Top three things a Web site owner must have
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Free Download - Prepare your Web site before bringing in targeted traffic By Lori Gama |
My mission with this column is to educate you (without getting too technical) about how to get your business in front of your target audience, customers who are most likely using Google to try to find you.
But what if the unthinkable happens and your Web site suddenly goes down and your e-mail doesn't work?
This is an issue that keeps happening and it's making me mad. It makes me uneasy to hear of Web site hosting companies who basically, as a friend of mine said, "hold their customers hostage" because account information is withheld from them. This makes me mad because it totally goes against my own customer service standards and it gives hosting companies a tarnished reputation.
Here's an example that, unfortunately, happens a lot. Since it happened again to a new client last week, I'm talking about it in today's column.
Her company's Web site and e-mail was hosted by a company that went out of business or moved out of our area (my new client still doesn't know what happened exactly). The way she found out: she was not able to send out her e-mail. This was actually a somewhat mild case of bad service because at least her Web site didn't go down and she was able to receive e-mail. But if she had not called me, her company's Web site and e-mail would have disappeared because the hosting company skipped town without informing any of their clients.
She called me for help. I had to do some detective work to trace their domain account (she had no idea where the domain had been bought) and we were able to copy her Web site directly from the Internet (bypassing having to get onto the defunct host server) and within 48 hours, her e-mail and Web site were functioning well on our host server. She has everything she needs should she need to move her Web site in the future.
Here are the top three things that you, as the Web site owner, must have in your possession:
« Your domain name account log-in and password and the ftp information (i. p. address, login and password) to your host server. Your Web site files have to sit on a server for the Web site to be displayed in a browser such as Internet Explorer. If you don't have the log-ins and passwords to your domain account and the ftp server, your Web site is being "held hostage."
« Your domain name should be owned by you. You should be designated as the administrator of the account. It's OK that your Web site company or hosting company is the technical contact who deals with domain name renewal and any other domain issues that arise. But if you, the owner, don't have control of your domain, this is the equivalent of not having control of your title to your building. Also, what if you have a marketable domain name that another company might want to buy from you in the future? This happened to a Florida man who owned "men.com" in 2004. He sold that domain for $1.3 million. What would have happened had he not been designated as the administrator and owner of that domain?
« A copy of your Web site files. Many Web site companies have hosting as one of their services. Be informed and ask your Web site producer where your Web site and e-mail will be hosted. What if your hosting company went out of business? Would you have to start all over in building your Web site?
It's worth spending time deciding who should host your Web site and e-mail. These two things are the lifelines of your business. Typically, the less you spend on a hosting company, the more you pay later on -- either in time spent trying to get service or, in the worst case scenario, losing your Web site entirely.
These days, if your Web site goes down, your business suffers. If you don't have possession of your domain name account, your domain name ownership and your own copy of your Web site, you risk down time and your customers will wonder what type of business owner you are: on top of things or "Web wise." Be Web Wise.
Top three things a Web site owner must have - To learn more about this author, visit Lori Gama's Website.
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Michiel JonkerAs a Certified Information Systems Auditor, Michiel assists businesses in a professional capacity by evaluating the threats to their businesses. He acquired the necessary knowledge, skills, and techniques to minimize a business owner’s risk of business failure and to maximize his chances of high growth and success. He strongly believes that you CAN maximize your chances of business success, by implementing the business solution he has advocated for more than 12 years in your business plan and planning. Michiel has decided to share his experience with business owners by putting almost everything he knows in a business plan and survival guide (compiled in an e-book format) and written as a high growth SMB coaching course for SMB business owners, directors and managers - titled as the “Survival Kit for Small and Medium Businesses - Profit from your Business Risks!” According to Michiel, his goal was to add new techniques to a business owner’s business planning survival kit and instruct him or her in using these in the future - without any help from a consultant! For more information about the benefits of implementing profit protection planning in your business, please visit: http://www.business-around-the-globe.com - Visit Michiel Jonker's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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