In order to increase sales and the number of subscribers you get, you want to keep visitors on your site longer.
If people leave too quickly they aren’t seeing all that you have to offer.
Work on keeping people on your site longer and you will definitely notice an increase in opt-ins and sales.
Some tactics to try:
Link from one page on your site to other relevant pages on your site. If your site is about a particular theme, it should be easy to interlink pages that are related to each other. The more your visitors navigate through your site, the more engaged they become with your content. Therefore, your conversion rates should improve.
Write concisely and use formatting to break up your text. Imagine you are the visitor that just landed on your site. If the text is long, with no formatting to break it up, it’s too hard to read. Your visitors are likely to leave your site in search of a site that is easier to read. Remember that on the web all other sites (your competitors) are just a click away. Try using formatting to break up your text, such as bolding key words, using frequent sub-titles, bullet points and white space between blocks of text.
Make it easy for people to order or opt-in to your list. Use calls to action to guide your visitors to take the action you desire. If they have to hunt for the order button or the opt-in list you’ve lost them. Depending on the length of the page and the layout you could ask for the order (with text and order links/buttons) 2 or 3 times (or more for long pages).
Don’t clutter your pages with useless information. Before you put any content, links, images or videos on your page ask yourself: 1. Does this enhance the visitors experience on your site? 2. Does it help you with your objective for that page (get the sale, get the opt-in etc).
Determine the objective for the page. You should have a clear objective for every page – it may be getting the prospect to call, getting them to opt-in or getting them to buy. Your most prominent calls to action should guide people to take this action. You can have a secondary objective as well, just make sure your primary objective is what you deal with first.
Whether you are building a new site, or already have one, keep these items in mind and tweak your site to increase conversion.
About the Author:
Jennifer Horowitz is the Director of Marketing and co-owner of www.EcomBuffet.com. Jennifer’s vision and concepts are behind all in-house marketing campaigns. Additionally, over the past 8 years Jennifer’s expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications. Jennifer can be reached at Jennifer@ecombuffet.com.
Keep Visitors On Your Site Longer - To learn more about this author, visit Jennifer Horowitz's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Keep Visitors On Your Site Longer
|
| |
Learn how to keep visitors on your site longer and get them to take action!
|
|
5 Ways to Keep Visitors Coming Back
|
| |
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to...
|
|
PPC Or SEO - Which Should You Choose?
|
| |
The number of consumers making purchases online continues to rise, many companies now use Search Engine Marketing (SEM) to try and drive more visitors to their web site so they can take advantage of this growing mar...
|
|
When Is the Right Time to Redesign
|
| |
if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look ...
|
|
7 Ways to Make Your Home Page a Home Run for Usability
|
| |
Your home page is the single most crucial page of your site. This is the page that will be the primary entry point for a majority of your visitors. It is also the page that sets the stage for the rest of the site gi...
|
 |
Related Businesses - Evan Elite Authors |
|
The Evan Elite Authors program is currently in beta phase. For details please contact us.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
