Kalena Jordan Articles

Guest post by: Kalena Jordan
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Top 10 Dumbest Web Site Decisions

Having worked with web sites for the past eleven years, I've seen a LOT of errors, poor judgement and embarrassing gaffs on the web. Sometimes they are the fault of the client, the web designer, the IT Manager, or the SEO, but human error is always to blame. The saddest thing is that the problems are usually preventable. Here is a list of what I consider to be the Top 10 dumbest web site decisions ever, in reverse order, David Letterman style...

Where’s Your Social Responsibility Google?

Unless you've been living on a desert island with no Internet access, you've probably seen the recent blog fallout from Google's latest crack down on alleged link brokers.

How to Create Search Engine Friendly Title and META Tags (Part 2)

In Part 2 of this article, I will show you how to create your optimized META Description and META Keywords Tags.

How to Create Search Engine Friendly Title and META Tags (Part 1)

In this article, I'm going to show you step-by-step how to create search engine optimized Titles and META Tags.

How to Create Search Engine Friendly Web Site Copy

Search engines read text and not much else. Because they can’t generally index graphics, search engines rely on the text in web sites to provide information about the site content, which they can compare with search queries. For a search engine to find a site relevant for a particular search query, it MUST find that search query somewhere in that site. The easiest way to ensure this is to include logical keywords and phrases within the visible text on web pages, as well as in the Title and META tags.

Are You Sabotaging Your Site's Online Visibility?

Most Internet users rely on search engines to find product and service providers. Unless they know the exact website address or search by the company or brand name, they will try to find what they are looking for by using keywords that describe a product or service's features, benefits or attributes. By ignoring the most important method used by people browsing the Internet, some companies are sacrificing an enormous opportunity to attract more traffic to their sites.

Rising Above the SEO Reputation

The search engine industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth. So where did this nasty reputation come from and why has it been allowed to propogate?

Why Online Businesses Should be Blogging

Blogging is a creative and viable marketing activity for online businesses - read on to find out how you or your clients can implement blogging as part of an effective marketing strategy.

How to Create Killer Landing Pages

When planning your pay-per-click search campaigns the most crucial aspect is a well designed landing page. Read on for some helpful hints on how to create killer landing pages.

Web 2.Overwhelming: 22 Ways to Frustrate Your Site Visitors

Based on Damian Conway's presentation at Webstock 2008, Kalena Jordan, of Search Engine College outlines 22 ways to frustrate your site visitors in a Web 2.0 world.

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About the Author: Kalena Jordan

RSS for Kalena's articles - Visit Kalena's website
Kalena Jordan is the search industry’s first agony aunt, here to answer your tricky questions about search engines. Kalena is Co-Founder and Director of Studies at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. She’s been marketing websites online since 1996 and blogging about search since 2002. For her full bio, view Kalena’s Linked In Profile. When not working, Kalena likes to go geocaching, hiking or fishing. She also plays a mean darabuka.
Click here to visit Kalena's website.

More from Kalena Jordan
Rising Above the SEO Reputation
How Google Applies Science to Search
Top 10 AdSense Tricks To Boost Your Commission
A Beginners Guide to Pay Per Click Marketing
Are You Targeting The Wrong Keywords

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