Article Marketing and Content Cheapskates
Article Marketing and Content Cheapskates
I see this everywhere and still cannot believe that people do not get it. Content is still king on the web. The most important thing you will ever do for your website is to put in good content. Great content will get you links and your position in the search engine results will be because of the content you put into your website.
Hundreds of back links will not get you ranked well with poor content. Great content will get you good keyword positioning with or without back links, therefore, content is still the most important aspect of your website. Great design, flash, graphics, and a cool banner will not get you ranked well for your keywords and phrases. Great content will!
Let’s first look at the content in your website. Images are great with alt tags. That helps. But it is the text on the pages that, when done correctly, will help your search engine results. This text is also what will convert your customers into sales.
This text is what your customers will read or not read based on it’s quality. This same text is what the search engines will analyze when they decide how relevant your WebPages are to the search phrase you wish them to send you visitors from.
Now, let us talk about article marketing. If you know about article marketing at all, you know you will be submitting articles all over the web. The links in the author bio at the bottom return visitors to your website if they read and like the articles, you write or have written for you.
Just having your articles in thousands of article directories is not the goal of article marketing, although there are article-marketing gurus out there who think it is. The goal is for webmasters to find those articles and place them in their blogs and websites. If they use your article, their website or blog is likely related to the same topic as your website.
You are looking for these quality links. The links for just being in the article directories do not hurt you, but they do not help nearly as much as those from related websites do.
Your other hope is that thousands of people read your articles. Do you really want people to read poorly written articles and associate that poor quality with your website? Well-written articles get people to read them all the way to the bottom where your links are located. Well-written articles reflect well on your website.
If the articles are of great quality then likely your products and services must be great as well. The reverse is also true in the reader’s minds. If the articles are written poorly, then likely your products and services are of little or no value as well. It is not only about the number of keywords and phrases placed into the article folks.
With all of that being said, I still find all over the web, especially at freelancer websites, people going in and saying things like; “I need 400 articles written for SEO and I’m willing to pay $1.50 per article.” Or they say something like; “I need someone to write content for my website and I’m only willing to pay $10 per page.”
I really try to refrain from telling people they are, well . . . stupid, but I am finding it harder and harder each day when I read this stuff.
They will spend hundreds or even thousands of dollars to have their website designed so it looks really pretty, but the text, the stuff that will actually get good search engine results and sales, they don’t want to spend any money on.
Writers that know how to write text that not only is appealing to the reader, but that is also written with the keywords and phrases in mind, are worth being paid well. The moment you start hiring better writers and paying for text that converts sales, you will begin to be successful on the web. That cheap content is not going to make you any money.
A website that is beautiful but gets no traffic and sales may as well be an ugly website. An ugly website that ranks well in the search engine and that makes sales gets more beautiful by the dollar.
Article Marketing and Content Cheapskates - To learn more about this author, visit Chris McElroy's Website.
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by Chris McElroy aka NameCritic
I see this everywhere and still cannot believe that people do not get it. Content is still king on the web. The most important thing you will ever do for your website is to put in good content. Great content will get you links and your position in the search engine results will be because of the content you put into your website.
Hundreds of back links will not get you ranked well with poor content. Great content will get you good keyword positioning with or without back links, therefore, content is still the most important aspect of your website. Great design, flash, graphics, and a cool banner will not get you ranked well for your keywords and phrases. Great content will!
Let’s first look at the content in your website. Images are great with alt tags. That helps. But it is the text on the pages that, when done correctly, will help your search engine results. This text is also what will convert your customers into sales.
This text is what your customers will read or not read based on it’s quality. This same text is what the search engines will analyze when they decide how relevant your WebPages are to the search phrase you wish them to send you visitors from.
Now, let us talk about article marketing. If you know about article marketing at all, you know you will be submitting articles all over the web. The links in the author bio at the bottom return visitors to your website if they read and like the articles, you write or have written for you.
Just having your articles in thousands of article directories is not the goal of article marketing, although there are article-marketing gurus out there who think it is. The goal is for webmasters to find those articles and place them in their blogs and websites. If they use your article, their website or blog is likely related to the same topic as your website.
You are looking for these quality links. The links for just being in the article directories do not hurt you, but they do not help nearly as much as those from related websites do.
Your other hope is that thousands of people read your articles. Do you really want people to read poorly written articles and associate that poor quality with your website? Well-written articles get people to read them all the way to the bottom where your links are located. Well-written articles reflect well on your website.
If the articles are of great quality then likely your products and services must be great as well. The reverse is also true in the reader’s minds. If the articles are written poorly, then likely your products and services are of little or no value as well. It is not only about the number of keywords and phrases placed into the article folks.
With all of that being said, I still find all over the web, especially at freelancer websites, people going in and saying things like; “I need 400 articles written for SEO and I’m willing to pay $1.50 per article.” Or they say something like; “I need someone to write content for my website and I’m only willing to pay $10 per page.”
I really try to refrain from telling people they are, well . . . stupid, but I am finding it harder and harder each day when I read this stuff.
They will spend hundreds or even thousands of dollars to have their website designed so it looks really pretty, but the text, the stuff that will actually get good search engine results and sales, they don’t want to spend any money on.
Writers that know how to write text that not only is appealing to the reader, but that is also written with the keywords and phrases in mind, are worth being paid well. The moment you start hiring better writers and paying for text that converts sales, you will begin to be successful on the web. That cheap content is not going to make you any money.
A website that is beautiful but gets no traffic and sales may as well be an ugly website. An ugly website that ranks well in the search engine and that makes sales gets more beautiful by the dollar.
Article Marketing and Content Cheapskates - To learn more about this author, visit Chris McElroy's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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