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Add Corporate Blog Marketing to your SEO Toolkit

Written by: Wendy Suto

Article Overview: Want to increase your company’s presence online quickly and stand out as an industry leader? Start a corporate blog campaign with your company. When maintained properly, a corporate blog allows CEOs and other business executives the opportunity to connect on a personal level with prospects, increase sales and reach out to endless media representatives.

Add Corporate Blog Marketing to your SEO Toolkit

You've spent money on your Web site marketing efforts, and you want to see a return as quickly as possible. Add corporate blog marketing to your SEO toolkit to turbo boost your online marketing efforts by extending your reach, gaining even more search engine visibility and attracting more qualified traffic to your site. In today's competitive market, it's one of the newest trends you can't afford to ignore.

For those who are still unfamiliar, a blog began as a personal online diary online. A blog is self-updatable, allowing for frequent content additions, often written in a conversational tone, links to other Web sites and blogs, and uses two-way interaction with readers via public comments.
Corporate blogging is then defined as another way to publish business-related content and gain more visibility for your company on the Web. By offering information and sharing knowledge, a company can quickly establish itself as a leading industry expert, get information to customers quickly and attract new customers looking for relevant information.

If done properly, corporate blog marketing can boost your search engine positioning. Writing regularly on your industry and incorporating SEO generates increased search engine visibility and position your site higher in the rankings. You'll soon see search results on all sorts of targeted keyword phrases included in your corporate blog marketing, which then helps bring those visitors to your Web site.

Corporate blog marketing also helps increase your link popularity online. The number of incoming links to your corporate blog and your company’s Web site grows and grows each month, simply by having a blog marketing presence. Your corporate blog can be full of relevant content readily available for others to link to, and by linking out to other sites, you can then build a platform to develop quality reciprocal linking arrangements.

Having a corporate blog targets an endless stream of media relations. Today 98% of journalists begin their research online, and their first stop is usually a corporate blog! Corporate blogging can also be syndicated via RSS feeds so that your content goes directly to news professionals on the lookout for an unfolding story. If they don't find your information, they'll find someone else's.

Build customer relationships with your own corporate blog marketing campaign. Corporate blogging allows you to perform real-time market research by posing questions and receiving immediate feedback. By giving your company a personable voice, and continuing to offer them relevant content, you can transform return readers into loyal customers as well as viral marketing partners, with blog marketing. More and more, CEOs and other business executives are reaching out to prospects and current customers on a more personal level.

Lastly, blog marketing increases your online sales. There are millions of potential customers surfing the Web right now looking for information on your product or service. By establishing a presence with your corporate blog and defining your company as an industry leader, you can attract qualified traffic ready to buy.

Those SEO and marketing firms are experts at setting up corporate blogging can help you maximize the effectiveness of your blog marketing solution. Search out firms who offer a combination of 'business blog know-how,' expert Web site copywriting and SEO experience in order to get the highest possible results from your corporate blog marketing and to effectively communicate a compelling sales message.

Related Articles
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  How To Write a Corporate Blog
  Blog Marketing Strategies That Work
  Defining Success Metrics for Corporate Blogs

Article Tags: blog marketing, business blogging, corporate blog marketing, search circus, wendy suto



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Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Happy Worker as of Dec 31 2007 - Here's mine... I'm now off to make an offering to the business planning gods for their help in getting to these goals & beyond. To the combined success of Prophets 2 Profits! ----------------------------------------- 1) Corporate a) Retail - Sales reps covering all major markets (1M or more) - Retail product launch plan - 1 more retail release (TBD) b) The Toy Agency - Systems for: o Creative process o Pricing o Manufacturing o Logistics - Marketing agency strategy in place - 1 new customer every 2nd month (5 new customers); 1 of which will be rev of >= 500K/year c) Business - Creative talent pool management strategy & process - Outsourced and/or weekly bookkeeping - Monthly budgeting & forecasting - Better banking organization (Line of Credit, CCs, automate billing for appropriate vendors) - Team total of 5 - Larger office d) Web site - Daily updates - Start of separation of Blog/TTA/Retail 2) Personal - Most weekends “off”! - Entirely separate personal finances; basic personal financing plan - Family….?
Corporate Resource Speakers in Australia - Where can we find one of the best Corporate Resource Speakers in Australia?
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.


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