How Important is Website Design?
How Important is Website Design?
Domain Name: How important is the domain name you choose for your Website? Many people say it is not important at all, yet I have number one listings in Google, Yahoo, and MSN for the key phrases that exactly match my domain name. It matters a lot.
You need a domain name that matches keywords and phrases you will also use in your Website that people are searching for. Many people think their company name should be their domain name. If you have a lot of money for advertising to make your company name something people search for, I agree with you. If you do not have that ad budget, then you need a generic domain name that is a phrase people already search for.
Web Hosting: How important is choosing the right Web Hosting Service for your Website? Again, this is important in many ways. You need your Website to load fast. If your Website loads slow, people will leave without buying anything. You also need to choose a Web Hosting Service that gives good tech support. There are a lot more things to consider when choosing a good Web Hosting Service, but make sure you rate this high on your list of things that are important to your Website.
Web Design: How important is Website Design? Your Website needs to look professional and trustworthy in order to create buyer confidence. A poorly designed Website will cost you sales. However, and this is the part that web designers will hate me for, it is not as important as many of the other aspects of Website ownership and management.
Many web designers know nothing about search engine optimization, picking a good domain name, hosting, Website promotion, or other issues. They only know design. That is a good thing in my opinion, but they should let their customers know they are a designer and cannot help their Website be competitive in the marketplace. Yes, there are some designers that know more than just design, but many do not. Keep this in mind.
A beautiful Website that gets no traffic and makes no money might as well be an ugly Website. An ugly Website that has traffic and makes money gets more beautiful by the dollar.
Search Engine Optimization: How important is SEO to my Website? Extremely important! Again, many web designers do not know how to properly optimize a Website for the search engines. It is important to have someone who specializes in SEO to go over your Website and make sure it is ready to get crawled and indexed by the search engines.
There was a time when SEO was all-inclusive with link building, Website promotion, search engine marketing, etc. Times have changed somewhat and the search engines have become more complicated, so now many people specialize in certain aspects of SEO.
I define SEO as coding the Website properly, writing text that contains the proper amount and correct keywords and phrases, search engine submissions, and some link building techniques.
Search Engine Marketing: What is SEM and how important is this to my Website? Search Engine Marketing by my own definition is marketing your Website through Google Adwords, MSN AdCenter, and other keyword purchasing programs as well as purchasing links, ads, and sponsored listings.
Again, many people are specializing in an area they have success with these days. I am very good at SEO, but I have limited experience with SEM. Therefore, I can make your Website ready to be crawled, do link building, and write text that helps you attract good search engine rank and traffic, but I would not be the guy you would hire to manage your Adwords program.
Website Promotion: Yet another category with a relationship to SEO and SEM. How important is this category? In my opinion it tops the list. What is Website Promotion? This category includes Article Marketing, Press Releases, Link Popularity, Buying Traffic, Blogging, Forum Posting and more.
Why do I consider it more important? First, none of the things mentioned here can stand-alone. You need to consider all of the different aspects as important. However, search engines change constantly. Depending on search engines for all or most of your traffic and sales is putting your life in Google’s hands basically since they account for 60% of all searches now.
If you are comfortable with one company having that much control over how well you do on the web, then ignore Website promotion and just do SEO and SEM. You need traffic from many different sources if you want to be successful. That way if one source dies out, you are not affected nearly as much as someone who only had one or a few sources of traffic would be.
Focus on getting traffic from every source you can. Post comments in Blogs and Forums related to your topic. That means actually join the forums or blogs and actually get involved in the conversations there and post quality comments. Be helpful to people at the forums and blogs. Ask questions. No one will mind that a link in your SIG line goes to your Website is you are a real participant. If they do object at that point, find a new place to join.
Start your own Blog. You can put up two if you really want to benefit from Blogging. A Blog within your domain name or on a subdomain can help you add fresh content to your website more often. That helps with the SEO. You can build a Blog on another domain name and promote links to pages within your Website and benefit from a little link popularity while also giving customers another way to find your Website. Doorway pages used to be the way to go. Blogs on their own domain name have replaced doorway pages as the way to go.
Article Marketing means writing articles and submitting them to article directories, writing quality articles and offering them to topic-relative high-traffic Websites as exclusive content, and press releases are a great source of traffic that builds link popularity as well. The traffic you get from people who read your article are many more times likely to convert to a sale than the traffic you get from search engines.
I will get new customers and signups due to this article you are reading right now. Article Marketing and Website Promotion work very well. I hope this article has helped you to understand that owning or managing a Website is about a lot more than just getting a domain name, designing a Website, and picking a host. “If you build it, they will come” does not apply to Websites.
How Important is Website Design - To learn more about this author, visit Chris McElroy's Website.
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By Chris McElroy aka NameCritic
Domain Name: How important is the domain name you choose for your Website? Many people say it is not important at all, yet I have number one listings in Google, Yahoo, and MSN for the key phrases that exactly match my domain name. It matters a lot.
You need a domain name that matches keywords and phrases you will also use in your Website that people are searching for. Many people think their company name should be their domain name. If you have a lot of money for advertising to make your company name something people search for, I agree with you. If you do not have that ad budget, then you need a generic domain name that is a phrase people already search for.
Web Hosting: How important is choosing the right Web Hosting Service for your Website? Again, this is important in many ways. You need your Website to load fast. If your Website loads slow, people will leave without buying anything. You also need to choose a Web Hosting Service that gives good tech support. There are a lot more things to consider when choosing a good Web Hosting Service, but make sure you rate this high on your list of things that are important to your Website.
Web Design: How important is Website Design? Your Website needs to look professional and trustworthy in order to create buyer confidence. A poorly designed Website will cost you sales. However, and this is the part that web designers will hate me for, it is not as important as many of the other aspects of Website ownership and management.
Many web designers know nothing about search engine optimization, picking a good domain name, hosting, Website promotion, or other issues. They only know design. That is a good thing in my opinion, but they should let their customers know they are a designer and cannot help their Website be competitive in the marketplace. Yes, there are some designers that know more than just design, but many do not. Keep this in mind.
A beautiful Website that gets no traffic and makes no money might as well be an ugly Website. An ugly Website that has traffic and makes money gets more beautiful by the dollar.
Search Engine Optimization: How important is SEO to my Website? Extremely important! Again, many web designers do not know how to properly optimize a Website for the search engines. It is important to have someone who specializes in SEO to go over your Website and make sure it is ready to get crawled and indexed by the search engines.
There was a time when SEO was all-inclusive with link building, Website promotion, search engine marketing, etc. Times have changed somewhat and the search engines have become more complicated, so now many people specialize in certain aspects of SEO.
I define SEO as coding the Website properly, writing text that contains the proper amount and correct keywords and phrases, search engine submissions, and some link building techniques.
Search Engine Marketing: What is SEM and how important is this to my Website? Search Engine Marketing by my own definition is marketing your Website through Google Adwords, MSN AdCenter, and other keyword purchasing programs as well as purchasing links, ads, and sponsored listings.
Again, many people are specializing in an area they have success with these days. I am very good at SEO, but I have limited experience with SEM. Therefore, I can make your Website ready to be crawled, do link building, and write text that helps you attract good search engine rank and traffic, but I would not be the guy you would hire to manage your Adwords program.
Website Promotion: Yet another category with a relationship to SEO and SEM. How important is this category? In my opinion it tops the list. What is Website Promotion? This category includes Article Marketing, Press Releases, Link Popularity, Buying Traffic, Blogging, Forum Posting and more.
Why do I consider it more important? First, none of the things mentioned here can stand-alone. You need to consider all of the different aspects as important. However, search engines change constantly. Depending on search engines for all or most of your traffic and sales is putting your life in Google’s hands basically since they account for 60% of all searches now.
If you are comfortable with one company having that much control over how well you do on the web, then ignore Website promotion and just do SEO and SEM. You need traffic from many different sources if you want to be successful. That way if one source dies out, you are not affected nearly as much as someone who only had one or a few sources of traffic would be.
Focus on getting traffic from every source you can. Post comments in Blogs and Forums related to your topic. That means actually join the forums or blogs and actually get involved in the conversations there and post quality comments. Be helpful to people at the forums and blogs. Ask questions. No one will mind that a link in your SIG line goes to your Website is you are a real participant. If they do object at that point, find a new place to join.
Start your own Blog. You can put up two if you really want to benefit from Blogging. A Blog within your domain name or on a subdomain can help you add fresh content to your website more often. That helps with the SEO. You can build a Blog on another domain name and promote links to pages within your Website and benefit from a little link popularity while also giving customers another way to find your Website. Doorway pages used to be the way to go. Blogs on their own domain name have replaced doorway pages as the way to go.
Article Marketing means writing articles and submitting them to article directories, writing quality articles and offering them to topic-relative high-traffic Websites as exclusive content, and press releases are a great source of traffic that builds link popularity as well. The traffic you get from people who read your article are many more times likely to convert to a sale than the traffic you get from search engines.
I will get new customers and signups due to this article you are reading right now. Article Marketing and Website Promotion work very well. I hope this article has helped you to understand that owning or managing a Website is about a lot more than just getting a domain name, designing a Website, and picking a host. “If you build it, they will come” does not apply to Websites.
How Important is Website Design - To learn more about this author, visit Chris McElroy's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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