building Your Personal Brand? - Click To Read Article
The term personal branding is relatively young, but the concept is nothing new. Before the advent of the social web and its many opportunities for personal branding we just called it our “reputation.” If you’re old enough to remember building your career before the Internet became social, our reputation followed us from job to job. We used personal referrals through the relationships we built to maintain our reputation. Our reputation was built by our achievements and the relationships we built throughout our career. Those relationships included our peers, bosses, subordinates, customers, trade association colleagues and people in our community.





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