Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Summer time slow down?



Summer time slow down?
   

A lot of people think summer is slow and not the time to focus on their websites.

So many people are out of town, some businesses slow down. Not to mention we all have concerns about the economy right now.

I want to propose a different perspective.

1. People are sticking closer to home because of high gas prices. You’ve all heard the term “Staycation” thrown around by the media. If you watch the Daily Show with Jon Stewart you heard John Hodgeman (the PC guy from the commercials) create his own new word for the “stick closer to home because gas is way too expensive” phenomenon: “Holistays”.

No matter what you call it, people are sticking closer to home. People are shopping online even more.

It’s a great time to offer a shipping special. With the cost of shipping going up, again due to the cost of a gas, a shipping special is much appreciated right now.

You can tap into this situation by playing it up. Just as The Daily Show created a segment that was funny and garnered a lot of attention; you can find a way to make the current situation work in your favor.

2. If things are a little slow, it is actually the perfect time to devote some of your time to your website.

It is suggested that you review your website and refresh it at least once a year. Just a handful of suggestions for you:

• Now is a good time to check the links and pages within your site and make sure everything is in working order. Get rid of those pesky 404 errors from broken links.
• You could also come up with a summer special.
• Jazz up the site.
• Add some testimonials.
• Look at your web stats and see if you can increase conversions.

3. Now is when you absolutely must start focusing on your upcoming holiday campaigns.

No one wants to think about the fall and then winter and the holiday season, while enjoying the sun and probably some time off. However as we all know, time passes quickly and I hate to be the one to say it, but holiday season will be upon us before we even know it.

• Start planning your campaigns
• Write your ad copy
• Design your graphics

4. Top rankings don’t happen over night. It takes time for the engines to rank your site for your top keywords. It is not too soon to start your optimization in anticipation of the upcoming holiday season.

On the flip side; if summer is your busy time, you don’t want to ignore optimization now. When the busy time settles down a bit, you want optimization in place to help bring in traffic to boost what would normally be a slower time for you in the fall.

No matter which way you look at it, and no matter when your busy time is, the truth is putting off optimization is never a good idea. If you don’t need free targeted traffic from the search engines, then this won’t apply to you. I don’t really know of any website that isn’t looking to increase traffic and get more sales though.

So take a look at getting your site optimized and prepare for the upcoming change in seasons. You aren’t going to be happy if the holiday season approaches and you aren’t positioned to benefit from it.

For those reasons and more now is actually the perfect time to focus on your website’s growth and improvement.






Summer time slow down? - To learn more about this author, visit Jennifer Horowitz's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Your Best Summer Ever
  As Brian Tracy has advocated for years, when you work, work flat-out. Work hard! Work smart! Work with full concentration and full attention.
Kick Into Fall
  After a little hiatus this summer from publishing my e-zine I am back in full force wishing you a wonderful fall season
Summer time slow down?
  Summer is actually a great time to make progress on your website and your business.
Tip of the Week - Don't Take a Summer Break from Your Job Search
  Here is a snippet from my most recent Tip of the Week Tip 79 - Don't Take a Summer Break from Your Job Search
WAHM Strategies When Kids Are Home During the Summer
  Your WAHM career probably hits a major bump in early June, when the kids are home during the day from school, and they might just be too much for you to handle. It is easy to get the same amount of work done, howeve...

Related Forum Posts Related Forum Posts
$3000 Grant Available $3000 Grant Available
Christmas in Australia? Christmas in Australia?
Change can be good Change can be good
Re: How do You Change a Franchise Concept? Re: How do You Change a Franchise Concept?
Making the forums faster Making the forums faster
Depressed Entrepreneurs Depressed Entrepreneurs
Worklife Balace Worklife Balace
Re: Change can be good Re: Change can be good

 
About the Author


Jennifer Horowitz
(Visit Jennifer's Website)
Jennifer Horowitz is the Director of Marketing and co-owner of www.EcomBuffet .com. Jennifer's vision and concepts are behind all in-house marketing campaigns. Additionally, over the past 10 years Jennifer's expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications. Jennifer can be reached at Jenn ifer@ecombuffet.com.
Have A Suggestion?

View Author's Blog
SEO Blog
SEO Blog - Jennifer Horowitz is Director of Marketing for EcomBuffet.com and their SEO division SearchEngineWebPromotion.com. EcomBuffet.com has been in business for 6 years, serving clients large and small and delivering top rankings.
Become An Author

View Author's Video
Become An Author

Free Downloads


Jennifer Horowitz's

Complete
List Of
SEO
Articles

First Name
Last Name
Email
 
Author's Free Downloads
Website Planning Icon Website Planning
Universal Search Icon Universal Search
Get a Top 20 Ranking Icon Get a Top 20 Ranking
What’s Wrong With Your Site? Icon What’s Wrong With Your Site?
How To Select Keywords Icon How To Select Keywords
Making SEO Decisions Icon Making SEO Decisions
Articles Drive Traffic Icon Articles Drive Traffic
Article Syndication Icon Article Syndication
SEO Today Icon SEO Today
Benefit From Analytics Icon Benefit From Analytics

More Jennifer Horowitz
All Optimized and Going Nowhere
25 Little Known Facts about Article Syndication
Do You Want To Optimize Your Own Web Site
Add Emotional Impact To Your Content
Is Search Engine Positioning Dead
Plan For Success
How to Pick Article Topics
Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales
Optimizing Your PDF Content Discover Missed Opportunities
Improve Your Web Copy
Become An Author