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Email marketing—top way to build client relationships
Written by: Lori GamaArticle Overview: E-mail marketing keeps you top of mind with your clients
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Free Download - The New Renaissance is here: it's called By Lori Gama |
Email marketing—top way to build client relationships
Web Wise
E-mail marketing—top way to build client relationships
By Lori Gama
E-mail marketing is really simple when you approach each subscriber as though you’re approaching a friend. To keep your “friend” interested, give her something juicy and valuable to take away. Something s/he can apply to improve whatever topic they’re seeking information about—health, real estate, food, writing, maintaining your car or truck, self-help, growing your business—whatever your topic is.
Remember from my previous columns that e-mail marketing can help you build relationships with your clients. Ultimately you can increase your bottomline profit by increasing your open rate and click-through rate of your e-mail newsletter or ezine. (Your e-mail marketing service should provide open rate and click-through rate data for you.) Follow the guidelines below to get started.
Add some personality to your newsletter. Write it as though you’re writing to a friend but don’t get too personal, especially if you’re addressing business owners and companies. If you’re not great at this, hire a professional writer to communicate your message to your audience in an informal tone of voice.
If your e-mail marketing program allows it, address people by their names in the subject line and in the opening (“Dear Susan”).
Think of other ways to personalize your e-mail marketing piece so people will be more interested in opening it.
In addition to the “Dear Susan” or “Hi Susan,” relate its arrival to the time of day and what the person might be doing. For instance, a good subject line for a health newsletter, that features a study about caffeine, and arrives in the afternoon, might be: “Take a coffee break and learn about the benefits of caffeine.”
Include links into sections of your web site that would be of particular value for your newsletter readers and watch your traffic go up. If you have an ecommerce site, be sure to include links into your shopping cart.
Share reader feedback and testimonials about your service or products and ask for more.
At the top of your newsletter, mention a coupon or discount that can be found later on as they read. Incentives like sweepstakes and coupons are one of the easiest ways to increase open rate and click-through rate and can have dramatic results. Studies have shown that by including a downloadable coupon, click-through rates increased by 40 per cent for open rate and 400 per cent for click-through rate.
Apply the guidelines above and you’re sure to increase your open rate and click-through rate, which in turn, can increase your bottomline.
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Related Forum Posts
Re: The Best Method for Online Marketing
- Email marketing can be very successful there's little doubt about that. But you need to build a solid list of subscribers and build a strong relationship with them. It's all about give, give, give, and then you can promote something. Takes a lot of patience and hard work but it can definitely be worth it later on.
Before You Drop Out Of School
- This is a great question,
At first thought, I didn't really see the value in my degree when I got it, until I figured out that school is a great place to build relationships, meet new friends, polish off your networking skills, and at the same time have the tangible credibility factor to display in your office.
My business is consulting, and marketing my formal education is a great way for me to gain the trust of my clients. I personally intend on going back to school to get my masters, while at the same time operating my business.
The degree is important, but the contacts and relationships you build are invaluable.
Just my opinion.
Find Me Customers and Get 25% of New Client's Bill
- I run Egg Marketing & Public Relations, a marketing and public relations firm. I am looking to grow my business through a viral affiliate marketing campaign, and I need your help.
If you know someone (or can find someone) who needs marketing assistance for their business, I'd love to take them on as a client. My firm can:
*create marketing plans and strategy
*write web and marketing copy
*write and distribute press releases
*create enewsletter and email campaigns
For every new client you bring me, I will give you 25% of their billable hours. For example, my average monthly consultation fee is $1000. That's $250 per month for the life of the client relationship just for a referral!
I can provide you information and resources to help you. If you're interested, contact me at smpayton@eggmarketingpr.com and let me know where you're based and how you would go about spreading the word to get new clients for Egg.
Re: How to Promote a MLM Business?
- I suppose that could work, but would be quite an investment and you better be a darn good salesman to pull it off. Most people are not. Actually, less than half of the population could do that effectively.
MLM is NOT a sales business. Yes, retail sales is how money is made in any legitimate business, from MLM to Wal Mart, but that should not be the focus. If you focus on building relationships, those relationships will build your business.
No hard sell required.
Re: What would you be willing to do for a million dollars?
- Forget a million dollars... I recall one of my marketing teachers telling me that everyone he knew in his MBA program had lost their relationships during the process. The time commitment required from a full-time job and studying for an MBA had put so much strain on those people's relationships/marriages that they just fell a part.
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