SEO MYTH # 2: Search engines are not as valuable as other media.
SEO TRUTH # 2: Search engines are the NUMBER ONE way people find what they are looking for on the internet.
Target Marketing Magazine.
(Source: IMT Strategies - imtstrategies.com)
"Top Ways Websites are Discovered - It's Not What You Think!"
Banner ads 1%
Targeted email 1.2%
TV spots 1.4%
"By accident" 2.1%
Magazine ads 4.4%
Word-of-mouth 20%
Random Surfing 20%
Search Engines 46%
An article on the front page of USA Today, last month talked about why companies are willing to pay for SEO and SEO Friendliness:
"Companies pay because about 80% of Internet searches are performed with Google technology, says an online newsletter. That's 200 million searches a day, whether on Google or on affiliates such as America Online, Yahoo and CNN.com."
(Source: For Google, many retailers eagerly jump through hoops ; Jefferson Graham. USA TODAY. Feb 5, 2004. pg. A.01 )
Now, ask yourself the following:
1. What are my costs for direct mail, banner ads, print ads, booths at trade shows, etc? Compare that to your SEO costs.
2. Would it be worth $10-20 per day to my business to have every aspect of SEO taken care of by professionals who guarantee results? Can I really afford NOT to have this exposure in the engines that my competitors do?
To learn more about this author, visit Jennifer Horowitz's Website.
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Jennifer Horowitz
(Visit Jennifer's Website)
Jennifer Horowitz is the Director of
Marketing and co-owner of www.EcomBuffet
.com. Jennifer's vision and concepts
are behind all in-house marketing
campaigns. Additionally, over the past 8
years Jennifer's expertise in online
marketing and Search Engine Optimization
(SEO) has helped clients increase revenue
and achieve their business goals. Jennifer
has written a downloadable book on Search
Engine Optimization and has been published
in many SEO and marketing publications.
Jennifer can be reached at Jenn
ifer@ecombuffet.com.
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