Tweet

Google Keywords Tool Guide

Written by: Chris McElroy

Article Overview: If you have thought about starting your own website or already have one, and have done any research at all, you have read about the importance of keywords. Everything on the web is driven by keywords. It’s the fuel the Internet runs on.

Google Keywords Tool Guide

By Chris McElroy aka NameCritic

One of the ways to get great traffic to your website is through the Google Adwords program. You select the keywords you want to bid on and set up the budget you want to use to get traffic based on those keywords from websites that utilize the Google Adsense program and other sources.

There is a tool to help you choose the best keywords to bid on that you definitely need to know about. I just learned about it from a friend, so we are going to learn how to use it together. Open a new browser window and copy and paste this address into your address bar.

https://adwords.google.com/select/KeywordToolExternal

If you are not sure about all of the terms used in association with keywords and Google’s Adwords program, click that very first link that says, “keywords for your ad campaigns”. You can use that as a guide if we get into unfamiliar territory.

In that first paragraph is a link titled, “Learn More”, that gives a more detailed explanation about using the Google Keywords Tool. In this article, I am going to try to give you the information in layman’s terms to make it easier to understand.

As with anything, you should also at some point read the terms of service. It is always a good idea to read the terms of service for any program you are about to use. But we will skip that step for now.

We all think we know which keywords we want to and are targeting with our website. I just had a humbling experience. I have been at this for a long time and have a lot of experience in optimizing websites for keyword content. However, I just clicked the tab at the Google Keyword Tool that says, “Site-Related Keywords “, to extract keywords from one of my own websites and can see that it is not optimized for the keyword I would have chosen.

You may want to do this first. Put in your URL and let it pull out the keywords it finds to be most relevant to your website. You might be as surprised as I was. Now I am going to be re-writing some of the text content at my website before I bid on any Google Adwords. Without the Google Keyword Tool, I would have likely just wasted money.

Make sure your website is optimized for the keywords that you wish to target by analyzing it with the Google Keyword Tool before bidding on your Google Adwords.

Now, using the other tab, “Keyword Variations”, you can type in one keyword phrase or keyword per line and it will give you suggestions as to other keywords and phrases you can bid on that are related to your topic. (I like to type in one keyword or phrase at a time)

The suggestions the Google keyword Tool creates for you are based on statistical data Google compiles from the numerous searches that occur daily through their search engine, so those keywords and phrases are more likely to produce targeted traffic to your website.

As you type in each keyword or phrase and check the results the Google Keyword Tool gives you, look over to the right. You can add the keywords and phrases you might like to bid on. Create your list as you go. You can always edit it down to a few later on.

Once you have your list of keywords and phrases you might want to bid on, you can login to your Google Adwords account and check to see how much it will cost you for each of them. Then you can decide how to spend your budget wisely. Nothing replaces good research. The Google Keyword Tool takes a lot of the guesswork out of buying Google Adwords and I applaud them for creating this great tool.

Now, what they do not say anywhere at the Google Keyword Tool website, is that you can use this tool to analyze your competitor’s websites as well. Go to Google and type in your targeted keyword or phrase. Copy the URL of the top 10 results. Analyze each of them using the “Site Related Keywords” tab at the Google Keywords Tool.

By doing this, you will see what keywords and phrases their websites are optimized for. If you want to compete with them, you need to optimize your website in a similar way and you may want to start bidding on keywords and phrases that match those that were pulled from competing websites.

Follow success and it will follow you. Do what successful people are doing and you are likely to also achieve success. The Google Keyword Tool can help you do that.

Related Articles
  Google Wonder Wheel - A Powerful Keyword Discovery Tool That Assists Marketers
  Rule online marketing with the power of keywords
  ••••••>SEO Tips for Conducting Outstanding Keyword Research
  How many keywords per Ad Group?
  Google AdWords Tricks and Tips - Part 1

Article Tags: Google, Google, Google Adsense program, Google Adwords, Google Adwords, Google Keyword Tool, Google Keywords Tool



Related Forum Posts
Re: New Video - Make Money Online Selling Advertising - Hi Evan, I thought I'd been a bit dumb, but when I checked the Google Keyword Tool today I couldn't find the CPC info, so thanks for mentioning that I need to turn it on!
Re: How To Pick Keywords To Rank For - Hi Anelly, You can also use the Google Keyword Tool to get # of searches per month for each keyword. I find it to be the most accurate measure because it's using Google's actual data.
Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
Re: New Video - Make Money Online Selling Advertising - Another useful video with really thorough advice and tips about the website and online business. Sounds crazy, but I hadn't noticed the CPC column on the Google Keyword Tool before; I'll definitely be using that from now on. Thanks for the tip. This video is also going to appear on my website! Cheers, DH
Re: Help with adwords - [quote="mbrand2222":20gcjw3u]Have you checked out all of their tutorials. They are pretty helpful.[/quote:20gcjw3u] I definitely agree with this. I've started research through Google Adwords Keyword Tool and it helped me a lot in determining ad performance, conversions, etc.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Bootstrapping Your Start Up Business.

Halloween Howl Seven by Author Paige Agnew

The Pure FUN of Learning & Using NLP

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.