Company Blogs
Company Blogs
Of the top 500 companies in the USA only 40 have a company blog. The reasons for this are not yet clear, however some speculate that marketing agencies do not have enough domain specific knowledge to truly comprehend the value of a company blog from a PR, branding and direct sales perspective.
According to Bill Gates a company blog provides opportunities for companies to establish opinion and thought, whilst creating a “human face” to an organization.
Speaking with a blog consultant may help to explain the true ROI that can be gained through effective blog management and implementation; a company blog is an effective SEM (search engine marketing) tool that establishes authority and provides direct sales conversions.
With the rise in social blogging, the commercial sector is set to follow, with companies such as Microsoft already realizing and experiencing the benefits of a company blog. They are able to respond to news as and when it happens, they are able to attain feedback on products, and they have also created a sales platform that speaks with millions of highly targeted customers.
With blog consulting services from search marketing agencies and SEO copywriting firms, the future of commercial blogging will be less about public relations and far more about link building and SEO (search engine marketing). Many companies are finding that a company blog is another sales channel that enters markets that their sales domain cannot enter.
Let’s think about a man who is getting started online - he approaches a website design company and commissions a website design. After two months online, he is disappointed to discover that he attains zero visitors, let alone conversions, through his website.
He starts to look towards marketing, and wants to find out how he can rank his website higher in the search engines. Is this man specifically looking for an SEO company? No. Despite this an SEO company may have a company blog, and they could provide the basic information that is needed to convert this man into a sales lead through taking an authoritative stance.
Through speaking with a blog consultant it is possible to establish an idea of the results that you will attain, and the blog management services that are available to you. A competent blog consulting service should penetrate far less competitive markets than search engines, with blog specific directories and engines providing a format by which leads are less targeted, yet less competitive.
With the recent upsurge of company blogging amongst small and medium size businesses, many are opting for more than one blog on the back of the results that they have attained. Through spreading a message across multiple blogs they are able to represent different angles and keyword phrases in a manner that would be impractical on a sales page.
As link building becomes a more exhaustive and costly task, blogging is an area of the web, where savvy webmasters show a more kind-hearted approach to providing links. A blog can be positioned within or out with a company’s primary domain name, meaning that any residual page rank can be distributed to the sales page from highly content-relevant material.
Company Blogs - To learn more about this author, visit Chris McElroy's Website.
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by Chris McElroy aka NameCritic
Of the top 500 companies in the USA only 40 have a company blog. The reasons for this are not yet clear, however some speculate that marketing agencies do not have enough domain specific knowledge to truly comprehend the value of a company blog from a PR, branding and direct sales perspective.
According to Bill Gates a company blog provides opportunities for companies to establish opinion and thought, whilst creating a “human face” to an organization.
Speaking with a blog consultant may help to explain the true ROI that can be gained through effective blog management and implementation; a company blog is an effective SEM (search engine marketing) tool that establishes authority and provides direct sales conversions.
With the rise in social blogging, the commercial sector is set to follow, with companies such as Microsoft already realizing and experiencing the benefits of a company blog. They are able to respond to news as and when it happens, they are able to attain feedback on products, and they have also created a sales platform that speaks with millions of highly targeted customers.
With blog consulting services from search marketing agencies and SEO copywriting firms, the future of commercial blogging will be less about public relations and far more about link building and SEO (search engine marketing). Many companies are finding that a company blog is another sales channel that enters markets that their sales domain cannot enter.
Let’s think about a man who is getting started online - he approaches a website design company and commissions a website design. After two months online, he is disappointed to discover that he attains zero visitors, let alone conversions, through his website.
He starts to look towards marketing, and wants to find out how he can rank his website higher in the search engines. Is this man specifically looking for an SEO company? No. Despite this an SEO company may have a company blog, and they could provide the basic information that is needed to convert this man into a sales lead through taking an authoritative stance.
Through speaking with a blog consultant it is possible to establish an idea of the results that you will attain, and the blog management services that are available to you. A competent blog consulting service should penetrate far less competitive markets than search engines, with blog specific directories and engines providing a format by which leads are less targeted, yet less competitive.
With the recent upsurge of company blogging amongst small and medium size businesses, many are opting for more than one blog on the back of the results that they have attained. Through spreading a message across multiple blogs they are able to represent different angles and keyword phrases in a manner that would be impractical on a sales page.
As link building becomes a more exhaustive and costly task, blogging is an area of the web, where savvy webmasters show a more kind-hearted approach to providing links. A blog can be positioned within or out with a company’s primary domain name, meaning that any residual page rank can be distributed to the sales page from highly content-relevant material.
Company Blogs - To learn more about this author, visit Chris McElroy's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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