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Another SEO Myth



Another SEO Myth
   

SEO MYTH # 2: Search engines are not as valuable as other media.

SEO TRUTH # 2: Search engines are the NUMBER ONE way people find what they are looking for on the internet.

Target Marketing Magazine.

(Source: IMT Strategies - imtstrategies.com)

"Top Ways Websites are Discovered - It's Not What You Think!"

Banner ads 1%

Targeted email 1.2%

TV spots 1.4%

"By accident" 2.1%

Magazine ads 4.4%

Word-of-mouth 20%

Random Surfing 20%

Search Engines 46%

An article on the front page of USA Today, last month talked about why companies are willing to pay for SEO and SEO Friendliness:

"Companies pay because about 80% of Internet searches are performed with Google technology, says an online newsletter. That's 200 million searches a day, whether on Google or on affiliates such as America Online, Yahoo and CNN.com."

(Source: For Google, many retailers eagerly jump through hoops ; Jefferson Graham. USA TODAY. Feb 5, 2004. pg. A.01 )

Now, ask yourself the following:

1. What are my costs for direct mail, banner ads, print ads, booths at trade shows, etc? Compare that to your SEO costs.

2. Would it be worth $10-20 per day to my business to have every aspect of SEO taken care of by professionals who guarantee results? Can I really afford NOT to have this exposure in the engines that my competitors do?



To learn more about this author, visit Jennifer Horowitz's Website.

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About the Author


Jennifer Horowitz
(Visit Jennifer's Website)
Jennifer Horowitz is the Director of Marketing and co-owner of www.EcomBuffet .com. Jennifer's vision and concepts are behind all in-house marketing campaigns. Additionally, over the past 8 years Jennifer's expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications. Jennifer can be reached at Jenn ifer@ecombuffet.com.
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