Kalena Jordan Articles

Why Online Businesses Should be Blogging - Click To Read Article
Blogging is a creative and viable marketing activity for online businesses - read on to find out how you or your clients can implement blogging as part of an effective marketing strategy.

What SEO's Expect From Their Clients - Click To Read Article
Once you've located a top performing SEO, don't expect to call the shots. Search engine optimizers have certain expectations of their clients. Let me run through a few ways to keep your SEO happy.

What Your Web Designer Isn't Telling You - Click To Read Article
What exactly is search engine optimization? Simply explained, it is the technique of attaining a high ranking in search engines and directories via changes to your site code to make it more search engine compatible.

What Do Busy SEM Professionals Keep in Their Toolkit? - Click To Read Article
Kalena Jordan of Search Engine College reviews a range of time-saving tools and software relating to the search industry.

Web 2.Overwhelming: 22 Ways to Frustrate Your Site Visitors - Click To Read Article
Based on Damian Conway's presentation at Webstock 2008, Kalena Jordan, of Search Engine College outlines 22 ways to frustrate your site visitors in a Web 2.0 world.

Top 10 AdSense Tricks To Boost Your Commission - Click To Read Article
No matter how much money AdSense is making for you right now, a few simple tweaks can increase that amount considerably. Here is a step by step guide to boost your AdSense commission.

Top 10 PPC Ad Tricks to Boost Your Click-Through Rate - Click To Read Article
How do you make your ad jump off the page and become a click magnet? The secret is "triggers". Your ad headline and copy need to trigger a response within the viewer instantly.

Think Global Act Global Writing for Your Online Market - Click To Read Article
Learn how to write and design web site content that targets a global audience.

Social Media: The Instant Brand Killer - Click To Read Article
Learn how social media sites such as Digg, Technorati, Slashdot, YouTube and MySpace, and community bookmarking sites like Del.icio.us, Reddit and Ma.gnolia are changing the face of internet marketing.

Social Media and SEO: The Wonder Twins - Click To Read Article
Social media marketing and SEO reinforce each other - Why? Because online reputation and search rank monitoring goes hand-in-hand with social media.

SEM Industry Training: What are the Options? - Click To Read Article
The growth of the Search Engine Marketing industry has underscored the need for faster, more flexible training options.

SEM Industry Standards Nonsense or Necessary - Click To Read Article
Does the search engine marketing industry need standards? Should there be an industry body to oversee these standards? Kalena Jordan of Search Engine College presents both sides of the debate.

SEO Basics in 45 Minutes - Click To Read Article
In her presentation for Webstock 2008, Jill Whalen of HighRankings.com, gave the audience a 45 minute tutorial in SEO Basics. This article is a summary of the presentation.

Planning for Web Site Disaster - Click To Read Article
Do you have a corporate site where the content is written by various in-house staff members, the pages are managed by your freelance web designer and your SEO campaigns are outsourced? Read on to put in place plans to prevent web site disaster.

Log File Analysis and SEO - Click To Read Article
Did you know log files or site statistics can highlight the success or failure of your search engine optimization campaign?

How to Submit Your Site to Search Engines - Click To Read Article
An easy tutorial which explains step by step how to submit a website to search engines.

How to Submit Your Site to Directories - Click To Read Article
An easy step by step tutorial explaining how to submit your web site to directories.

How To Target Your Niche Markets - Click To Read Article
Learn how to use search terms throughout your site to attract your targeted audience.

How to Turn Around an Unprofitable PPC Campaign - Click To Read Article
Read on to learn the many little tricks and secrets to help you maintain a successful pay-per-click campaign.

How to Start Your Own SEO Business - Click To Read Article
Tips and tools for starting your own Search Engine Optimization businessm, which will ensure your success.

How to Improve your Click Through Rate in Google AdWords - Click To Read Article
Learn how a few thoughtful tweaks to your ad copy can make a HUGE difference to your bottom line.

How to Profit From Your Free Reprint Articles - Click To Read Article
Learn how writing and distributing free reprint articles can increase your web site popularity.

How to Integrate Keywords Into Your Web Site Copy - Click To Read Article
The truth is search engines read text and not much else. You absolutely, positively need to use text on the pages of your site that you want indexed and ranked highly.

How To Make Search Engines Happy In 3 Easy Steps - Click To Read Article
Does your web site make search engines happy? Despite all the negative hype lately, it’s pretty easy to design a web site that search engines will accept with open arms. All it takes is 3 easy steps!

How to Find Free Content for your Web Site - Click To Read Article
Did you know that there is a way you can get hundreds of pages worth of high quality, fresh content every day without paying a cent? There is. It's called article syndication.

How to Create Killer Landing Pages - Click To Read Article
When planning your pay-per-click search campaigns the most crucial aspect is a well designed landing page. Read on for some helpful hints on how to create killer landing pages.

How to Create a Favicon for Your Web Site - Click To Read Article
Ever see those little custom icons next to a web site listing in your favorites folder or on your browser address bar? Have you ever wondered how to create one for your own site? Well I'm going to teach you in this article.

How to Convert Customers While You Sleep - Click To Read Article
Learn how to put systems in place to gather leads, generate content, follow up leads and convert them into customers automatically, while they sleep, travel abroad or laze around on a beach somewhere.

How Compatible Is YOUR Site With Search Engines? - Click To Read Article
Take our 10 min quiz and find out how compatible your site is with search engines.

How Google Applies Science to Search - Click To Read Article
This article is a summary of Dr. Craig Nevill-Manning's presentation at Webstock 2008, regarding Google's new tools and innovations and how they apply to Search.

Environmentally Friendly Web Site Marketing: Recycle Your Content! - Click To Read Article
How to recyle old copy into fresh content for your web site marketing ventures.

Does Your Web Site Need A Workout? - Click To Read Article
Is your web site performing as well as it should be? Or does it need an overhaul? Take this 20 point fitness test and find out how you can dramatically improve the performance of your web site today!

Before Launching Your SEO Campaign - Click To Read Article
Preparation is the key to a successful SEO campaign. Read on to find out how to give your campaign the best chance for success.

Are You Targeting The Wrong Keywords? - Click To Read Article
Like it or not, the keywords and phrases you select to describe your site within your META tags and body text can make or break your listings in the search engines. It’s a sad fact that most companies are targeting the wrong keywords and losing traffic as a result.

Back to the Future SEO - Click To Read Article
Have your search engine rankings for major keywords taken a dive? Read on for some valuable insight on how to keep track of web site changes which effect rankings.

Ambient Findability and the Future of Search - Click To Read Article
The structural design of shared information environments is important. You can bring multiple ideas and formats to a single document to a wide audience with different needs. When you design for the web, you should provide usable navigation and a site search facility at the very minimum.

A Beginner’s Guide to Pay Per Click Marketing - Click To Read Article
Kalena Jordan of Search Engine College discusses the history of Pay Per Click Marketing and how you can make it work for you.

11 Reasons Why You Should Consider a Job in Search Engine Marketing - Click To Read Article
Are you currently seeking employment? Looking for a new profession? Considering a career change? Here are 10 reasons why you should consider a job in the field of Search Engine Marketing.

10 Easy Steps to a User Friendly Website - Click To Read Article
An easy step by step guide on how to make your web site more user friendly and increase sales!

3 Steps to a Search Engine Compatible Site - Click To Read Article
Learn how to design a web site that search engines love in three easy steps.

20 Things You Need to Know Before Optimizing Your Site - Click To Read Article
One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.

20 MustHave Search Engine Marketing Tools - Click To Read Article
Here is a list of 20 must-have tools used by busy SEM professionals:

20 MORE Must-Have Search Engine Marketing Tools - Click To Read Article
20 MORE must-have search engine marketing tools to get your business booming.

10 Search Engine Marketing Myths Debunked - Click To Read Article
In this article, I'm going to try and debunk a few myths floating around the Internet about what's required to get your site visible in search engines.


Like this article? Share it with your friends

---

	No article feedback found.
	Leave Your Feedback

---

To learn more about the Evan Elite Author Program please contact us.