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Guest post by: Sarah Chantigian Become an Author

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A true web marketing company cannot possibly know the secrets of obtaining Google or any search engine ranking for that matter. In a previous article I wrote, “When will my site rank?” I explain the realistic approach to good search engine rankings and what to expect when you hire a web marketing company.

While there are no secrets that Google will share, there have been Google engineers who have offered some insight on new products, & different indexing methods (Meta tagging and links primarily).

One well-known Google engineer is Matt Cutts. If you have not viewed his blog before, I suggest you subscribe to it. From time-to-time he will offer some helpful tips and some general ‘dos and don’ts’ on proper Google SEO (search engine optimization). To view Matt’s blog visit: http://www.mattcutts.com/blog/type/googleseo/

Another helpful area to visit is the Google Webmaster’s Central. This part of Google.com is packed with information, tools, discussion groups and more. They outline ways to avoid getting your site banned as well as some general info on what to do to ‘help’ get your site listed in their search engine.

Of course of the obvious recommendation I’m going to make is to hire a reputable search engine optimization company. Shop around. Get references and make sure you ask the SEO company you are about to hire if they conform to the ‘rules’ of Google and the rest of the search engine industry.

While there are no clear-cut ‘secrets’ of Google, there are methods and resources available to you to help you make the journey of good search engine rankings reality.

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