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How do I use Social Networks for Marketing?

Written by: Sean Hecking

Article Overview: Social networks are the soil for planting your idea seeds. Some ideas grow quickly and flourish, others wilt and fade away. This article explains the power of social networks and how to build your social media profiles for marketing success.

How do I use Social Networks for Marketing?

Think of yourself in a small room talking with five other people. How easy is it to spread an idea to one thousand people overnight by way of these five people? Now picture yourself in a larger room talking with two hundred people, who then talk to two hundred other people in different rooms at the same time and so on.

Social networks are the best way to get your ideas out to online communities. In order to gain any kind of "viral" activity on the web you need to start with your own set of networks. A strong set of social media profiles will be the engine that drives all of your online viral marketing efforts. Having other people with similar strong social media profiles linked to your network is key to spreading your idea. Without a strong social network, you are speaking to a small audience with little clout to spread your idea, even if you have a great idea or product.

Start building profiles on networks you feel fit your service or product niche. Then connect to others with similar social profiles that fit your industry. After you have built up a handful of solid networks, begin feeding these networks with your ideas. Soon you will see what sticks and what doesn't. Be careful not to abuse your network by pushing your agenda too aggressively. Online communities have a very low tolerance for abuse. You will notice that the more authority you build in the social space, the faster your ideas will travel.

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Article Tags: marketing, social media, social networks



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Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Should Evan add a "Social Media Marketing" category to the f - Just as an update, Evan has extended the poll's expiration date and says he'd like to see at least 25 "yes" votes before implementing the new category. Moreover, it would probably be called "Online Marketing" instead of Social Media Marketing".


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