Marketing With Newsletters
Marketing With Newsletters
Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list.
Please note a paid newsletter needs to be informative and doesn't always offer the same sales opportunities. However a freebie newsletter can have ads, special offers and promotions and more.
If you are running a monthly newsletter, it is important to make sure you are getting the most out of it.
Here are some things you should keep in mind month after month as you work on your newsletter.
1. Determine what your readers want' If you aren't covering topics they are interested in, no one is going to want to read it. And although your newsletter should promote your business, it's also meant to establish your credibility and build your relationship with your prospects and customers. Be sure to discuss topics of interest and value for your customers and prospects.
2. Personalize your newsletter- there are hundreds of newsletters circulating on the Internet and in the mail. You need to make your newsletter stand out from the crowd. Making your newsletter uniquely you will make a difference. So be real. Feel free to include personality and emotion in your newsletter. Create a template with a look and feel that your prospects will associate with you and get to know.
3. Make it look good' people will first judge your newsletter by appearance and if it doesn't look professional and compelling they won't bother reading it. Also, remember to keep it brief. Use bullets and appealing headlines. And include graphics.
4. Ask for feedback and opinions from readers' include your readers in the process. Invite them to provide feedback and then actually implement some of their suggestions.
5. Include your contact information- the ultimate purpose of the newsletter is to get more customers (through name recognition, relationship building, and promoting your products). However, if you don't make it easy for them to reach you or get to your site, you won't get the benefits. Be sure to include a bio with full contact details at the end of every newsletter.
6. Create a teaser for your next newsletter - let people know what they can look forward to in the next issue. This builds anticipation and makes them more likely to actually open and read the next issue.
7. Consider deliverability issues - think about the best way to deliver your newsletter. You can deliver it as an HTML email, or a plain text email, or send a short email with a link to a webpage that holds your newsletter, or a short email with a link to a PDF. If you load the newsletter content onto your site as an HTML page or a PDF it will also serve double duty and act as content addition for your site. You are also more likely to get through SPAM filters if there is less content and HTML in the body of the actual email.
8. Make sure you track your email stats - whatever program you use to deliver your newsletter should provide you stats, so you can see how many people open your emails and click on links in your newsletter. Knowing how many people you are reaching is important so you can monitor your results and can tweak and try different things until you get the results you desire.
It doesn't have to take a ton of time to consider all these details and create a great newsletter. However it may take a little more time than you are spending now.
Try to factor the time into your schedule, it is really important to properly and effectively use your newsletter as a marketing tool. You worked hard to drive traffic to your site and build your mailing list so you may as well get as much as possible out of it!
Marketing With Newsletters - To learn more about this author, visit Jennifer Horowitz's Website.
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If you aren't creating a monthly newsletter you are missing out on an opportunity to market to your list.
Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list.
Please note a paid newsletter needs to be informative and doesn't always offer the same sales opportunities. However a freebie newsletter can have ads, special offers and promotions and more.
If you are running a monthly newsletter, it is important to make sure you are getting the most out of it.
Here are some things you should keep in mind month after month as you work on your newsletter.
1. Determine what your readers want' If you aren't covering topics they are interested in, no one is going to want to read it. And although your newsletter should promote your business, it's also meant to establish your credibility and build your relationship with your prospects and customers. Be sure to discuss topics of interest and value for your customers and prospects.
2. Personalize your newsletter- there are hundreds of newsletters circulating on the Internet and in the mail. You need to make your newsletter stand out from the crowd. Making your newsletter uniquely you will make a difference. So be real. Feel free to include personality and emotion in your newsletter. Create a template with a look and feel that your prospects will associate with you and get to know.
3. Make it look good' people will first judge your newsletter by appearance and if it doesn't look professional and compelling they won't bother reading it. Also, remember to keep it brief. Use bullets and appealing headlines. And include graphics.
4. Ask for feedback and opinions from readers' include your readers in the process. Invite them to provide feedback and then actually implement some of their suggestions.
5. Include your contact information- the ultimate purpose of the newsletter is to get more customers (through name recognition, relationship building, and promoting your products). However, if you don't make it easy for them to reach you or get to your site, you won't get the benefits. Be sure to include a bio with full contact details at the end of every newsletter.
6. Create a teaser for your next newsletter - let people know what they can look forward to in the next issue. This builds anticipation and makes them more likely to actually open and read the next issue.
7. Consider deliverability issues - think about the best way to deliver your newsletter. You can deliver it as an HTML email, or a plain text email, or send a short email with a link to a webpage that holds your newsletter, or a short email with a link to a PDF. If you load the newsletter content onto your site as an HTML page or a PDF it will also serve double duty and act as content addition for your site. You are also more likely to get through SPAM filters if there is less content and HTML in the body of the actual email.
8. Make sure you track your email stats - whatever program you use to deliver your newsletter should provide you stats, so you can see how many people open your emails and click on links in your newsletter. Knowing how many people you are reaching is important so you can monitor your results and can tweak and try different things until you get the results you desire.
It doesn't have to take a ton of time to consider all these details and create a great newsletter. However it may take a little more time than you are spending now.
Try to factor the time into your schedule, it is really important to properly and effectively use your newsletter as a marketing tool. You worked hard to drive traffic to your site and build your mailing list so you may as well get as much as possible out of it!
Marketing With Newsletters - To learn more about this author, visit Jennifer Horowitz's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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