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Kalena Jordan Articles



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Back to the Future SEO - Click To Read Article
Have your search engine rankings for major keywords taken a dive? Read on for some valuable insight on how to keep track of web site changes which effect rankings.

3 Steps to a Search Engine Compatible Site - Click To Read Article
Learn how to design a web site that search engines love in three easy steps.

How to Integrate Keywords Into Your Web Site Copy
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The truth is search engines read text and not much else. You absolutely, positively need to use text on the pages of your site that you want indexed and ranked highly.

What Do Busy SEM Professionals Keep in Their Toolkit?
- Click To Read Article
Kalena Jordan of Search Engine College reviews a range of time-saving tools and software relating to the search industry.

Before Launching Your SEO Campaign
- Click To Read Article
Preparation is the key to a successful SEO campaign. Read on to find out how to give your campaign the best chance for success.

How to Profit From Your Free Reprint Articles
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Learn how writing and distributing free reprint articles can increase your web site popularity.

10 Search Engine Marketing Myths Debunked
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In this article, I'm going to try and debunk a few myths floating around the Internet about what's required to get your site visible in search engines.

Does Your Web Site Need A Workout?
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Is your web site performing as well as it should be? Or does it need an overhaul? Take this 20 point fitness test and find out how you can dramatically improve the performance of your web site today!

11 Reasons Why You Should Consider a Job in Search Engine Marketing
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Are you currently seeking employment? Looking for a new profession? Considering a career change? Here are 10 reasons why you should consider a job in the field of Search Engine Marketing.

How to Submit Your Site to Search Engines
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An easy tutorial which explains step by step how to submit a website to search engines.

How to Submit Your Site to Directories
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An easy step by step tutorial explaining how to submit your web site to directories.

How To Target Your Niche Markets
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Learn how to use search terms throughout your site to attract your targeted audience.

Top 10 AdSense Tricks To Boost Your Commission
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No matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. Here is a step by step guide to boost your AdSense commission.

Social Media: The Instant Brand Killer
- Click To Read Article
Learn how social media sites such as Digg, Technorati, Slashdot, YouTube and MySpace, and community bookmarking sites like Del.icio.us, Reddit and Ma.gnolia are changing the face of internet marketing.

Think Global Act Global Writing for Your Online Market
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Learn how to write and design web site content that targets a global audience.

How to Improve your Click Through Rate in Google AdWords
- Click To Read Article
Learn how a few thoughtful tweaks to your ad copy can make a HUGE difference to your bottom line.

Are You Targeting The Wrong Keywords?
- Click To Read Article
Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It’s a sad fact that most companies are targeting the wrong keywords and losing traffic as a result.

How Compatible Is YOUR Site With Search Engines?
- Click To Read Article
Take our 10 min quiz and find out how compatible your site is with search engines.

Log File Analysis and SEO
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Did you know log files or site statistics can highlight the success or failure of your search engine optimization campaign?

How To Make Search Engines Happy In 3 Easy Steps
- Click To Read Article
Does your web site make search engines happy? Despite all the negative hype lately, it’s pretty easy to design a web site that search engines will accept with open arms. All it takes is 3 easy steps!

SEM Industry Training: What are the Options?
- Click To Read Article
The growth of the Search Engine Marketing industry has underscored the need for faster, more flexible training options.

How to Turn Around an Unprofitable PPC Campaign
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Read on to learn the many little tricks and secrets to help you maintain a successful pay-per-click campaign.

20 Things You Need to Know Before Optimizing Your Site
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One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.

20 MustHave Search Engine Marketing Tools
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Here is a list of 20 must-have tools used by busy SEM professionals:

20 MORE Must-Have Search Engine Marketing Tools
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20 MORE must-have search engine marketing tools to get your business booming.

Top 10 PPC Ad Tricks to Boost Your Click-Through Rate
- Click To Read Article
How do you make your ad jump off the page and become a click magnet? The secret is "triggers". Your ad headline and copy need to trigger a response within the viewer instantly.

How to Create a Favicon for Your Web Site
- Click To Read Article
Ever see those little custom icons next to a web site listing in your favorites folder or on your browser address bar? Have you ever wondered how to create one for your own site? Well I'm going to teach you in this article.

10 Easy Steps to a User Friendly Website
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An easy step by step guide on how to make your web site more user friendly and increase sales!

What SEO's Expect From Their Clients
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Once you've located a top performing SEO, don't expect to call the shots. Search engine optimizers have certain expectations of their clients. Let me run through a few ways to keep your SEO happy.

What Your Web Designer Isn't Telling You
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What exactly is search engine optimization? Simply explained, it is the technique of attaining a high ranking in search engines and directories via changes to your site code to make it more search engine compatible.

How to Find Free Content for your Web Site
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Did you know that there is a way you can get hundreds of pages worth of high quality, fresh content every day without paying a cent? There is. It's called article syndication.

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About the Author


Kalena Jordan
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Kalena Jordan one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running her own SEO consultancy, Kalena manages S earch Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.
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