Do You Really Understand Article Marketing? - Lets Find Out
Do You Really Understand Article Marketing? - Lets Find Out
Example: "I need high quality articles of 500 words or more each written with SEO in mind. I am willing to pay $1.50 per article."
Some go on to say they want 2.5% keyword density while another will say 6% keyword density and others have other density requirements. The Bottom line is, that tells me they are the ones who are dense. They read some EBook, or whatever, that told them what the proper percentage is for keyword density. No one can give you an exact percentage. Those that do give out advice on that and quote a specific percentage are almost as dense as the people who believe them.
You are not going to get high quality articles written for $1.50. I run an article writing service and my prices are on the low end of the scale at $15 per article. That is extremely cheap for well-written articles. Anything less than that price is likely to be keyword-stuffed drivel that is not worth the time to submit anywhere.
But many people who think they understand article marketing don't really care about quality. They want a large number of articles with that perfect keyword density they read about.
Here are 10 things you need to understand about article marketing. Obviously, there is a ton of people out there doing what they believe is article marketing who do not have a clue.
1. If you target the American Market for your products and services, then having someone who does not understand how to sell products to Americans and who doesn't write like an American write your article is just totally worthless.
2. Everything on the Internet is permanent. If you are hiring a ghostwriter then your name is going on these articles with links to your company website. When readers read the poorly written articles that are stuffed with keywords and look like a boob wrote them, they are going to think you are the boob that wrote them and your company's image suffers.
3. Having articles written and submitting them to directories is not what article marketing is about. This is where most people's understanding of article marketing stops. Article Directories are there to provide quality content to webmasters who want to use articles in their websites. The tradeoff of giving a link back to the owner of that article is the price they pay for the use of the content.
4. Just submitting articles to article directories does increase your link popularity a little. However, these directories are not websites that are related to your topic. Websites that might use that article are likely related to your website's topic. Therefore, unless the articles are good enough that people want to re-post them on related websites then you are missing the whole article marketing boat.
5. Buying a bunch of cheap articles and doing mass submissions will not give you the long-term value, which article marketing, can and will do if done properly. A well-written article submitted to just one website can give you more link popularity and direct traffic than 100 poorly written articles that are mass submitted.
6. High quality articles have a snowball effect that lasts for a very long time. As more and more websites use the article as content you will see your link popularity, grow. Each of them becomes a related website linking to you.
7. It takes time to see the real effects of good article marketing. The longer your article is out there, the more it is used by other webmasters and the more your link popularity grows. It happens a little at a time just like the search engines like for a websites link popularity to grow. Getting 1000 links to your website overnight can get your website punished rather than benefited.
8. If the writer of your article does not know how to sell product or make a rational point that leads a reader to WANT to click the links in the footer, then again you are missing part of the value of article marketing and are wasting your money. Article marketing can drive traffic directly to your website if they are written properly.
I'm not talking about an article that just promotes your website or product. Webmasters will not use those and article directories will not accept them. However, if you wrote a guide to filing a patent and in the article advised they consult an attorney, then you have written an informative article that puts the idea in the reader's head that they need a lawyer to file a patent. In addition, the links are right there in the footer to your legal services. How convenient!
9. If the person writing the article does not really understand SEO, then you are again missing a major part of article marketing. There is no set percentage that your keywords should appear. They should be mentioned where possible but not in a way that detracts from the quality of the article itself. Reader first, SEO second. Some writers really know how to do this and it is second nature to them to write this way. Webmasters who might want to use it as content do care that it contains the right keywords, but they will not use an article that is written poorly and that is an obvious attempt to spam the keywords into the page.
10. Good writers who understand sales, SEO, and know how to write well deserve to be paid well. If you want quality articles that you are not ashamed to put your name on, then you have to pay for it.
Some of you out there that might read this article really don't care what they put their names on. In that case, this article is not written to you. Go and keep doing your thing out there. When you decide you really want to try to be successful come back and read this again. Bookmark it where you found it right now, read it in six months, and see if you understand it then.
For those of you who do want real quality and want to have all of the advantages that article marketing can give you and who do care what their name gets attached to, just remember that good writers need to be paid what they are worth. I hope this article has helped you understand what article marketing is really all about.
Do You Really Understand Article Marketing Lets Find Out - To learn more about this author, visit Chris McElroy's Website.
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By Chris McElroy aka NameCritic
Example: "I need high quality articles of 500 words or more each written with SEO in mind. I am willing to pay $1.50 per article."
Some go on to say they want 2.5% keyword density while another will say 6% keyword density and others have other density requirements. The Bottom line is, that tells me they are the ones who are dense. They read some EBook, or whatever, that told them what the proper percentage is for keyword density. No one can give you an exact percentage. Those that do give out advice on that and quote a specific percentage are almost as dense as the people who believe them.
You are not going to get high quality articles written for $1.50. I run an article writing service and my prices are on the low end of the scale at $15 per article. That is extremely cheap for well-written articles. Anything less than that price is likely to be keyword-stuffed drivel that is not worth the time to submit anywhere.
But many people who think they understand article marketing don't really care about quality. They want a large number of articles with that perfect keyword density they read about.
Here are 10 things you need to understand about article marketing. Obviously, there is a ton of people out there doing what they believe is article marketing who do not have a clue.
1. If you target the American Market for your products and services, then having someone who does not understand how to sell products to Americans and who doesn't write like an American write your article is just totally worthless.
2. Everything on the Internet is permanent. If you are hiring a ghostwriter then your name is going on these articles with links to your company website. When readers read the poorly written articles that are stuffed with keywords and look like a boob wrote them, they are going to think you are the boob that wrote them and your company's image suffers.
3. Having articles written and submitting them to directories is not what article marketing is about. This is where most people's understanding of article marketing stops. Article Directories are there to provide quality content to webmasters who want to use articles in their websites. The tradeoff of giving a link back to the owner of that article is the price they pay for the use of the content.
4. Just submitting articles to article directories does increase your link popularity a little. However, these directories are not websites that are related to your topic. Websites that might use that article are likely related to your website's topic. Therefore, unless the articles are good enough that people want to re-post them on related websites then you are missing the whole article marketing boat.
5. Buying a bunch of cheap articles and doing mass submissions will not give you the long-term value, which article marketing, can and will do if done properly. A well-written article submitted to just one website can give you more link popularity and direct traffic than 100 poorly written articles that are mass submitted.
6. High quality articles have a snowball effect that lasts for a very long time. As more and more websites use the article as content you will see your link popularity, grow. Each of them becomes a related website linking to you.
7. It takes time to see the real effects of good article marketing. The longer your article is out there, the more it is used by other webmasters and the more your link popularity grows. It happens a little at a time just like the search engines like for a websites link popularity to grow. Getting 1000 links to your website overnight can get your website punished rather than benefited.
8. If the writer of your article does not know how to sell product or make a rational point that leads a reader to WANT to click the links in the footer, then again you are missing part of the value of article marketing and are wasting your money. Article marketing can drive traffic directly to your website if they are written properly.
I'm not talking about an article that just promotes your website or product. Webmasters will not use those and article directories will not accept them. However, if you wrote a guide to filing a patent and in the article advised they consult an attorney, then you have written an informative article that puts the idea in the reader's head that they need a lawyer to file a patent. In addition, the links are right there in the footer to your legal services. How convenient!
9. If the person writing the article does not really understand SEO, then you are again missing a major part of article marketing. There is no set percentage that your keywords should appear. They should be mentioned where possible but not in a way that detracts from the quality of the article itself. Reader first, SEO second. Some writers really know how to do this and it is second nature to them to write this way. Webmasters who might want to use it as content do care that it contains the right keywords, but they will not use an article that is written poorly and that is an obvious attempt to spam the keywords into the page.
10. Good writers who understand sales, SEO, and know how to write well deserve to be paid well. If you want quality articles that you are not ashamed to put your name on, then you have to pay for it.
Some of you out there that might read this article really don't care what they put their names on. In that case, this article is not written to you. Go and keep doing your thing out there. When you decide you really want to try to be successful come back and read this again. Bookmark it where you found it right now, read it in six months, and see if you understand it then.
For those of you who do want real quality and want to have all of the advantages that article marketing can give you and who do care what their name gets attached to, just remember that good writers need to be paid what they are worth. I hope this article has helped you understand what article marketing is really all about.
Do You Really Understand Article Marketing Lets Find Out - To learn more about this author, visit Chris McElroy's Website.
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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