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Kalena Jordan Articles

Written by: Kalena Jordan

11 Reasons Why You Should Consider a Job in Search Engine Marketing - Click To Read Article
Are you currently seeking employment? Looking for a new profession? Considering a career change? Here are 10 reasons why you should consider a job in the field of Search Engine Marketing.

20 MORE Must-Have Search Engine Marketing Tools - Click To Read Article
20 MORE must-have search engine marketing tools to get your business booming.

Web 2.Overwhelming: 22 Ways to Frustrate Your Site Visitors - Click To Read Article
Based on Damian Conway's presentation at Webstock 2008, Kalena Jordan, of Search Engine College outlines 22 ways to frustrate your site visitors in a Web 2.0 world.

Top 10 AdSense Tricks To Boost Your Commission - Click To Read Article
No matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. Here is a step by step guide to boost your AdSense commission.

Top 10 Dumbest Web Site Decisions - Click To Read Article
Having worked with web sites for the past eleven years, I've seen a LOT of errors, poor judgement and embarrassing gaffs on the web. Sometimes they are the fault of the client, the web designer, the IT Manager, or the SEO, but human error is always to blame. The saddest thing is that the problems are usually preventable. Here is a list of what I consider to be the Top 10 dumbest web site decisions ever, in reverse order, David Letterman style...

How to Convert Customers While You Sleep - Click To Read Article
Learn how to put systems in place to gather leads, generate content, follow up leads and convert them into customers automatically, while they sleep, travel abroad or laze around on a beach somewhere.

SEM Industry Training: What are the Options? - Click To Read Article
The growth of the Search Engine Marketing industry has underscored the need for faster, more flexible training options.

How To Make Search Engines Happy In 3 Easy Steps - Click To Read Article
Does your web site make search engines happy? Despite all the negative hype lately, it’s pretty easy to design a web site that search engines will accept with open arms. All it takes is 3 easy steps!

How to Submit Your Site to Search Engines - Click To Read Article
An easy tutorial which explains step by step how to submit a website to search engines.

How to Start Your Own SEO Business - Click To Read Article
Tips and tools for starting your own Search Engine Optimization businessm, which will ensure your success.

Before Launching Your SEO Campaign - Click To Read Article
Preparation is the key to a successful SEO campaign. Read on to find out how to give your campaign the best chance for success.

Back to the Future SEO - Click To Read Article
Have your search engine rankings for major keywords taken a dive? Read on for some valuable insight on how to keep track of web site changes which effect rankings.

Are You Targeting The Wrong Keywords? - Click To Read Article
Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It’s a sad fact that most companies are targeting the wrong keywords and losing traffic as a result.

Rising Above the SEO Reputation - Click To Read Article
The search engine industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth. So where did this nasty reputation come from and why has it been allowed to propogate?

How to Create Search Engine Friendly Web Site Copy - Click To Read Article
Search engines read text and not much else. Because they can’t generally index graphics, search engines rely on the text in web sites to provide information about the site content, which they can compare with search queries. For a search engine to find a site relevant for a particular search query, it MUST find that search query somewhere in that site. The easiest way to ensure this is to include logical keywords and phrases within the visible text on web pages, as well as in the Title and META tags.

Are You Sabotaging Your Site's Online Visibility? - Click To Read Article
Most Internet users rely on search engines to find product and service providers. Unless they know the exact website address or search by the company or brand name, they will try to find what they are looking for by using keywords that describe a product or service's features, benefits or attributes. By ignoring the most important method used by people browsing the Internet, some companies are sacrificing an enormous opportunity to attract more traffic to their sites.

Where’s Your Social Responsibility Google? - Click To Read Article
Unless you've been living on a desert island with no Internet access, you've probably seen the recent blog fallout from Google's latest crack down on alleged link brokers.

How to Create Search Engine Friendly Title and META Tags (Part 1) - Click To Read Article
In this article, I'm going to show you step-by-step how to create search engine optimized Titles and META Tags.

How to Create Search Engine Friendly Title and META Tags (Part 2) - Click To Read Article
In Part 2 of this article, I will show you how to create your optimized META Description and META Keywords Tags.

Social Media and SEO: The Wonder Twins - Click To Read Article
Social media marketing and SEO reinforce each other - Why? Because online reputation and search rank monitoring goes hand-in-hand with social media.

Why Online Businesses Should be Blogging - Click To Read Article
Blogging is a creative and viable marketing activity for online businesses - read on to find out how you or your clients can implement blogging as part of an effective marketing strategy.

What SEO's Expect From Their Clients - Click To Read Article
Once you've located a top performing SEO, don't expect to call the shots. Search engine optimizers have certain expectations of their clients. Let me run through a few ways to keep your SEO happy.

What Your Web Designer Isn't Telling You - Click To Read Article
What exactly is search engine optimization? Simply explained, it is the technique of attaining a high ranking in search engines and directories via changes to your site code to make it more search engine compatible.

What Do Busy SEM Professionals Keep in Their Toolkit? - Click To Read Article
Kalena Jordan of Search Engine College reviews a range of time-saving tools and software relating to the search industry.

Top 10 PPC Ad Tricks to Boost Your Click-Through Rate - Click To Read Article
How do you make your ad jump off the page and become a click magnet? The secret is "triggers". Your ad headline and copy need to trigger a response within the viewer instantly.

Think Global Act Global Writing for Your Online Market - Click To Read Article
Learn how to write and design web site content that targets a global audience.

Social Media: The Instant Brand Killer - Click To Read Article
Learn how social media sites such as Digg, Technorati, Slashdot, YouTube and MySpace, and community bookmarking sites like Del.icio.us, Reddit and Ma.gnolia are changing the face of internet marketing.

SEM Industry Standards Nonsense or Necessary - Click To Read Article
Does the search engine marketing industry need standards? Should there be an industry body to oversee these standards? Kalena Jordan of Search Engine College presents both sides of the debate.

SEO Basics in 45 Minutes - Click To Read Article
In her presentation for Webstock 2008, Jill Whalen of HighRankings.com, gave the audience a 45 minute tutorial in SEO Basics. This article is a summary of the presentation.

Planning for Web Site Disaster - Click To Read Article
Do you have a corporate site where the content is written by various in-house staff members, the pages are managed by your freelance web designer and your SEO campaigns are outsourced? Read on to put in place plans to prevent web site disaster.

Log File Analysis and SEO - Click To Read Article
Did you know log files or site statistics can highlight the success or failure of your search engine optimization campaign?

How to Submit Your Site to Directories - Click To Read Article
An easy step by step tutorial explaining how to submit your web site to directories.

How To Target Your Niche Markets - Click To Read Article
Learn how to use search terms throughout your site to attract your targeted audience.

How to Turn Around an Unprofitable PPC Campaign - Click To Read Article
Read on to learn the many little tricks and secrets to help you maintain a successful pay-per-click campaign.

How to Improve your Click Through Rate in Google AdWords - Click To Read Article
Learn how a few thoughtful tweaks to your ad copy can make a HUGE difference to your bottom line.

How to Profit From Your Free Reprint Articles - Click To Read Article
Learn how writing and distributing free reprint articles can increase your web site popularity.

How to Integrate Keywords Into Your Web Site Copy - Click To Read Article
The truth is search engines read text and not much else. You absolutely, positively need to use text on the pages of your site that you want indexed and ranked highly.

How to Find Free Content for your Web Site - Click To Read Article
Did you know that there is a way you can get hundreds of pages worth of high quality, fresh content every day without paying a cent? There is. It's called article syndication.

How to Create Killer Landing Pages - Click To Read Article
When planning your pay-per-click search campaigns the most crucial aspect is a well designed landing page. Read on for some helpful hints on how to create killer landing pages.

How to Create a Favicon for Your Web Site - Click To Read Article
Ever see those little custom icons next to a web site listing in your favorites folder or on your browser address bar? Have you ever wondered how to create one for your own site? Well I'm going to teach you in this article.

How Compatible Is YOUR Site With Search Engines? - Click To Read Article
Take our 10 min quiz and find out how compatible your site is with search engines.

How Google Applies Science to Search - Click To Read Article
This article is a summary of Dr. Craig Nevill-Manning's presentation at Webstock 2008, regarding Google's new tools and innovations and how they apply to Search.

Environmentally Friendly Web Site Marketing: Recycle Your Content! - Click To Read Article
How to recyle old copy into fresh content for your web site marketing ventures.

Does Your Web Site Need A Workout? - Click To Read Article
Is your web site performing as well as it should be? Or does it need an overhaul? Take this 20 point fitness test and find out how you can dramatically improve the performance of your web site today!

Ambient Findability and the Future of Search - Click To Read Article
The structural design of shared information environments is important. You can bring multiple ideas and formats to a single document to a wide audience with different needs. When you design for the web, you should provide usable navigation and a site search facility at the very minimum.

A Beginner’s Guide to Pay Per Click Marketing - Click To Read Article
Kalena Jordan of Search Engine College discusses the history of Pay Per Click Marketing and how you can make it work for you.

10 Easy Steps to a User Friendly Website - Click To Read Article
An easy step by step guide on how to make your web site more user friendly and increase sales!

3 Steps to a Search Engine Compatible Site - Click To Read Article
Learn how to design a web site that search engines love in three easy steps.

20 Things You Need to Know Before Optimizing Your Site - Click To Read Article
One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.

20 MustHave Search Engine Marketing Tools - Click To Read Article
Here is a list of 20 must-have tools used by busy SEM professionals:

10 Search Engine Marketing Myths Debunked - Click To Read Article
In this article, I'm going to try and debunk a few myths floating around the Internet about what's required to get your site visible in search engines.





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