Success With Keyword Research
Success With Keyword Research
Keyword research is one of the most essential areas of a good web marketing plan. Simply adding many keywords into a web page whether it is within the content of the site or in meta tags will not help you achieve great rankings. In fact, some of these tactics can have an adverse affect on your rankings. You do not want to stick directly with highly competitive phrases. For example, let’s say you sell gift baskets online for a variety of occasions. Your first thought may be to make sure you rank in the top ten for the keyword “Gift Baskets”. It is going to be a very competitive market both organically and in pay per click to obtain such a high ranking quickly. Instead, you may want to focus on smaller, yet highly regarded phrases such as “cookie gift baskets”, “get well gift baskets” or even location specific if you deliver locally such as ; “Orlando gift baskets”. As your site continues to improve in its rankings, you can add more keywords and focus on some of the more competitive phrases.
How to begin your research? Start off with thinking like your customers. You will be surprised that often many web site owners think quite differently than a visitor when searching online. There are also several different programs out there such as Word tracker and Keyword Discovery. Both of these are most effective when using the paid versions which run a few hundred dollars a year.
If you do any Pay Per Click Marketing, you can take advantage of the keyword tools offered in Google AdWords and Yahoo Search Solutions.
Any professional search engine optimization company should provide some sort of keyword research. Many SEO companies will include this as part of the optimization process whereas others may offer this as a separate service. Either way, if you are using a search engine optimization company, they should be using some form of keyword research to successfully market their clients.
Going blindly into SEO of your web site can really have consequences on the success of your web business. Taking these simple steps ahead of time will make a very big difference on your site performance.
Success With Keyword Research - To learn more about this author, visit Sarah Chantigian's Website.
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What is keyword research? It is the development of keyword phrases that pertain to a specific web site. You want to research and develop a keyword strategy to apply towards the optimization and promotion of your web site. Keywords will not only help obtain search engine rankings, but are a doorway to visitors finding your business on the internet. This is a process that should be applied to both organic and pay per click campaigns.
Keyword research is one of the most essential areas of a good web marketing plan. Simply adding many keywords into a web page whether it is within the content of the site or in meta tags will not help you achieve great rankings. In fact, some of these tactics can have an adverse affect on your rankings. You do not want to stick directly with highly competitive phrases. For example, let’s say you sell gift baskets online for a variety of occasions. Your first thought may be to make sure you rank in the top ten for the keyword “Gift Baskets”. It is going to be a very competitive market both organically and in pay per click to obtain such a high ranking quickly. Instead, you may want to focus on smaller, yet highly regarded phrases such as “cookie gift baskets”, “get well gift baskets” or even location specific if you deliver locally such as ; “Orlando gift baskets”. As your site continues to improve in its rankings, you can add more keywords and focus on some of the more competitive phrases.
How to begin your research? Start off with thinking like your customers. You will be surprised that often many web site owners think quite differently than a visitor when searching online. There are also several different programs out there such as Word tracker and Keyword Discovery. Both of these are most effective when using the paid versions which run a few hundred dollars a year.
If you do any Pay Per Click Marketing, you can take advantage of the keyword tools offered in Google AdWords and Yahoo Search Solutions.
Any professional search engine optimization company should provide some sort of keyword research. Many SEO companies will include this as part of the optimization process whereas others may offer this as a separate service. Either way, if you are using a search engine optimization company, they should be using some form of keyword research to successfully market their clients.
Going blindly into SEO of your web site can really have consequences on the success of your web business. Taking these simple steps ahead of time will make a very big difference on your site performance.
Success With Keyword Research - To learn more about this author, visit Sarah Chantigian's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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