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Lori Gama Articles

Written by: Lori Gama

Email marketing—top way to build client relationships - Click To Read Article
E-mail marketing keeps you top of mind with your clients

What does a LITE Web Site look like? - Click To Read Article
A LITE Web site immediately addresses the visitor's problem. Remember: your visitor has been searching for a solution to her/his problem in Google or another Search Engine and has landed in your site, hoping that "this is the one that will solve my problem." A LITE Web site has only the elements that are necessary in communicating important information that your visitor wants.

Web can make or break business - Click To Read Article
A smart company knows that its Web site is as important as its mandate.

Top three things a Web site owner must have - Click To Read Article
You wouldn't give possession of your mortgage, so don't give possession of these three things, if you're a Web site owner.

The New Renaissance is here: it's called - Click To Read Article
The new Renaissance is upon us–only this time around, it’s called “Web 2.0″ or “Social Networking.” Just like the 14th-17th century Renaissance, in which that era’s artists, scientists, writers, thinkers and inventors exploded with revolutionary art, science, words, thought, and inventions, so it is today, in the 21st century, that the Web is exploding with the spirit of communication, creation and collaboration.

Prepare your Web site before bringing in targeted traffic - Click To Read Article
You wouldn't invite guests into your home for a dinner party without first cleaning, and preparing food and drink for them. So don't invite prospective customers into your Web site without properly preparing.

Deciding on Web page elements - Click To Read Article
You would think that the first thing you decide on, when planning your Web site, are the color palette, font style and layout—what it's going to look like---design components, right? Not so. The same approach that you would use in getting a custom home built also applies to constructing a well-built Web site.

Are you ignoring customers? - Click To Read Article
Can you answer this question: how much revenue did your Web site generate for you in 2007? Maybe you'd increase revenue when you stop ignoring Web site visitors---who are really almost your customers.

A Web site is essential to marketing - Click To Read Article
Don't overlook the most important piece of your marketing plan: your Search Engine-friendly Web site.

5 signs your Web site is doing more harm than good - Click To Read Article
Take note of these five signs that your Web site may be doing more harm than good for your company's image (and yours)...





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