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Text vs. Images on your Website

Text vs. Images on your Website

One common error people make when designing websites is to embed text into images. You can check to see if the text visible on an image has been embedded into the image by selecting the text with your mouse; if you are able to select it character by character it is plain text, but if you cannot then it is an image. If you have important text embedded in an image and you are unable to change it into plain text easily (think: a keyword-rich slogan tied to your logo image file), compensate for this lack of search-engine friendly text by inserting the text into the content on the page so search engines can read it.

It is important to remember that the same concept applies to your websites navigation. If the navigation is an image and not plain text, the search engines will not be able to read the links and find a path to search the pages in your site; they will simply hit your home page and then stop there. This is not to say that websites should be limited to navigation built from text links; but some text navigation should be included on a website to compensate for image-based menus. A common and effective way to do this is to include a plain text navigation in a footer that appears on every page of your website.

The key to an eye-catching, search-engine friendly design is to create a partnership between beauty and substance, keeping in mind both searchers and search engines when designing, or redesigning, your website.





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Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas.  We specialize in internet consulting & internet marketing
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Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


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Korey Kashmer
(Visit Korey's Website) My name is Korey Kashmer, and I am an SEO Analyst at ebasedEVOLUTION. I work with a wonderful team of SEO'ers, which is "Search Engine Optimization" if you didnt know. I have worked in the Internet Marketing industry for over 5 years and plan to stay. If you would like more information please contact me.

Korey Kashmer is a Silver author on EvanCarmichael.com
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