Tweet

SEO Consulting

Written by: Keenan McGrath

Article Overview: It’s one of the hottest, freshest industries that have people around the world clamouring to get into. SEO consulting has become the latest cool job among the typically not so cool. People who were once thought of as nothing but geeks are today proving invaluable to small business owners looking to take their website to the top. If it’s a line of work that you are interested in getting into, read on for further tips on how to succeed.

SEO Consulting

It’s one of the hottest, freshest industries that have people around the world clamouring to get into. SEO consulting has become the latest cool job among the typically not so cool. People who were once thought of as nothing but geeks are today proving invaluable to small business owners looking to take their website to the top. If it’s a line of work that you are interested in getting into, read on for further tips on how to succeed.

First of all, this may be a no-brainer, but get your own website set up. Buy a relevant domain name, avoiding any free service providers like AOL or Yahoo. Those might have cut it while you were in college, but now that you’re out in the working world, you need to appear professional. Take the time you need to figure out an appropriate URL identity, since it will hopefully be one that is with you for life.

Next, focus on putting keywords throughout your site’s code and content that emphasize the skills and services that you can offer. Also include the names and profiles of all the people involved in your firm. Make sure that those profiles are keyword heavy as well. Even if it’s just you, create personas for other positions to give off the appearance of being a larger firm. But, don’t worry about making your site too pretty yet. Just get it up there and get it ranking. Then, you can take the time to make it attractive.

Once your SEO consulting site is up and running, you want to submit it to all the necessary search engines. Steer clear of automatic search engine submission sites since they will most likely make you a target for spammers. Also, look to submit your site at a few of the many online consulting directories. Many of these are maintained by real people, instead of being automatically generated, so they are usually worth the time and the trouble.

Once your site begins to be indexed and business starts to come in, you need to have a surefire system in place for determining how much to charge clients. Unless you create a standardized process, charging clients different amounts for different services will undoubtedly backfire on you. Check out some of the sites online that have salary and consulting rate surveys. Looking to see what other people are charging is a good way to tell if your own fees are on the right track. Many of these sites also have message boards, which you should be sure to take advantage of.

Remember, the most important think about SEO consulting is to remain active on the Internet. Don’t just post messages about your services in newsgroups or in directories where potential clients might come across them. Go to trouble shooting sites and offer free advice to people. Get out there and contact some potential clients. Look to sites like Craigslist where you can legitimately post your active. You need to see and be seen in order to succeed!

Related Articles
  Start your consulting business as a side hustle
  IS A CAREER IN MANAGEMENT CONSULTING RIGHT FOR YOU
  Get This Book
  International Marketing - Engaging Consulting Firms
  CRM Consulting Partners Revealed

Article Tags: AOL, consulting, SEO consulting, small business owners, Yahoo



Related Forum Posts
Re: Looking for partners to start career consulting business - Consulting business is a billion dollar industry. I suggest looking for partners and potential clients on online business portals like servana, which do not charge any basic fee. Get connected with potential partners, clients and customers from all around the world. My signature could help you in your research.
The Little Man Introduction - Good Morning, This is John Hoover from Little Man Consulting. Our company has been floating along as a after thought for a few years. This year we decided to make a go of it. So far we are doing great. We are Virtual Administrators, Web Developers, Database Designers, and Software instructors. Basically, if you have someone in your office to do it, we can do it virtually. Our company was created to "Provide Big Business Resources to the Small Business". Wish me luck, I plan on revolutionizing the small business world with this!
employees or 1099? - In my line of work, we are trying to keep our costs down and stay as "virtual" as possible. I was wondering if anyone had some insight as to whether I should hire employees or contractors? My apologies, here is a description of the situation so you might actually be able to answer my question. Little Man Consulting has a policy to NOT meet with clients unless they are truly against the completely virtual environment. As my company has quadropled in size this year alone, I am finding it harder and harder to keep up with the work and still grow the business. There are other Virtual Assistants out there. Should I farm out the work, or bring in employees?
Customs - Great point about checking with customs to find out what fees are involved. Any fees, shipping, taxes, local business license, and other budgetary concerns should be thoroughly researched before setting up a business or making a formal agreement. Consulting with an attorney before working with someone from another country is also a wonderful and necessary step. The person you are talking with may be fine and reputable, but there are a lot of people online that scam people every day. It never hurts to research things thoroughly. I've also found that when people object to letting me check them out - there's a reason they don't want me to learn more. Shri
Re: Ideas For Business - Hello Lucy, you may consider this list for Ideas for Business: (Top 23 list) Rank Company 1 Google 2 Genentech 3 Wegmans Food Markets 4 Container Store 5 Whole Foods Market 6 Network Appliance 7 S.C. Johnson & Son 8 Boston Consulting Grp. 9 Methodist Hospital Sys. 10 W.L. Gore & Associates 11 Cisco Systems 12 David Weekley Homes 13 Nugget Market 14 Qualcomm 15 American Century Invest. 16 Starbucks Coffee 17 Quicken Loans 18 Station Casinos 19 Alston & Bird 20 QuikTrip 21 Griffin Hospital 22 Valero Energy 23 Vision Service Plan


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Getting The Media Attention You Deserve

The new marketing question. Will they follow?

9 tips to increase ROI in PPC Campaigns

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.