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SEO Optimization

Written by: Keenan McGrath

Article Overview: According to Wikipedia, SEO Optimization is the “process of improving the volume and quality of traffic to a web site from search engines via ‘natural’ search results.” After all, if your website is not on that first page of search results, the chances of people finding it are slim to none. So, instead of spending all your time making your site as pretty as possible, I suggest you spend more of that time, initially, on making your site search engine friendly. And just how do you do that?

SEO Optimization

According to Wikipedia, SEO Optimization is the “process of improving the volume and quality of traffic to a web site from search engines via ‘natural’ search results.” After all, if your website is not on that first page of search results, the chances of people finding it are slim to none. So, instead of spending all your time making your site as pretty as possible, I suggest you spend more of that time, initially, on making your site search engine friendly. And just how do you do that?

I am not here to outline the basics of SEO to you; there are plenty of other articles on this site that will do that for you. What I wanted to write about today are some of the critical errors people make in their optimization strategy. They are little things that could make all the difference in the world. And before you think it is too late to change around all your beautiful HTML code, I would suggest that not doing so would cost you even more in the long run.

First of all, one of the major errors people make in designing in their website is in not realizing the importance of actually changing the title tag and making it unique on each of their pages. Whether you have five pages or 500, each of those pages’ title tags should be different. Why not take advantage of the space and chance the title tag to reflect the relevant keywords you are targeting for each individual page. I do not mean make the titles enormously long – that could get you in trouble with the search engine bots. Keep the titles short, just different between all of your pages.

Another design flaw with SEO optimization that could wind up hurting your website dearly is failing to make use of the header tags. Do not put fancy images where your H1 tag should be. Instead, fill it with keywords and help search engine bots index your site more easily. Even Google suggests that web designers should “make a site with a clear hierarchy and text links.”

Another fatal flaw that is too often overlooked is spelling mistakes. You may not think it is that big a deal, but a spelling mistake has other effects beyond just making your website look unprofessional – although that in and of itself is a major downside. Spelling mistakes, especially of your keywords, can have a huge effect on how your site is indexed. After all, if you’re in the business of selling ‘bear claws,’ but everything on your site reads ‘bare claws,’ guess what keyword terms you’re going to get indexed for? Then, your only traffic will be people who make the same spelling mistakes as you in their search queries.

SEO optimization is not necessarily a tricky business, but it is by all means a time consuming one. But trust me; make the necessary changes now and your site – and all your visitors – will thank you in the end.

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Article Tags: natural search, search engine, search engine bots, search engines, SEO, SEO optimization, site search engine, spelling mistakes



Related Forum Posts
Re: How can I promote my site? - To promote website online you need to hire professional SEO expert because you have to perform the below activities for your website promotion:- Start On page optimization which includes the following task:- 1. Meta tag optimization 2. Header Tag Optimization 3. Alt tag Optimization 4. Content Optimization 5. Anchor Text Optimization 6. URL Optimization 7. Navigation Optimization After On page optimization, Start off Page Optimization which includes the following task:- 1. Link building 2. Directory submission 3. Classified Ads submission 4. Article submission 5. Press Release submission 6. Social Bookmarking 7. Business Listing 8. Local Listing 9. Blog Optimization 10. PPT Creation & Optimization
Re: SEO... - SEO is method to optimizing website in search engine .....making you're website popular in search engine ...SEO is have 2 activity is on page and off page ... On Page Optimization : choice and improving keyword in Url, Title, Content, Keyword tags ... Off Page Optimization : article submission forum submission press release submission blog walking social networking blog commenting internet marketing social bookmarking.. Thanks
Re: Link Building Tactics Series Part 2 - sorry i dont know link building tactics part 1 .... in my knowledge that i get from google, link building tactics is used SEO (on page and off page) .. On Page Optimization : choice and improving keyword in Url, Title, Content website, Keyword tags .. Off Page Optimization : article submission forum submission press release submission internet marketing social bookmarking social networking blog walking blog commenting Thanks for shared
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: How do I engage seo works to be done for my site? - I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.


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