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The Top Rankings Fairytale

Written by: Jennifer Horowitz

Article Overview: Are top rankings a fairytale?

The Top Rankings Fairytale

Over the Holidays I spent a lot of time reading fairytales with my nieces and nephew. The Little Mermaid and Mulan are the current favorites. It reminded me how nice it is to have something you believe in so unconditionally. To my nieces there is nothing more exciting than the magic of those fairytales.

That’s when I realized when you are 3 or 5, it’s OK to believe in fairytales. As you get older, it becomes more important to face reality. Don’t get me wrong, I still believe in a little magic myself, but not when it comes to my business.

I still like the idea of Tinkerbell, but I know she isn’t going to sprinkle fairy dust on my website and make all my traffic dreams come true. For that I need to look to my SEO Director, so she can work her own special kind of magic.

Just as my nieces fantasize that they are princesses, play dress up and make believe that they are Ariel, or Mulan – many website owners are playing the same kind of make believe (likely without the dress up though!).

It’s a special kind of adult fairy tale – the one where you throw up a website and imagine all the traffic and sales that will come in.

But when reality sets in, and you realize that the traffic isn’t coming, what do you do? From my experience, I can tell you a lot of people still do nothing!

After much thought about this, I realized it comes down to 2 main factors – themes that are present both in the fairytales my nieces read & watch and in the adult business world.

One is fear - and while it is easy to imagine quaking in your boots at the sight of a fire breathing dragon, it’s harder to imagine an adult being afraid to hire a marketing or SEO consultant. Yet it happens, every single day. People are afraid they will be scammed, afraid they will spend money and not make money. In some cases people are even afraid they will succeed! It’s more common that we realize, we just don’t think or talk about it.

The other factor that holds people back is inaccurate perceptions. It’s judging a book by its cover. Just as there was more than what met the eye in Beauty and the Beast - deep down the Beast was really a prince, there is much more to search engine optimization than people realize.

SEO is considered risky, expensive, sometimes even sleazy and ineffective, by some. As with most generalizations, those are not accurate. True, there are sleazy ineffective SEO companies out there. But there are also highly skilled, very ethical and hardworking Firms that deliver actual results.

Without facing your fear and finding out the truth, your site isn’t going to grow up and reach its goals – your goals!

Top rankings are not a myth, they really do exist – not in a land far, far away but right here and now – for those willing to take action and get their site optimized.

While I fully encourage getting lost in the magic of a fairytale with the young ones in your life, in the business world I encourage you to face reality and realize there is no magic fairy dust for websites.

About the Author:
Jennifer Horowitz is the Director of Marketing and co-owner of www.EcomBuffet.com. Jennifer’s vision and concepts are behind all in-house marketing campaigns. Additionally, over the past 8 years Jennifer’s expertise in online marketing and Search Engine Optimization (SEO) has helped clients increase revenue and achieve their business goals. Jennifer has written a downloadable book on Search Engine Optimization and has been published in many SEO and marketing publications. Jennifer can be reached at Jennifer@ecombuffet.com.

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Article Tags: adult business, ariel, boots, business world, dragon, fairy dust, fairy tale, fairytales, fear, fire breathing dragon, inaccurate perceptions, kind of magic, little magic, little mermaid, mulan, nephew, nieces, single day, time reading, tinkerbell



Related Forum Posts
Re: Alexa Ranking Goals - Thanks for posting the Alexa Rankings again Evan. Well done Mal that is a tremendous improvement, just keep on doing what you have been doing but really don't worry too much about the AR, it just nice as a way to keep us on track. David I had the same problem with Alexa and Google, who knows why they do what they do either we are in favor or not but I just keep on and hope for the best. MichelleJ
Re: Alexa Rank - How To Get A Better Alexa Ranking - Here is a suggestion an ebook marketer had for successfully choosing a topic for a new market niche: [quote:3027goy0]To find profitable subjects, visit the larger forums like Warrior Forum and Digital Point. Look for posts that have huge numbers of page views and replies. These are the subjects that people are interested in. Take notes and learn. After you have isolated four or five potential subjects, do a search on these potential subjects. Make sure you find a number of similar products that are being offered for sale. Start out by visiting the sales pages of these competing products. Check their Alexa ranking. The lower the Alexa ranking, the more popular the site. If all of the sites have Alexa ratings in excess of 5 million, you may want to find another subject. [/quote:3027goy0] Are Alexa Rankings a good way to find a profitable niche?


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