Jennifer Horowitz Articles

Why Shoeless Joe Was Wrong. - Click To Read Article
Unfortunately many people are living a perfect example of “If you build it, they won’t come.” A site built with a Site Builder that doesn’t allow for proper search engine optimization can hold the site back in the search engine’s and limit the traffic and growth potential for the site. Fortunately there is a solution.

What You Dont Know About KeywordsThat Your Competitors May Know - Click To Read Article
We spend so much time on keyword research – and rightfully so, it’s the foundation of your campaign. But this new information tells us that we need to tweak the process a little bit to keep up with the ever changing SEO world.

When to Call In the Big Dogs? - Click To Read Article
We all know the importance of SEO and getting your site listed in the top of the engines so you can tap into all that traffic out there that is searching for exactly what you have to offer.

What Google Wants - Click To Read Article
There are so many articles out there on SEO and so many conflicting opinions. Some of those opinions are people just spouting off without any solid evidence to back it up and others are based on tests and experiments done by the author. It can be really confusing for someone trying to understand SEO. Who is right, who is wrong? Where should you focus your attention? Let’s answer that question by breaking things down…

Using PDFs Correctly - Click To Read Article
Learn how to use PDFs with the most benefit and impact.

Understanding the Search Engines - Click To Read Article
Learn the basics about how the search engines work.

Treasure Trove of Website Tips - Click To Read Article
Recently people have been asking for tips and “Do’s and Don’ts” for website design and content. Whether you are building a new site or redesigning a current site, here is a collection of tips that you’d be wise to follow.

The Top Rankings Fairytale - Click To Read Article
Are top rankings a fairytale?

The Top Rankings Fairy Tale - Click To Read Article
Are top SEO rankings a fairy tale?

The Missing Piece - Click To Read Article
An overview of SEO today and how Analytics plays a role in your success.

The Cynical SEO Drama Queen - Click To Read Article
It is time to look at those SEO questions from the folks who need help and guidance. Let’s take a read of some of the Dear SEO Drama Queen email which floods her box every day.

The Dreaded Google Penalty - Click To Read Article
Many people insist there is no penalty (except Exclusion for really blatant “Black Hat” techniques), and rather it is all about Filters. If you do something that triggers a filter your site won’t rank as highly. Whether you call it a filter or a penalty, the results are the same. If you don’t follow best practices, sooner or later your site will be penalized or filtered out of the top rankings.

The Evolution (Not Death) Of SEO - Click To Read Article
There is a lot of talk about the “death of SEO” and “the death of ranking reports” lately. It all stems from some sessions at PubCon in Las Vegas.

Stop Sabotaging Your Success. - Click To Read Article
It is easy to point out the problems – like sabotaging your SEO success by ignoring the long terms affects of certain techniques. Here are the solutions – the ways you can still benefit from the various techniques, without contributing to their demise.

Summer time slow down? - Click To Read Article
Summer is actually a great time to make progress on your website and your business.

Should you handle your own SEO? - Click To Read Article
Everyone is trying to save money in today’s economy – but sometimes when you think you are saving money you are actually losing so much more than you save.

Social Media Mistakes - Click To Read Article
With so much talk about social media these days, everyone is jumping on board and trying it out. We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future.

SEO Myths - Click To Read Article
SEO Myth #1

SEO – Just Add Water…..NOT! - Click To Read Article
A brief and somewhat comical look at SEO today.

“SEO On A Budget” Tips - Click To Read Article
It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, less staff and more pressure as they try to get as much done as they can with a small team. It is true that those things do present a challenge however they do not preclude you from getting top rankings.

Repeat business – Use This Overlooked Concept and See Dramatic Increases in Happy, Loyal Customers - Click To Read Article
Learning how to attract repeat business is the most powerful thing you can do to get more out of your advertising dollars and increase revenue.

Plan For Success - Click To Read Article
The best way to create a user-friendly, powerful web site is to plan for it. If you’re going to invest time in building and promoting your site, you want to be sure that once visitors get there, they’re converted into buyers.

Press Releases Aren't Dead - Click To Read Article
Although some of the hype about online press releases has died down, press releases are still a viable marketing tool.

Optimizing Your PDF Content Discover Missed Opportunities - Click To Read Article
Don't miss the opportunity to optimize all your content. PDFs need optimization too.

Marketing In A Poor Economy - Click To Read Article
People don't stop searching the web just because times are bad, and the number of searches per person are on the rise, so there is still plenty of traffic to be had. Then it becomes the job of your website to convert that traffic.

Marketing With Newsletters - Click To Read Article
If you aren't creating a monthly newsletter you are missing out on an opportunity to market to your list. Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list.

Letting Your Customers Off Too Easy - Click To Read Article
There is great opportunity on your website that is often overlooked by site owners. The opportunity lies on the oft-ignored Thank You Page.

Keep Visitors On Your Site Longer - Click To Read Article
Learn how to keep visitors on your site longer and get them to take action!

Just Because You Don’t Want To Hear It, Doesn’t Mean It Isn’t True - Click To Read Article
This article may not make me real popular with many site owners, but it is the honest truth. So many people want top rankings but they aren’t truly prepared to do what it takes to get those top rankings.

Is Search Engine Positioning Dead? - Click To Read Article
(The Truth May Surprise You!)

Improve Your Web Copy - Click To Read Article
Hot tips to instantly improve your web copy.

How To Select The Best Keywords For Your Site - Click To Read Article
“The Single Most Misunderstood Concept in Search Engine Positioning”

How to Scientifically Increase Your Conversion Rate - Click To Read Article
Learn how to test and what to test, to drastically improve your website and increase your sales.

How to Pick Article Topics - Click To Read Article
I’ve already written about why it’s important to write articles, and it seems a lot of you agree because I keep getting emails saying that you want to write articles but don’t know what to write about.

How To Consistently Improve Your Web Site Results - Click To Read Article
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.

Has Your Site Been Banned From Google? - Click To Read Article
Does Google Forgive? Forget the Sandbox – when you are in the doghouse, will Google ever “forgive” you and release your site back into the SERPs (search engine results pages)?

Getting Into Google News - Click To Read Article
As a website owner, I’m sure you are always looking for new sources of traffic. Have you considered Google News? If you regularly publish news in your industry and want to be seen as a source for news you can request Google include your site.

Everyone is all a-twitter about Twitter. - Click To Read Article
What is Twitter and how can it benefit your business. Don't miss out on this hot new marketing technique.

Engines and Spiders and Surfers, Oh My! - Click To Read Article
Why search engine optimization is alive, well, and kicking – and as crucial as ever to the success and profitability of your business

Evaluating Traffic Sources - Click To Read Article
Driving traffic to your site is one of the first requirements to a successful online business.

Effective Landing Pages - Click To Read Article
Whether the landing page is used for a PPC campaign, an SEO landing page or for some other ad, campaign the same principals apply. Your landing page is vitally important to your success, so make sure you follow the rules I've outlined.

Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales - Click To Read Article
With only a few seconds to grab the attention of your site visitor and pull them into your site - your headline is the most important element of your website.

Do You Want To Optimize Your Own Web Site? - Click To Read Article
Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a clipboard and checklist with 200 items on it and she assigns you gold stars for each of the things you do well.

Discover the Secrets of SEO - Click To Read Article
There is so much information floating around out there about Search Engine Optimization (SEO) and how to get some rankings. So much of it is contradictory and confusing. I wanted to spend a little bit of time talking about the secrets of top rankings.

Blogger, WordPress, Sub-Domain, Sub-Directory, New Domain – Oh My!! - Click To Read Article
When it comes to setting up your Blog, there are many options and it’s enough to drive you crazy. Here is some information for each option…

Bloggers Checklist - Click To Read Article
Below are some of the crucial items you should have on your Blog. Take a look at this list and your Blog and see how you measure up. I can tell you that I did it myself and I had to create an action plan to fix my own Blog.

Are You Sabotaging Your SEO Success? - Click To Read Article
Watch for the hidden SEO dangers that no one else is talking about, that you MUST learn about.

Another SEO Myth - Click To Read Article
SEO Myth #2

All Optimized and Going Nowhere? - Click To Read Article
Sometimes people find they didn't get the results they expected after optimizing a website. Here are some of the possible reasons why:

Add Emotional Impact To Your Content - Click To Read Article
Write content that will have a powerful emotional impact on your site visitors to get the most of your articles, SEO landing pages or any other content.

25 Little Known Facts about Article Syndication - Click To Read Article
We all hear how important articles are – especially when used as a tool to help boost search engine rankings. We often read many articles a day about our industry or about something we are trying to learn. However, when it comes time to write articles to promote our own business – we are stumped.


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