Are You Sabotaging Your Site's Online Visibility?
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Free Download - 20 Things You Need to Know Before Optimizing Your Site By Kalena Jordan |
A recent study of New Zealand's Top 100 Companies by Web Rank Ltd (more info here: http://www.webrank.biz/Top100NZ.htm) has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Internet users. The study revealed that every website belonging to the top 100 NZ businesses contains significant design flaws that make it harder for them to be found in search engines, thereby negatively impacting the potential revenue of the organization.
How did this happen? The study reveals that each site belonging to the Top 100 contains design elements that in some way negatively impact their compatibility with and visibility in search engines. As a result, many of New Zealand's leading companies are not found listed in the search results of the most popular U.S. and New Zealand search engines, impacting their potential online revenue.
Most Internet users rely on search engines to find product and service providers. Unless they know the exact website address or search by the company or brand name, they will try to find what they are looking for by using keywords that describe a product or service's features, benefits or attributes. By ignoring the most important method used by people browsing the Internet, these companies are sacrificing an enormous opportunity to attract more traffic to their sites.
Websites are often a very large expense for these companies, ranging from a few thousand to hundreds of thousands of dollars. To invest such a massive amount of time, money and effort into an online presence and not ensuring it can be found is like constructing a storefront without any doors. After all, what is the point of paying so much money for a web site that will never be found?
Does your web site contain any of the same self-defeating elements? Let's take a look:
25 percent of the Top 100 New Zealand Companies could not be found for their chosen search terms in either U.S. or New Zealand search engines. Are you targeting the most appropriate search terms for your site?
62 percent of the Top 100 New Zealand Companies fail to utilise their site TITLE tags effectively. Are you including keywords in your web page TITLE tags instead of just your company name?
13 percent of New Zealand's Top 100 Companies are using techniques that could get them penalised on search engines for "spamming". Are you avoiding techniques considered as "spam" by the search engines?
The majority (59 percent) of New Zealand's Top 100 Companies use little or no body text on their home page. Are you using plenty of text on your pages for search engines to index?
42 percent of the web sites belonging to New Zealand's Top 100 Companies are inaccessible to the visually impaired. Are you using ALT IMG attributes for your graphics and image files?
5 percent of the Top 100 New Zealand Companies are not listed in any of the most popular U.S. or New Zealand search engines examined. Have you submitted your site to the major international and local search engines and directories?
63 percent of New Zealand's Top 100 Companies do not include a META Description Tag on their home page and 70 percent of the Top 100 New Zealand Companies do not include a META Keywords Tag on their home page. Have you included relevant META Tags in your site's HTML code?
78 percent of the Top 100 New Zealand Companies do not use target search terms within their home page text. Do you?
Addressing all these elements will ensure your web site has the best chance possible of being visible in search engines and easily found by your target audience.
Are You Sabotaging Your Sites Online Visibility - To learn more about this author, visit Kalena Jordan's Website.
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| Article Tags: accessibility, search engine optimization, seo, usability, web site design |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Kalena JordanKalena Jordan is the search industry’s first agony aunt, here to answer your tricky questions about search engines. Kalena is Co-Founder and Director of Studies at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. She’s been marketing websites online since 1996 and blogging about search since 2002. For her full bio, view Kalena’s Linked In Profile. When not working, Kalena likes to go geocaching, hiking or fishing. She also plays a mean darabuka. - Visit Kalena Jordan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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