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SEO Ranking

Written by: Keenan McGrath

Article Overview: You just spent five thousand dollars redoing your website and it looks great. It’s got a great new flash introduction, lots of crisp graphics and content that will make your competitors weep. And yet, when you look at your regular site traffic statistics, it’s practically bare. Why is nobody coming to your site you wonder? Well, chances are, it’s because they just aren’t finding it. If you’re not coming up on the first or second page of search engine results for the keywords that are central to your business, then read this article to see how you can improve your SEO ranking.

SEO Ranking

You just spent five thousand dollars redoing your website and it looks great. It’s got a great new flash introduction, lots of crisp graphics and content that will make your competitors weep. And yet, when you look at your regular site traffic statistics, it’s practically bare. Why is nobody coming to your site you wonder? Well, chances are, it’s because they just aren’t finding it. If you’re not coming up on the first or second page of search engine results for the keywords that are central to your business, then read this article to see how you can improve your SEO ranking.

First of all, let’s cover the basics. If your site currently does not have a very high Google page rank, then it’s probably not too late to change your website address. Typically, you want a URL or domain name that has at least one of your keywords in it. That is step number one in optimizing your site for search engines. Also note that purchasing a .com domain name extension will be placing your site up for the highest level of scrutiny by the likes of Google. Sites that end in .org, .edu, or .gov, or even .info tend to be safer from the risk of elimination.

Aside from your URL, you also want to make sure that you have keywords in all of your title tags, description meta tags, and keyword meta tags. And, although you need to be wary of overuse, you should try and create content that is keyword rich. Throughout your site’s body text, you want to place keywords directly adjacent to each other, although sparingly. Nobody knows the exact formula that search engine bots use to determine whether or not there is spamming, but you don’t want to risk being cut from their databases.

When creating the design for your page, you also want to be sure that you keep their sizes small. It’s better to have a lot of small pages with a lower file size than one enormously long page that exceeds 500K if you want to boost your SEO ranking. You should also be wary of how you designate your page addresses. While hyphens are a popular way to fill in spaces between words, the more you have, the more a page begins to look like spam. If your URL has more than give hyphens, get ready to be cut from search engines. Keep them as short and simple as possible; that will help people remember them more anyway.

While there are a number of positive steps you can take to improve your page rank, there are also a number of factors that can bring you down. Don’t create images with text instead of having actual text on your site – search engines won’t be able to read it. Don’t get linked to from disreputable sites, link farms, or sites that have no relevance to your own. It’s more about the quality of the backlinks you can get than the quantity.

These are just some of the basic steps you can take to improve your SEO ranking, but be aware that there are many more. Do your homework and take your site to the top!

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Article Tags: domain name, Google, search engine, search engines, SEO, SEO



Related Forum Posts
Re: Alexa Ranking Goals - Thanks Jeremy - here is my updated goal: Goal: 10,000 Original Ranking: 14,830
Re: Alexa Ranking Goals - Hi Timothy, It's good to see a new "competitor" on our Alexa Ranking Goals list. Good luck in your efforts to improve your website Alexa rankings. David
Re: How Do You Check Google Ranking? - I have download grease monkey plugin in my Mozilla browser when i check Google ranking for keywords it give results in serial way like 1.2.3..... so it is easy to check Google Ranking.
Re: How Do You Check Google Ranking? - I often sign out all Google account before checking Google Ranking and i use "Grease monkey" Software which make it very easy by giving the SERP's in serial order.
Re: Specific Strategies To Raise PR Levels? - After re-reading through the posts in this thread it seems to me like there might be a little confusion as to what Page Rank (PR) really is. For those who don't know... PR is a number between 1 and 10 that Google assigns to a web page based on it's importance. With 10 being the highest and most important. It's mainly determined by the number and quality of inbound links to the web page but there are other factors as well. It is NOT the ranking your site has in the Google search engine or any other search engine. If you are ranked #3 on google for "home business" that does not mean you have a PR of 3. They are completely separate things. Furthermore, PR does not determine how high a site ranks in the search engines. It's possible and very common for a site with a low PR to outrank and site with a higher PR for the same keyword phrase. If you want to raise your PR then you need more backlinks. Higher PR backlinks will pass more link juice to you and help raise it much easier. On that same note, if you want to increase your search engine rankings for a particular keyword then you also need more backlinks with the keyword you are targeting as the anchor text. When it comes to that, Page Rank and Search Engine Ranking Positions are very similar but that is it. People often think that they need high PR to get good search engine rankings and it is not true. They also tend to think that just because a site has high PR then it is better than a site with lower PR, that is also not always the case. One final thing about this is that the PR you see on your Google Toolbar for a web page only updates a few times per year and is not necessarily the actual PR for that page. The actual PR is stored at Google and is updated constanty, and is not shown to the public. Only they know what it really is. I hope that clears up some common misconceptions about Google Page Rank (PR).


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