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Increase Links Naturally with Link Popularity Building (LPB)

Written by: Wendy Suto

Article Overview: Looking to increase Website traffic and improve visibility amidst the major search engines? Consider Website link popularity for your business. A solid link popularity campaign along with natural search engine optimization can improve your company’s bottom line.

Increase Links Naturally with Link Popularity Building (LPB)

Businesses can gain a competitive edge with Google and other significant search engines through relevant link building strategies. The search engines track links in ranking algorithms while crawling the Web. It is advantageous to grow the number of incoming links to your company’s site alongside effective search engine optimization techniques.

There are numerous link building solutions.

1. Free and paid link directories
Link directories all provide either one-way or reciprocal links. Some are free, while others are paid only. Link directories are beneficial because Websites that place your link on their site without requesting a link back to their site are considered more valuable than reciprocal or link exchanges, in the eyes of major search engines. There are many reputable directory sites that are well trafficked by potential buyers for your product. You will find one-way and reciprocal link directories by typing into any search engine search box, keywords like “submit a link”, “add a URL”, or “add link”.

Some small business owners will only link to sites that link back to their site. This creates reciprocal links pages and triangular link patterns. Reciprocal links do not improve a Website’s rankings, and should only be done to give value to site visitors. This is not a savvy SEO tactic or a wise link building practice. Stay clear of SEO companies who use these link exchange strategies; they are not considered real SEOs by other professionals in the field.

2. Corporate Blogging
This is an ever growing Internet trend gaining in popularity with businesses – corporate blogs. Blogging started as personal spaces for individuals to share their thoughts and the events around them, like an online diary. Corporate blogging is then defined as another way to publish business-related content and gain more visibility for your company on the Web. By offering information and sharing knowledge, a company can quickly establish itself as a leading industry expert, get information to customers quickly, increase sales, attract journalists seeking news releases, and attract new customers looking for relevant information.

3. Article Directory Submissions
Article directories are sites that house free reprint articles, allowing authors (people like you) to become known as experts in a field or industry. These sites help authors gain one-way link popularity because others seeking free articles to reprint on their newsletters, Websites, blogs and in print can find them here. Reprint articles can only be used elsewhere if providing a link back to the author’s Website. You also receive free advertising and promotion.

4. Press releases
Submit your company’s news releases to sites like PRWeb.com and PRNewswire.com to allow journalists and bloggers to find important information about your company, its products and services. These releases also build links coming to your site, and attract attention from prospective buyers.

5. MySpace.com
This is a tremendous opportunity for free publicity, through networking with prospects from around the world. Place your business profile, your company logo and business pictures, commercials and videos, write comments on other myspace.com profiles, receive email, instant message, and search for prospective clients. MySpace.com also has a business section that is cost effective and a great way to share your business with people searching for a certain product or service. This is another way to increase your link popularity.

6. Yahoo! Answers
This site is relatively new, and lets people in all industries become an expert in their fields. Answer questions in categories related to your expertise. Choose a subject from an extensive list of categories. Create a profile on Yahoo!, and you get to list up to 3 other one-way links. Yahoo! Geocities offers free a Website template and tools to build a simple Website. All these avenues add a host of easy ways to increase Internet visibility for your business.

7. One-Way Links on other Business Sites
Even with these link building strategies, having one-way links are considered much more valuable than link exchanges, also called reciprocal links. One way links from other related business sites or blogs with pertinent subject matter to the Website is an excellent way to drive traffic to your site. Although it is time consuming asking other sites to link to your site, these methods will assist in building stronger link popularity interest among the major search engines.

8. Business Networking Sites
FastPitchMedia.com and LinkedIn.com are two business networking sites that give professionals and business executives many resources under one place. These one-stop shops give professionals a lot of excellent exposure for free, by housing a database of business owners linked to each other’s online networks. Try something new! Create a profile through these sites, and you will reach other decision makers, stay in touch with others in your network, fill a key position, and keep contact information current.

Related Articles
  Link Popularity
  Link Popularity
  Link Building – Increasing Online Traffic
  Understanding the value of Nofollow Links
  What is Link Building

Article Tags: link building, link building tips, link popularity, search circus



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Re: Using Craigslist SEO to Promote Your Website - [quote:372g7ueu]2) Trent: could you explain more about building solid backlinks? What constitutes as solid? Do you go to relevant articles and try to set up a link to your content that relates to that topic?[/quote:372g7ueu] Article marketing Guest blogging Blog commenting Link exchanges Directories Forums Link wheels Social bookmarking Link bait Quality content Also, you want your links to be keyword anchored if at all possible. Links from sites relevant to yours are better too.
Re: How to do Link Building? - Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for higher rankings. What happens to all those Wavers that think [i:1otfkny0]Getting Links = SEO[/i:1otfkny0] when that majority of the Google algo is devalued in various ways? Wavers built their fortunes on "links=seo". When that goes away, the Wavers have zero to hold on to. What will happen to the way search algorithms score links is already happening. The Google algo has become much more elegant and advanced, devaluing staggering amount of links that shouldn't count, and placing more emphasis on trusted links. And the trust and juice given by those links is then verified by elements like user data, domain age, and other relatively hard-to-spoof factors. toddbeld
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Type of business with building - If you owned a building and Wal-Mart was opening its doors across the street in a previously unoccupied area (along with 12-14 small shops), what type of business would you start? Here are the considerations: 1. Money is a non-factor 2. Building is fairly large (10,000) square feet 3. Building is on the corner of a busy intersection (about to get much busier)
Re: Readers, Money or SEO? Which comes first? - Hi Chris, I like your passion on the subject; I would have to agree with you on this one. Our company is finding Google is starting to look at content more. Links & Link Value are far more important....but Google is giving link value to sites that have quality content. I read a leaked report from Google a while back that explained how Google manually reviews sites. They have 1,000's of outsourced employees that go through sites one by one and rank them on many different levels. Once a site like Mashable is ranked a certain way, that value sticks with them. That is why no matter what Mashable, techcrunch, Amazon, etc... put out they rank well for. Obviously they all have incredible links but Google has given them link value based on who they are. Obviously the idea of quality content is nothing new, just seems like it has gotten lost in the SEO world. Jeff


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