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8 Link Building Strategies You Need To Know

Guest post by: Wendy Suto

Article Overview: Learn all about link building, why it's important and strategies that will make your Web site start moving up in the search engine rankings.

8 Link Building Strategies You Need To Know

Link building can be time-consuming, frustrating and often confusing. However, link building is a huge part of SEO and necessary for your site to reach top ranks in the search engine results pages. Aren't familiar with link building? No problem. Read on to learn why link building is important and how you can build links to your own site, increase your link popularity and increase your search engine page rank. Why is increasing links important? When other sites link to your site it directs visitors to it and also shows Google and other search engines that you are a legitimate site that's worthy of some attention. However, the sites that link to you must be relevant to your site. The other site's topic must be related to yours otherwise Google will see it as dishonest, black hat SEO or spam. When you have a significant amount of relevant links that lead back to your site, you build your online reputation which in turn, will increase your page rank on the search results pages. Increasing your page rank will allow potential customers to see you, rather than your competition, when they search for certain keywords that are relevant to your business. This will help grow your business and increase your profit. However, the question remains, how do you get relevant sites to link to you? Here are a few things you can do to urge others to link to you.

• Create and maintain a blog. A blog is a way to write about industry news, engage readers about your business and speak to your customers and potential customers in a conversational tone. When you write a blog, link keywords back to your business's Web site. The more blog posts you write, the more relevant links are going back to your site. Also when you post great content on your blog, others will come across it and want to link back to what you wrote. Link to other relevant blogs and comment on them to urge those blog owners to view your blog, this increases the chance that they will link back to you.

• Submit your site to link directories. A big part of link building in the SEO world is submitting to link directories. Many link directories are free to submit to and as long as you submit to a relevant category the link directory will accept your request and link to your site. You can also use Craigslist to place a classified ad. Another link building tool is a topical Squidoo page, where you can link to expert documents and other useful tools in your field and also create a link back to your site. You can also submit a story to social bookmarking sites like Digg or Delicious that links to an article on your site. Another easy link you can get is from a forum. Many forums allow members to leave signature links or personal profile links. If you make good contributions to a forum, some people might follow your links and read your site, link to your site or buy products from your site.

• Create lists on your site. People love lists and they're easy to link to. If you build a list like "10 easy tips to help you __," people will read and link to it. Just make sure the list is relevant to your industry or business. Create a resource list on your site. If it's good people may link to your resource list, or your resources might put you on their resource list.

• Use PPC as a link building tool. You can buy relevant traffic using PPC, which will get you visitors to your site and more brand exposure. When people come to your site, regardless of how they found it, there is still a possibility that they will find something they like and link to you.

• Make your Web copy easy to understand. This will make people want to spread the word. People won't link to information they don't quite understand themselves, which is why this is very important. Put extra effort into making sure your content doesn't have spelling or grammatical errors, this will make you look like a more professional and reliable source. Have an "About Us" section on your site so people can see who the information is coming from. This will make it look more trustworthy so they are more likely to link to it.

• Submit articles and press releases. If you submit articles to an industry news site the article will have a link back to your Web site. Making the article relevant with quality information will entice readers to visit your site and possibly use your service and recommend to others, or link back to your site on their blog or site. Send out a press release to journalists and bloggers that you think will appreciate it. They are likely to link to your site on their blog or news site.

• Gain easy local and business links. Join the Better Business Bureau and get a link from your local chamber of commerce. Submit your link to a relevant city and state governmental resources and list your site on your local library's resource page. Use LinkedIn or other social media networks to develop relationships with other non-competing businesses in your industry. You can recommend each other through linking to each other's sites

• Use link bait for link building. Link bait is anything on a site that makes people want to link to it. It could be interesting content, funny videos, shocking photos, etc. It should have some association with keywords you are optimizing for. Then once you have your link bait ready to go, promote it on social media networks, through blogging and with article writing.

Link building takes a lot of time and effort, but in the end it's worth it. Gaining links is the key to getting noticed by the search engines and increasing your rank. You should never stop link building. It's an on-going process that takes commitment and drive. However, when your site begins moving up in the rankings until you're above all your biggest competitors, you'll see your efforts paying off.

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Article Tags: increase link popularity, link building, link popularity, search circus



Related Forum Posts
Re: Using Craigslist SEO to Promote Your Website - [quote:372g7ueu]2) Trent: could you explain more about building solid backlinks? What constitutes as solid? Do you go to relevant articles and try to set up a link to your content that relates to that topic?[/quote:372g7ueu] Article marketing Guest blogging Blog commenting Link exchanges Directories Forums Link wheels Social bookmarking Link bait Quality content Also, you want your links to be keyword anchored if at all possible. Links from sites relevant to yours are better too.
Type of business with building - If you owned a building and Wal-Mart was opening its doors across the street in a previously unoccupied area (along with 12-14 small shops), what type of business would you start? Here are the considerations: 1. Money is a non-factor 2. Building is fairly large (10,000) square feet 3. Building is on the corner of a busy intersection (about to get much busier)
Re: How to do Link Building? - Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings. What happens to all those Wavers that think [i:1otfkny0]Getting Links = SEO[/i:1otfkny0] when that majority of the Google algo is devalued in various ways? Wavers built their fortunes on "links=seo". When that goes away, the Wavers have zero to hold on to. What will happen to the way search algorithms score links is already happening. The Google algo has become much more elegant and advanced, devaluing staggering amount of links that shouldn't count, and placing more emphasis on trusted links. And the trust and juice given by those links is then verified by elements like user data, domain age, and other relatively hard-to-spoof factors. toddbeld
Re: Search Engine Optimization - simply trying your hand at doing it yourself :- Directory Submissions - targeted links at high PR directories Blog and Forum Postings - to high PR and frequently crawled sites Social Bookmarking Classified Ads Article Marketing - submit to high PR directories, could also serve as link baits Link Exchange - with relevant sites authority sites Link Baits - for organic linking
Re: FREE Toronto Referral Workshop - Kevin, I'll try to get a copy of the slides and summarize the 14 Strategies. Stay tuned!


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