Tweet

Article Marketing Myths and Facts

Written by: Chris McElroy

Article Overview: By now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand. Let's dispell some myths about article marketing and explain some facts.

Article Marketing Myths and Facts

By Chris McElroy AKA NameCritic

First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn’t appear they were ever not aware of the power of article marketing.

In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader. In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage. Your article when reprinted will be the text of a webpage or webpages.

In the author bio section at the bottom is some info about you and links to your website. It is suggested that you put in one link to your main page and one to an interior page that fits the article you are writing.

If your article is submitted to websites that take article submissions and offers free content to webmasters, then webmasters choose to repost your article on their websites, the links in the author bio section become links from their websites to your website.

Now lets go on to the myths and facts about article marketing.

MYTH: Article marketing doesn’t really help you all that much.

FACT:: Article Marketing can help you increase your link popularity and be a source of some of the most targeted traffic you can get.

MYTH: Reprinted Articles only get indexed as supplemental pages, therefore it doesn’t help enough to make it worthwhile.

FACT: Depending on where the article gets submitted to, the article itself can get a top 10 listing in major search engines and not as a supplemental page.

MYTH: Submitting your article everywhere creates duplicate content and the search engines will punish or discount those pages as a result.

FACT: If search engines punished duplicate content in the way that myth suggests then all rss feeds that cause a post in a blog to be reproduced to be discounted or published and they are not. The New York Times articles and CNN stuff is blasted all over the web and are not punished or discounted.

Duplicate content is two webpages that are around 90% similar, not two webpages that have similar text on them. If you would like to compare how similar two webpages are Click Here.

MYTH: The only way article marketing works is you write an article then submit it to thousands of article submission websites.

FACT: There is more than one way to make article marketing work for you. The way mentioned above works okay if you are looking to get a lot of links back to your website whether they are related or not and can be effective if you currently have very little or no link popularity at all.

Another way is to hand submit your article to article submission websites that only accept articles related to your topic. This is more difficult but the links help you more just through the submissions and it’s more likely that the websites that pick up and repost your article will be also related to your topic which can help you with better links and targeted traffic.

Yet another way is to write a very high quality article that you really take your time on and research. You then choose a very high traffic website related to your topic. One that has great PR and a lot of visitors. Email them your article and offer them an exclusive if they will print your article with your links included in the bio. If your article is of good quality and they get an exclusive you have a good chance they will post your article there. This one posting of your article can be more powerful than the mass submitted article method if you choose the website you submit it to carefully.

Last but not least, posting your article exclusively on your own website is a great way to add fresh content and if the article is good, people will link directly to the article increasing both traffic and PR for your webpage where you posted the article. But for this to work you need to already have some traffic to work with.

MYTH: You should always post your article in your website first, then wait to get crawled by the search engines before submitting the article elsewhere.

FACT: Adding articles to your own website is called adding content. Submitting those articles to other websites is called article marketing. With article marketing you don’t want the article indexed on your website first.

Yes you read that right. You do not want the article indexed on your website first. You are or should already be doing SEO on your website and adding fresh content to your website for the search engines to get traffic from them.

Submitting articles to other websites and having the search engines find it there first gives another gateway that people can find your website through. If the websites that you submitted your articles to get crawled often, then having your article appear there with the links intact will get your website crawled as well.

If the websites you submitted your article to are getting indexed well by the search engines, then your article being found on their website first might get it in the top 10 results. Placing it into your own website with no or low PR might not have gotten the article indexed at all.

I hope this article will clear up some of the myths about article marketing and that it has helped you understand how and why it works.

Related Articles
  8 Marketing Truths that Will Make You More Profitable
  Seven Marketing Myths that Devastate Business
  THE “SECRET RECIPES” OF LEADERSHIP
  Clearing Up The Myths About Strategic Thinking and Planning
  The Employment Tests Myth

Article Tags: article marketing, article submission, article submissions, link popularity, targeted traffic



Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Re: Traffic! How do you get it? - Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic. The following are some good strategies that are proven to work to help ou gain traffic to your website A) Forum Marketing b) Article Marketing - (Where you distribute your content is the key to success with Article marketing) c) Video Marketing d) Blogging e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating) f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter g) Pay per Click H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own) I) Classified adverts online J) Banner and Image ads - go to google and type in google image ads - full tutorial their I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Re: How to Promote Your Business Online - Thanks for the list ZekeLL , I use many of these ways to promote my online business and am looking into using more of them. I also use Article Marketing, Social Networking and Blogging which I find a very good way to get traffic to my site and also gain valuable backlinks. Take care, Carol
Re: How to promote my site - All I can suggest to you is.. if you don't have knowledge in SEO and or in Internet Marketing, you better understand what is SEO first and what it's dos and don'ts.. After you learn in.. Start with the basic SEO techniques: - Web Directories Submission - Classified Ads - Social Bookmarking - Forum Posting - Blogging - Article Submission Then the rest follows..


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What Type of Business Should I Start?

Emotional Intelligence in Business

10 Things To Improve Decision Making

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.