Does Your Web Site Need A Workout?
Does Your Web Site Need A Workout?
As I looked around me, I could see all these people simply going through the motions. There they were, minus perspiration in their shiny new lycra and expensive gym shoes, casually walking on the treadmill or lazily turning the wheels on a bike while reading a book or glued to the TV screens in front of them. Only a few seemed to be there for the actual purpose of working out. The rest seemed to be there to check out the talent or to simply keep up the appearance of fitness, while doing the bare minimum.
Huh? I don't get it. Why have these gym bimbos paid so much money for a gym membership and all the related gear if they aren't going to take full advantage of their investment?
Then it struck me - these gymbos were just like those companies who spend thousands of dollars on a shiny new website with all the bells and whistles like graphic design, blogs, shopping carts, web analytics, the lot and then fail to take advantage of it. I see it so often, regardless of company size. Web sites that could easily be bringing in loads of traffic and revenue simply wasting away because nobody can be bothered tracking visitor activity, analyzing trends or checking for search engine compatibility and usability.
These companies are simply keeping up appearances, investing heavily in Internet technology because their competitors are doing the same. But no thought has gone into the search engine compatibility of the site, how usable it is for visitors or whether it meets accessibility guidelines. They don't look at their site statistics, they don't check for broken links and they sure as heck don't investigate why their sites aren't converting traffic into customers. What a waste!
Is your web site working hard enough for you? Run it through the following 20 point fitness assessment to find out:
Unless you can answer yes to all the questions in the above checklist, your web site is not working hard enough for you and needs a workout. Get to it!
Does Your Web Site Need A Workout - To learn more about this author, visit Kalena Jordan's Website.
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Here's an analogy for you. Yesterday, I was working my butt off in the gym on the cardio machines, panting wildly with sweat dripping off me and my face as red as a beet. Not the most attractive sight, but I figure, you're at the gym to work out right? I might as well "go hard" or "go home", as they say.
As I looked around me, I could see all these people simply going through the motions. There they were, minus perspiration in their shiny new lycra and expensive gym shoes, casually walking on the treadmill or lazily turning the wheels on a bike while reading a book or glued to the TV screens in front of them. Only a few seemed to be there for the actual purpose of working out. The rest seemed to be there to check out the talent or to simply keep up the appearance of fitness, while doing the bare minimum.
Huh? I don't get it. Why have these gym bimbos paid so much money for a gym membership and all the related gear if they aren't going to take full advantage of their investment?
Then it struck me - these gymbos were just like those companies who spend thousands of dollars on a shiny new website with all the bells and whistles like graphic design, blogs, shopping carts, web analytics, the lot and then fail to take advantage of it. I see it so often, regardless of company size. Web sites that could easily be bringing in loads of traffic and revenue simply wasting away because nobody can be bothered tracking visitor activity, analyzing trends or checking for search engine compatibility and usability.
These companies are simply keeping up appearances, investing heavily in Internet technology because their competitors are doing the same. But no thought has gone into the search engine compatibility of the site, how usable it is for visitors or whether it meets accessibility guidelines. They don't look at their site statistics, they don't check for broken links and they sure as heck don't investigate why their sites aren't converting traffic into customers. What a waste!
Is your web site working hard enough for you? Run it through the following 20 point fitness assessment to find out:
- Is your site fully search engine compatible? Are all your pages being indexed by the major search engines?
- Do you track your visitor statistics on a regular basis? Do you use the information provided by your visitor statistics to improve your site?
- Is your web site accessible to visually-impaired visitors? Does it meet the international standards set down by the Web Accessibility Initiative (WAI)?
- Do you know which sites and search engines provide you with the most traffic? Do you use this information to increase your traffic further?
- Do you track the source of all reported errors in your site statistics and fix them promptly?
- Do you know which keywords your site was found for in the search engines? Have you conducted keyword research to determine what search terms your target markets are looking for so you can optimize for them?
- Does your web site HTML code validate to W3 standards? Do you check for validation regularly?
- Does your site contain zero broken links? Do you check for and fix broken links regularly?
- Has your site been fully search engine optimized to integrate your target search terms into your Page Titles, META Tags and visible page text?
- Have you created and submitted an XML sitemap to Google Sitemaps?
- Have you created and submitted a sitemap to Yahoo Site Explorer?
- Have you checked to see if your site meets Google's Webmaster Guidelines?
- Do you measure your visitor sign-ups and conversions on a regular basis? Do you tweak your landing page copy to increase the conversion rates?
- Is your site navigation intuitive and are your visitors following the navigation paths you intended?
- Do you encourage feedback from your site visitors and provide an obvious way for them to provide such feedback?
- Are there at least 250 words of text on your home page to satisfy search engines?
- Does your site contain a visible, text-based site map to aid user navigation?
- Do you have an ongoing link building campaign running to secure more incoming links to your site and improve your site's link popularity score?
- Does your site have a high percentage of repeat visitors? Are the majority of your visitors staying on your site for more than a minute?
- Do your search engine referrals and site traffic figures grow each month?
Unless you can answer yes to all the questions in the above checklist, your web site is not working hard enough for you and needs a workout. Get to it!
Does Your Web Site Need A Workout - To learn more about this author, visit Kalena Jordan's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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