Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Optimizing Your PDF Content Discover Missed Opportunities

Optimizing Your PDF Content Discover Missed Opportunities
Free Download - Plan For Success By Jennifer Horowitz
Name: Email:

Most people are pretty good about getting their webpages optimized, however most people are missing an opportunity with other content. Keep reading to find out if you are too.

Most people don’t realise this, but you can actually optimize a PDF document.

A lot of my content is in PDF format. All my white papers are PDF, as well as my newsletters.

Why?

• PDF content will look good on everyone’s screen, unlike web pages where you have to consider various different settings and resolutions.

• PDFs are often downloaded to people’s desktop and therefore have a longer “shelf life” – they may come across the PDF in the future, but with a web page (even a bookmarked one) they are not likely to accidentally come across it again. They would have to actively go to your site to see the page again.

There are many other “pluses” for PDFs.

Now don’t get me wrong, I’m not saying all content should be in PDF. It definitely should not be. But there is value to a PDF and it has its place within your content and your marketing plans.

There are ways you can make your PDF more search engine friendly to get maximum benefit out of it. Here are some of the steps:

1. Make sure your PDFs are text based. Using images is just fine, but don’t make the actual content within your PDF an image. Use images to enhance your content and illustrate your points.

2. Complete the document properties. Most people are unaware that this is an important step.

The most important property is the Title.

The Title property, if present, typically represents the words that will be displayed as the heading of the search result. It’s the equivalent to the html title tag.

If you don’t complete the Title property, the search engine is going to generate a title from the PDF’s content, and it may not be what you would choose – it may not be compelling or use your keywords well.

3. Use keywords within your content. It’s just like a web page, you want good keyword usage. You should never spam or stuff your keywords in any of your content, but you do want to make sure you use them well.

4. Build links into PDFs. Make sure you include links in your PDFs, and pay attention to the anchor text used. Search engines do recognize these links.

5. Don’t get caught up in “versionitis” – which means don’t get too hung up on making sure you have the very latest version as soon as it comes out. Search engines do “read” and index PDFs, their capabilities tend to lag behind with the new versions of Acrobat. Although Acrobat 8 is out, for now you should save your PDFs as version 1.6 (Acrobat 7) or lower to ensure search engines can index the content.

6. It’s true boys and girls - size does matter. You can “optimize” the size of your file, so it isn’t too big and annoying for the engines and users to download. If you have the full version of Acrobat you simply Select Advanced>PDF Optimizer. You may also want to enable the "Optimize for Fast Web View" option in the Preferences>General Settings panel. This allows the PDF to be “loaded” a page at a time, rather than waiting for the whole PDF to download.

7. Don’t forget to tag your PDFs You can add tags to your PDFs, similar to html tags. With your PDF open (while using the full version of Acrobat) select Advanced>Accessibility>Add Tags to Document.

Consider how PDFs may help your marketing and search efforts and start implementing them following the above guidelines.





Optimizing Your PDF Content Discover Missed Opportunities - To learn more about this author, visit Jennifer Horowitz's Website.

Like this article? Share it with your friends

Article Tags:

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website


To learn more about the Evan Elite Author Program please contact us.

 About The Author


Jennifer Horowitz
(Visit Jennifer's Website)
Jennifer Horowitz is the Director of Marketing and co-owner of www.EcomBuffet.com. Jennifer's vision and concepts are behind all in-house marketing campaigns. Additionally, over the past 10 years Jennifer's expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications. Jennifer can be reached at Jennifer@ecombuffet.com.


Jennifer Horowitz is a Platinum author on EvanCarmichael.com
 About The Author

 Author Blog
 Author Blog

 Video
 Video

 Free Downloads


Jennifer Horowitz's

Complete
List Of
SEO
Articles

Name
Email
Author's Free Downloads
Article Syndication Icon Article Syndication
Making SEO Decisions Icon Making SEO Decisions
How To Select Keywords Icon How To Select Keywords
Get a Top 20 Ranking Icon Get a Top 20 Ranking
What’s Wrong With Your Site? Icon What’s Wrong With Your Site?
Articles Drive Traffic Icon Articles Drive Traffic
Website Planning Icon Website Planning
Benefit From Analytics Icon Benefit From Analytics
SEO Today Icon SEO Today
Universal Search Icon Universal Search

More Jennifer Horowitz
Add Emotional Impact To Your Content
Is Search Engine Positioning Dead
Getting Into Google News
What Google Wants
The Cynical SEO Drama Queen
Using PDFs Correctly
Press Releases Arent Dead
Repeat business Use This Overlooked Concept and See Dramatic Increases in Happy Loyal Customers
The Dreaded Google Penalty
Bloggers Checklist
 Free Downloads


 
 
 


Evan Elite Authors
Staging Diva  
Casey Gollan  
Jay Kubassek  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video




Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Increase Performance Leadership Icon Increase Performance Leadership
Managing the Unimaginable Icon Managing the Unimaginable
Online Marketing Tools Icon Online Marketing Tools
Best Cover Letter Icon Best Cover Letter
Red Realestate CSS Template Icon Red Realestate CSS Template
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs
Top 50 Geek Business Blogs
 
The Top 10 GTD Times Posts - Best Posts for Productivity
The Top 10 GTD Times Posts
Best Posts for Productivity
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Idewu Isola Yopougon, Cote D'Ivoire,
Idewu Isola
Yopougon, Cote D'Ivoire
SEO For Africa

If I Were A Startup...
John Zarei and Shaan Parekh , $516k to $1.5 Mil in 2 years
John Zarei and Shaan Parekh
$516k to $1.5 Mil in 2 years
Lee Segal, >1,800% Growth in 5 Years
Lee Segal
>1,800% Growth in 5 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
A.P. Giannini, Bank of America
A.P. Giannini
Bank of America
John Rockefeller, Standard Oil
John Rockefeller
Standard Oil
Famous Entrepreneurs

Entrepreneur Advice
Jeffrey Gitomer, The Sales Bible
Jeffrey Gitomer
The Sales Bible
Ask Michael Gerber, Reader Questions
Ask Michael Gerber
Reader Questions
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Getting The Media Attention You Deserve
By Maggie Holben
     How Public Relations Helps To Keep Your Numbers Trending Upward
By Maggie Holben
     Effectively Using PR Tactics: Seven Tips To Boost Brand Awareness
By Maggie Holben

Have A Suggestion?

Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!

Have A Suggestion?

More Evan Carmichael
More Information