Tweet

Another SEO Myth

Written by: Jennifer Horowitz

Article Overview: SEO Myth #2

Another SEO Myth

SEO MYTH # 2: Search engines are not as valuable as other media.

SEO TRUTH # 2: Search engines are the NUMBER ONE way people find what they are looking for on the internet.

Target Marketing Magazine.
(Source: IMT Strategies - imtstrategies.com)

"Top Ways Websites are Discovered - It's Not What You Think!"

Banner ads 1%
Targeted email 1.2%
TV spots 1.4%
"By accident" 2.1%
Magazine ads 4.4%
Word-of-mouth 20%
Random Surfing 20%
Search Engines 46%

An article on the front page of USA Today, last month talked about why companies are willing to pay for SEO and SEO Friendliness:

"Companies pay because about 80% of Internet searches are performed with Google technology, says an online newsletter. That's 200 million searches a day, whether on Google or on affiliates such as America Online, Yahoo and CNN.com."
(Source: For Google, many retailers eagerly jump through hoops ; Jefferson Graham. USA TODAY. Feb 5, 2004. pg. A.01 )

Now, ask yourself the following:

1. What are my costs for direct mail, banner ads, print ads, booths at trade shows, etc? Compare that to your SEO costs.

2. Would it be worth $10-20 per day to my business to have every aspect of SEO taken care of by professionals who guarantee results? Can I really afford NOT to have this exposure in the engines that my competitors do?

Related Articles
  MYTHS ABOUT MARKETING TO OLDER PEOPLE
  7 Myths of Sales Success
  The Genius At Work
  10 Greatest Pharmaceutical Sales Myths: Exposed
  The Top Ten Myths And Realities About Business Coaching According To Your Strategic Thinking Coach

Article Tags: Banner ads, Google, IMT Strategies imtstrategies, internet Target Marketing Magazine, SEO, SEO Friendliness Companies, Yahoo



Related Forum Posts
Is The E-Myth The Ultimate Franchise Guide? - Ever since the E-Myth made its way through to becoming one of the most popular books for entrepreneurs, the number of small business owners who have come to me discussing franchising has exploded. Is the E-Myth the reason why so many companies are now looking at franchising their business model? Are there any other resources you can suggest for new franchise owners or people considering it as an option?
E-Myth? What's That? - I second FranchiseBrief... What's the E-Myth? I've never heard of it, although I feel stupid saying so. Any insight available?
Franchise Models - There's a really interesting book about franchise models. Written by Michael Gerber, 'The E-Myth' is all about setting up an individual business and creating it in a franchise mold which will enable it's success. Definitely worth a read.
A Simple Test - I have no franchise, I've got to say this upfront, but, using the 'The E-Myth Revisited' principle as well as a self-taught measure I used for myself and have taught others since. Is it capable of working just as well, if not better if you are not there? If this isn't possible, what tweaks need to happen to make this so? That, I believe, is what might make it franchisable (as well as all the technical stuff that's been said before).
Favourite Business Books - The November PROFIT magazine looks at the favourite business books of Canada's most successful entrepreneurs. The top 4 are: 1) Good to Great by Jim Collins 2) The E-Myth by Michael Gerber 3) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne 4) How to Win Friends and Influence People by Dale Carnegie


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Quick Tips on Buying a Business

Work at Home Moms and Their Bad Rap?

LEARNING TO HAVE FUN – EVERYDAY!

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.