20 MORE Must-Have Search Engine Marketing Tools
20 MORE Must-Have Search Engine Marketing Tools
My recent article 20 Must-Have Search Engine Marketing Tools listed 20 of the most popular time-saving tools you can use to help you with your search engine marketing efforts.
The article proved quite popular with both search engine marketers and webmasters, some of whom decided to send me their favorites that weren’t included in the list. I also discovered a few more of my own since I wrote the original article, so I decided to add to the list by reviewing another 20 tools.
So here is a list of 20 MORE must-have search engine marketing tools:
1) SEO Toolbox
The SEO Toolbox (http://www.seomoz.org/tools)is a collection of 11 free SEO tools developed by the team at SEOmoz, including a backlink checker, URL inclusion checker, an outbound link checker, domain age detection and a PageRank checker.
Price: Free
2) EditPlus
EditPlus (http://www.editplus.com) is a 32-bit text editor, HTML editor and programmers editor for Windows. While it can serve as a good replacement for Notepad, it also offers many powerful features for Web page authors and programmers.
Price: Shareware (Registration fee encouraged)
3) WordPress
Like Blogger, WordPress (http://wordpress.org) offers hosted blogging and blog templates. Unlike Blogger WordPress also offers a stand-alone publishing platform to enable you to host and fully manage your own blogs.
Price: Free
4) Marketing Experiments
MarketingExperiments (http://www.marketingexperiments.com)is an online laboratory engaged in research publishing and education. Their mission is to test and document every conceivable marketing method on the Internet.
Price: Free
5) Web Page Analyzer -
Web Page Analyzer (http://www.websiteoptimization.com/services/analyze)is a free web page analysis tool and web page speed tester to help your improve web site’s performance. Enter a URL and the tool will calculate page size, composition, and download time.
Price: Free
6) Web Accessibility Toolbar
The Web Accessibility Toolbar (http://www.wat-c.org/tools)has been developed by the Web Accessibility Tools Consortium to aid manual examination of web pages for a variety of aspects of accessibility. It’s particularly helpful for site usability testing and there are versions for both Opera and Internet Explorer users.
Price: Free
7) Search Engine Friendly Layouts
SearchEngineFriendlyLayouts (http://www.searchenginefriendlylayouts.com/layouts) offers CSS-based layouts that are known to be search engine friendly (easier for search engine robots to index). All of the XHTML, CSS and Javascript code used in the layouts are provided for use free of charge.
Price: Free
8) The Interactive HTML Tutorial
Dave’s Interactive HTML Tutorial (http://www.davesite.com/webstation/html)is a tutorial is for anyone who is serious about learning HTML code or who just wants to brush up on some of the basics. It includes code descriptions and integration examples.
Price: Free
9) Indextools
Indextools (http://www.indextools.com) is another popular web site analytics program that also offers built-in PPC bid management tools.
Price: From USD 49.95 per month
10) WordTracker
WordTracker (http://www.wordtracker.com) was one of the very first keyword research tools available on the Internet. It helps you pinpoint the most popular keywords for your product and services, generate thousands of relevant keywords to improve your organic and PPC search campaigns, research your online markets and find niche opportunities to exploit.
Price: From USD 30.00 per week
11) CSS Layout Techniques
CSS Layout Techniques (http://glish.com/css)catalogs search engine friendly web site templates based on Cascading Style Sheets (CSS). All code is made freely available for download. The site also includes links to various online CSS resources and tutorials, appropriate for both the novice and the seasoned CSS veteran.
Price: Free
12) RSS Feeds Submit
RSS Feeds Submit (http://www.rssfeedssubmit.com)is automatic RSS and blog submission software that submits your feed to over 80 search engines and directories automatically. The creators claim it's the quickest way to submit your feeds to the most popular RSS directories and blog search engines. You can also choose to submit your site manually to directories that require more detailed information about your feed.
Price: USD 29.95
13) iBusinessPromoter (IBP)
iBusiness Promoter (IBP) (http://www.ibusinesspromoter.com) is a suite of professional web promotion tools created by Axandra.com that helps you with all aspects of website promotion and search engine optimization. It includes tools for optimizing your pages and links, researching keywords, submitting your site to search engines and directories and search position querying to determine how your site pages are ranking for particular keywords.
Disclaimer: Some of the functions performed by this tool (e.g. automatic submissions and search rank querying) are discouraged by Google in their Webmaster Guidelines.
Price: From USD 249.95
14) Bid Rank
BidRank (http://www.bidrank.com)is a desktop application that you run on your PC to help you manage your PPC campaigns and automate the keyword bidding process. There are two versions of the product available: BidRank for Yahoo! which is a Yahoo! approved third party bid management tool to help you manage Yahoo! Search Marketing campaigns. Then there’s BidRank Plus which works with multiple pay-per-click search engines, including Google AdWords, to help you manage multiple PPC keyword accounts.
Price: From USD 14.90 per month
15) Hot Banana Web CMS
Hot Banana (http://www.hotbanana.com/web-content-management-web-cms) is an easy-to-use Web Content Management System (Web CMS) that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversion performance. Content Management Systems are notorious for being SEO unfriendly but this one is purpose built to avoid such problems.
Price: From USD 329.00 per month
16) WebPosition
WebPosition (http://www.webposition.com/default.asp)is a powerful suite of tools aimed at improving your web site's search engine positioning and monitoring performance. WebPosition allows you to check your search engine rankings, target your keywords, optimize pages using built-in expertise, submit URLs to search engines and analyze conversions using WebTrends site metrics.
Disclaimer: Some of the functions performed by this tool (e.g. automatic submissions and search rank querying) are discouraged by Google in their Webmaster Guidelines.
Price: From USD 149.00
17) Competitive Intelligence
Trellian’s Competitive Intelligence (http://ci.trellian.com) provides the means to monitor your competitor's web sites to identify their major traffic sources. You can find out which sites are responsible for sending traffic to their pages, including search engines and the search keywords used.
Price: From USD 99.95 per month
18) HTML Toolbox
The HTML Toolbox (http://www.netmechanic.com/products/maintain.shtml) from NetMechanic is an online tool that helps you discover HTML errors and syntax that prevents browsers from processing your HTML and prevents visitors (both humans and spiders) from reading your site. HTML Toolbox automatically fixes html problems upon request with one quick click. The Toolbox includes several tools in one, including a HTML Check and Repair, a Spell Checker, HTML Validator, Browser Compatibility Check and a Load Time Checker.
Price: Free for up to 5 pages
19) Web CEO
Web CEO (http://www.webceo.com) claims to be the most complete SEO software package on the planet. The latest version of this SEO/SEM software provides the ability to research keywords and keyphrases that will bring most targeted visitors to your site; optimize your Web pages for better search engine visibility; submit your site to search engines; research, analyze and build links; manage pay-per-click campaigns; track your positions in search engines; review site traffic statistics; get rid of errors on your sites; find bad links before your visitors do; edit your Web pages; upload any file or folder to your site and monitor the availability of your web site.
Disclaimer: Some of the functions performed by this tool (e.g. automatic submissions and search rank querying) are discouraged by Google in their Webmaster Guidelines.
Price: From USD 199
20) AdWatcher
AdWatcher (http://www.adwatcher.com) is a suite of tools designed to help you receive the maximum ROI for every advertising dollar you spend from online marketing campaigns, be it Google AdWords, banners, text links, or email marketing. It detects and combats click fraud and allows you to manage all of your ad campaigns from one easy-to-use interface. Essentially, it provides click fraud monitoring and ad tracking.
Price: From USD 29.95 per month
So there you have ANOTHER 20 time-saving tools to help you with your search engine marketing efforts. Now there’s no excuse for avoiding SEM. Happy site marketing!
20 MORE MustHave Search Engine Marketing Tools - To learn more about this author, visit Kalena Jordan's Website.
Like this article? Share it with your friends
By Kalena Jordan
My recent article 20 Must-Have Search Engine Marketing Tools listed 20 of the most popular time-saving tools you can use to help you with your search engine marketing efforts.
The article proved quite popular with both search engine marketers and webmasters, some of whom decided to send me their favorites that weren’t included in the list. I also discovered a few more of my own since I wrote the original article, so I decided to add to the list by reviewing another 20 tools.
So here is a list of 20 MORE must-have search engine marketing tools:
1) SEO Toolbox
The SEO Toolbox (http://www.seomoz.org/tools)is a collection of 11 free SEO tools developed by the team at SEOmoz, including a backlink checker, URL inclusion checker, an outbound link checker, domain age detection and a PageRank checker.
Price: Free
2) EditPlus
EditPlus (http://www.editplus.com) is a 32-bit text editor, HTML editor and programmers editor for Windows. While it can serve as a good replacement for Notepad, it also offers many powerful features for Web page authors and programmers.
Price: Shareware (Registration fee encouraged)
3) WordPress
Like Blogger, WordPress (http://wordpress.org) offers hosted blogging and blog templates. Unlike Blogger WordPress also offers a stand-alone publishing platform to enable you to host and fully manage your own blogs.
Price: Free
4) Marketing Experiments
MarketingExperiments (http://www.marketingexperiments.com)is an online laboratory engaged in research publishing and education. Their mission is to test and document every conceivable marketing method on the Internet.
Price: Free
5) Web Page Analyzer -
Web Page Analyzer (http://www.websiteoptimization.com/services/analyze)is a free web page analysis tool and web page speed tester to help your improve web site’s performance. Enter a URL and the tool will calculate page size, composition, and download time.
Price: Free
6) Web Accessibility Toolbar
The Web Accessibility Toolbar (http://www.wat-c.org/tools)has been developed by the Web Accessibility Tools Consortium to aid manual examination of web pages for a variety of aspects of accessibility. It’s particularly helpful for site usability testing and there are versions for both Opera and Internet Explorer users.
Price: Free
7) Search Engine Friendly Layouts
SearchEngineFriendlyLayouts (http://www.searchenginefriendlylayouts.com/layouts) offers CSS-based layouts that are known to be search engine friendly (easier for search engine robots to index). All of the XHTML, CSS and Javascript code used in the layouts are provided for use free of charge.
Price: Free
8) The Interactive HTML Tutorial
Dave’s Interactive HTML Tutorial (http://www.davesite.com/webstation/html)is a tutorial is for anyone who is serious about learning HTML code or who just wants to brush up on some of the basics. It includes code descriptions and integration examples.
Price: Free
9) Indextools
Indextools (http://www.indextools.com) is another popular web site analytics program that also offers built-in PPC bid management tools.
Price: From USD 49.95 per month
10) WordTracker
WordTracker (http://www.wordtracker.com) was one of the very first keyword research tools available on the Internet. It helps you pinpoint the most popular keywords for your product and services, generate thousands of relevant keywords to improve your organic and PPC search campaigns, research your online markets and find niche opportunities to exploit.
Price: From USD 30.00 per week
11) CSS Layout Techniques
CSS Layout Techniques (http://glish.com/css)catalogs search engine friendly web site templates based on Cascading Style Sheets (CSS). All code is made freely available for download. The site also includes links to various online CSS resources and tutorials, appropriate for both the novice and the seasoned CSS veteran.
Price: Free
12) RSS Feeds Submit
RSS Feeds Submit (http://www.rssfeedssubmit.com)is automatic RSS and blog submission software that submits your feed to over 80 search engines and directories automatically. The creators claim it's the quickest way to submit your feeds to the most popular RSS directories and blog search engines. You can also choose to submit your site manually to directories that require more detailed information about your feed.
Price: USD 29.95
13) iBusinessPromoter (IBP)
iBusiness Promoter (IBP) (http://www.ibusinesspromoter.com) is a suite of professional web promotion tools created by Axandra.com that helps you with all aspects of website promotion and search engine optimization. It includes tools for optimizing your pages and links, researching keywords, submitting your site to search engines and directories and search position querying to determine how your site pages are ranking for particular keywords.
Disclaimer: Some of the functions performed by this tool (e.g. automatic submissions and search rank querying) are discouraged by Google in their Webmaster Guidelines.
Price: From USD 249.95
14) Bid Rank
BidRank (http://www.bidrank.com)is a desktop application that you run on your PC to help you manage your PPC campaigns and automate the keyword bidding process. There are two versions of the product available: BidRank for Yahoo! which is a Yahoo! approved third party bid management tool to help you manage Yahoo! Search Marketing campaigns. Then there’s BidRank Plus which works with multiple pay-per-click search engines, including Google AdWords, to help you manage multiple PPC keyword accounts.
Price: From USD 14.90 per month
15) Hot Banana Web CMS
Hot Banana (http://www.hotbanana.com/web-content-management-web-cms) is an easy-to-use Web Content Management System (Web CMS) that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversion performance. Content Management Systems are notorious for being SEO unfriendly but this one is purpose built to avoid such problems.
Price: From USD 329.00 per month
16) WebPosition
WebPosition (http://www.webposition.com/default.asp)is a powerful suite of tools aimed at improving your web site's search engine positioning and monitoring performance. WebPosition allows you to check your search engine rankings, target your keywords, optimize pages using built-in expertise, submit URLs to search engines and analyze conversions using WebTrends site metrics.
Disclaimer: Some of the functions performed by this tool (e.g. automatic submissions and search rank querying) are discouraged by Google in their Webmaster Guidelines.
Price: From USD 149.00
17) Competitive Intelligence
Trellian’s Competitive Intelligence (http://ci.trellian.com) provides the means to monitor your competitor's web sites to identify their major traffic sources. You can find out which sites are responsible for sending traffic to their pages, including search engines and the search keywords used.
Price: From USD 99.95 per month
18) HTML Toolbox
The HTML Toolbox (http://www.netmechanic.com/products/maintain.shtml) from NetMechanic is an online tool that helps you discover HTML errors and syntax that prevents browsers from processing your HTML and prevents visitors (both humans and spiders) from reading your site. HTML Toolbox automatically fixes html problems upon request with one quick click. The Toolbox includes several tools in one, including a HTML Check and Repair, a Spell Checker, HTML Validator, Browser Compatibility Check and a Load Time Checker.
Price: Free for up to 5 pages
19) Web CEO
Web CEO (http://www.webceo.com) claims to be the most complete SEO software package on the planet. The latest version of this SEO/SEM software provides the ability to research keywords and keyphrases that will bring most targeted visitors to your site; optimize your Web pages for better search engine visibility; submit your site to search engines; research, analyze and build links; manage pay-per-click campaigns; track your positions in search engines; review site traffic statistics; get rid of errors on your sites; find bad links before your visitors do; edit your Web pages; upload any file or folder to your site and monitor the availability of your web site.
Disclaimer: Some of the functions performed by this tool (e.g. automatic submissions and search rank querying) are discouraged by Google in their Webmaster Guidelines.
Price: From USD 199
20) AdWatcher
AdWatcher (http://www.adwatcher.com) is a suite of tools designed to help you receive the maximum ROI for every advertising dollar you spend from online marketing campaigns, be it Google AdWords, banners, text links, or email marketing. It detects and combats click fraud and allows you to manage all of your ad campaigns from one easy-to-use interface. Essentially, it provides click fraud monitoring and ad tracking.
Price: From USD 29.95 per month
So there you have ANOTHER 20 time-saving tools to help you with your search engine marketing efforts. Now there’s no excuse for avoiding SEM. Happy site marketing!
20 MORE MustHave Search Engine Marketing Tools - To learn more about this author, visit Kalena Jordan's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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