10 secrets to online success (its all about the customer) - Todd Jamieson
10 secrets to online success (its all about the customer) - Todd Jamieson
In the last eight years of working with all types of businesses, the most common mistake companies make is believing that their web site will do all of the work for them. Sure, a web site will definitely help productivity but it can never replace the human element of your business. Potential customers are still looking for some type of bond that brings them into your company, something that still makes them feel important and like an individual - they are looking for real people with real knowledge. And the reason why people choose to buy from you is because of you.
One of the most overlooked aspects of web sites is online customer service and ultimately your email correspondences. Think about it: if a "sales prospect" called your business would you leave them waiting a day or more before replying? Now, unless you work for a bank or just don't want the business, you would never do that. But as crazy as it sounds, this is what many companies are doing. Sabotaging their own success simply by putting off returning emails to clients.
Here are a few basic rules I personally go by and suggest you adopt:
1. Develop a sorting mechanism in your email program so that you can answer your "sales oriented" emails first and then others later.
2. Answer sales oriented emails in under ˝ day if possible (even a simple return email "I am working on it" will suffice in some cases).
3. Answer non-essential emails within 1- 2 days.
4. When you respond to any email, make sure you include at least the following information 1) Your name + your company name, 2) your title, 3) address, 4) telephone (with area code), 5) your return email, 6) your web site and 7) lastly make sure your subject line makes sense!
Also consider the following:
1. The web is now used more than the yellow pages when people are looking to buy a product.
2. It is very probable that your potential customer also contacted your competition.
3. Like your first sales meeting with a prospect, make your email stand out. Tell them what makes you different.
4. Your prospect probably gets SPAM emails on a regular basis..
Make sure that the subject line is not confused with SPAM or your email may never even get read!
5. Make your subject line short and don't come across as a used sales car person. A simple subject such as: As per your request at ABC.Com is usually sufficient.
6. Do not send files larger than 500k (1/2 a mb) - as a lot of people are still on dial-up.
Following these simple steps will maximize the benefits of your web site. In today's fast moving economy, the old cliché "you snooze you lose" is more real than ever. And remember the web is no different than any other medium when it comes to building rapport/relationships with your clients. Have fun, stand out from the crowd and you will be surprised by the results.
10 secrets to online success its all about the customer Todd Jamieson - To learn more about this author, visit Dee Dick's Website.
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You've got your web site online. You're on top of the search engines. You have killer web site copy. Now all you have to do is wait for the sales to roll in right? Well … not exactly.
In the last eight years of working with all types of businesses, the most common mistake companies make is believing that their web site will do all of the work for them. Sure, a web site will definitely help productivity but it can never replace the human element of your business. Potential customers are still looking for some type of bond that brings them into your company, something that still makes them feel important and like an individual - they are looking for real people with real knowledge. And the reason why people choose to buy from you is because of you.
One of the most overlooked aspects of web sites is online customer service and ultimately your email correspondences. Think about it: if a "sales prospect" called your business would you leave them waiting a day or more before replying? Now, unless you work for a bank or just don't want the business, you would never do that. But as crazy as it sounds, this is what many companies are doing. Sabotaging their own success simply by putting off returning emails to clients.
Here are a few basic rules I personally go by and suggest you adopt:
1. Develop a sorting mechanism in your email program so that you can answer your "sales oriented" emails first and then others later.
2. Answer sales oriented emails in under ˝ day if possible (even a simple return email "I am working on it" will suffice in some cases).
3. Answer non-essential emails within 1- 2 days.
4. When you respond to any email, make sure you include at least the following information 1) Your name + your company name, 2) your title, 3) address, 4) telephone (with area code), 5) your return email, 6) your web site and 7) lastly make sure your subject line makes sense!
Also consider the following:
1. The web is now used more than the yellow pages when people are looking to buy a product.
2. It is very probable that your potential customer also contacted your competition.
3. Like your first sales meeting with a prospect, make your email stand out. Tell them what makes you different.
4. Your prospect probably gets SPAM emails on a regular basis..
Make sure that the subject line is not confused with SPAM or your email may never even get read!
5. Make your subject line short and don't come across as a used sales car person. A simple subject such as: As per your request at ABC.Com is usually sufficient.
6. Do not send files larger than 500k (1/2 a mb) - as a lot of people are still on dial-up.
Following these simple steps will maximize the benefits of your web site. In today's fast moving economy, the old cliché "you snooze you lose" is more real than ever. And remember the web is no different than any other medium when it comes to building rapport/relationships with your clients. Have fun, stand out from the crowd and you will be surprised by the results.
10 secrets to online success its all about the customer Todd Jamieson - To learn more about this author, visit Dee Dick's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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