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Twitter - What is twitter, and how can I use Twitter as a business tool?



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Twitter - What is twitter, and how can I use Twitter as a business tool? - By Gary Reichel

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Twitter - What is twitter, and how can I use Twitter as a business tool?

Twitter is a micro blog that is used to send short posts to friends and followers. The short posts are called tweets and they can be no more than 140 characters long. To begin using Twitter as a business tool, you need to understand the difference between a Twitter "friend" and a "follower" and how information is shared.

The power of Twitter is the freshness of information that is generated by friends and followers. The core of Twitter revolves around your friends and followers, because it is by these people you will be able to develop your brand. Furthermore, it is by this flow of information that you will be able to keep an eye on the competition, staying current on the latest news and information in a niche.

First, let me further explain what a follower is and how you can use a follower to promote your brand. Basically, followers might be colleagues, friends or people interested in a niche. Since followers receive your tweets, they will be receiving the information and news you want to share. So to enforce your brand, your tweet might include a link to an article you wrote, or a blog post your created.

Next, you can also become a follower of someone you find interesting. This means you can receive tweets from perspective employers, colleagues and other people you find interesting. Using Twitter in this was may provide the latest news and information about a new job opportunity, or give you the latest news about events in a niche; thus, allowing you to keep an eye on the competition.

Beyond being a follower, or being followed, are your friends. Friends are created in in two ways. Either you add a follower as a friend, or someone you are following chooses you as a friend. Either way, the result is you both are sharing tweets. This mutual exchange is a great way to set up quasi communities that revolve around a niche.

Twitter is more than a micro blog, it is a tool. It can provide a branding platform that allows others an opportunity to learn what you find important and interesting. Twitter is also a good way to stay current on news and information pertaining to your niche. The bottom line is Twitter is a tool that shares fresh information among niches that can be used in both personally and professionally.


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Twitter - What is twitter, and how can I use Twitter as a business tool? - By Gary Reichel

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About the Author: Gary Reichel

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Gary Reichel has helped dozens of businesses in creating successful website promotions and marketing plans. Gary specializes in search engine optimization and search engine marketing that utilizes his graphic design and website design skills. You can visit Gary's website at- website promotions. Gary also has a marketing blog here you can get advice and information on marketing, graphic design and website design services, including search engine optimization.
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