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How Compatible Is YOUR Site With Search Engines?

How Compatible Is YOUR Site With Search Engines?

Remember those little quizzes you used to see in magazines with headlines like: “How Compatible Are You and Your Partner?” or “Are You Dating Mr Wrong?”. Well, we thought it might be fun to create a 10 min quiz for you to test the compatibility of your site with search engines.

Your total score will give you an idea of whether your site is destined for a “high ranking honeymoon” in the engines or headed towards separation from the indexes. Pens ready? Here we go:

Q1. The Home Page of your web site consists mainly of:

a) Graphics

b) Text

c) A mixture of text and graphics

d) Flash files



Q2. Within the HTML code, does your site use:

a) A Title Tag only

b) A Title Tag plus a META description tag

c) A Title Tag, plus META description and keyword tags

d) You don’t know



Q3. The content of your site includes:

a) Text based on internal sales copy

b) Text containing keywords and phrases you think are relevant

c) Text containing keywords and phrases based on search engine research

d) Little or no text



Q4. The images used throughout your site:

a) Use ALT IMG tags containing relevant keywords

b) Don’t use ALT IMG tags at all

c) Use ALT IMG tags that don’t contain keywords

d) You don’t know



Q5. Your Web Site was hand submitted to how many engines?:

a) The top 10 search engines & directories

b) The top 10, plus regional engines in your target markets

c) None - submission software was used instead

d) You don’t know



Q6. The links to internal pages within your web site are:

a) Graphic buttons

b) Text links

c) Graphical text links

d) Text links containing keywords



Q7. Your web page URLs are mainly:

a) Static URLs

b) Query-string free dynamic URLs (NOT containing "?", "&" etc)

c) Query-stringed dynamic URL’s (containing “?”, "&" etc)

d) You don’t know



Q8. You track the following to your site:

a) Number of visitors only

b) What search engines they came from

c) What search terms they used to find you

d) All of the above



Q9. You track your ranking in the search engines by:

a) Conducting manual searches

b) Using rank querying software once a week or more

c) Using rank querying software once a month or less often

d) You don’t track your rankings



Q10. What is your site’s link popularity like? :

a) There are less than 10 external sites linking to yours

b) There are 10-100 external sites linking to yours

c) There are over 100 external sites linking to yours

d) You don’t track your link popularity



Q11.When your search engine rankings slide, you:

a) Don’t notice

b) Re-submit your site to all engines

c) Re-optimize your site content and resubmit to all engines

d) Re-optimize your site content and wait for the engines to re-index your site automatically



Q12. Of all your web site traffic, search engines provide:

a) Less than 10%

b) Between 10 and 20%

c) More than 20%

d) You don’t know



Points for each question range from 0 to 3. Results are :

Q1 a)1, b)3, c)2, d)0;

Q2 a)1, b)2, c)3, d)0;

Q3 a)1, b)2, c)3, d)0;

Q4 a)3, b)1, c)2, d)0;

Q5 a)2, b)3, c)0, d)1;

Q6 a)0, b)2, c)1, d)3;

Q7 a)3, b)2, c)0, d)1;

Q8 a)0, b)1, c)2, d)3;

Q9 a)3, b)0, c)2, d)1;

Q10 a)1, b)2, c)3, d)0;

Q11 a)1, b)0, c)2, d)3;

Q12 a)1, b)2, c)3, d)0;



Add up the total points and scroll below to see how compatible your site is.

Score of 12 or less – Oh dear. There is virtually no chance of finding your site at the top of the search results, because you haven’t made your site technically compatible with search engines at ALL. To give your relationship with search engines a chance, you need to make some changes, FAST! If you don’t know why your site is incompatible, or need step-by-step help to reverse the damage, request a Search Engine Compatibility Report: http://www.webrank.biz/small_business_specials.htm

Score of 13-20 – Lack of attention to your search engine relationship has cost you traffic and your rankings are poor or non-existent. You have one or two of the elements in place to make your site search engine compatible, but you really need ALL of them to improve your rankings and increase the number of visitors to your site. With 81% of Internet consumers relying on search engines to find web sites, it is vitally important that you keep the search engines interested in your site by ensuring it is compatible with their algorithms and indexed by their robots. If you need help to make your site more search engine compatible, request a Search Engine Compatibility Report:
http://www.webrank.biz/small_business_specials.htm

Score of 21-29 – You are aware of the importance of search engines and have tried to make your site at least partly compatible. You have probably achieved a few listings for your site on the major engines, but could be doing a lot better with a little extra effort. Spend a few days tweaking your site content to make it as attractive to engines as possible. Stop re-submitting your sites to engines as it won't help. Conduct a little keyword research to ensure you are targeting the right keywords and phrases, integrate these into your pages and wait for search engines to re-index the site. Consider hiring a SEO specialist to boost your rankings and get more traffic. The engines won’t pay attention to you if more compatible sites come along so do it NOW before the honeymoon is over.

Score of 30-36 – Congratulations! You have taken many or all of the steps required to achieve a high ranking on the search engines and are reaping the rewards in resulting site traffic. You keep your site content search engine friendly, target the right keywords and you aren't accidentally spamming the engines with resubmissions or rank queries. Your efforts to make your site search engine compatible are sure to keep them infatuated with your site for a long time. Keep up the good work!





How Compatible Is YOUR Site With Search Engines - To learn more about this author, visit Kalena Jordan's Website.

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John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

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Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

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John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Kalena Jordan
(Visit Kalena's Website) Kalena Jordan is the search industry’s first agony aunt, here to answer your tricky questions about search engines. Kalena is Co-Founder and Director of Studies at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. She’s been marketing websites online since 1996 and blogging about search since 2002. For her full bio, view Kalena’s Linked In Profile. When not working, Kalena likes to go geocaching, hiking or fishing. She also plays a mean darabuka.

Kalena Jordan is a Platinum author on EvanCarmichael.com
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