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10 ways to ensure your site does not get indexed on search engines

Written by: Dee Dick

Article Overview: Todd Jamieson, CEO for EnvisionOnline.ca gives his top ten things you can do to your website that will have a negative effect on your search engine ranking.

10 ways to ensure your site does not get indexed on search engines

Search Engines have come a long way since the web's beginnings. Back in the old days it seemed like anything you typed in would ultimately show at least one or more pornographic web site. Well, luckily those days have passed us and getting indexed on search engines has become a necessity of doing business on the Internet. In my experience with personally working on over 250 business web sites in the last eight years (an having them all indexed), I have accumulated a substantial list of techniques that work and don’t work. There are literally hundreds of things that will have a negative effect on your ranking. Below is a list of my top ten.

1. Have no html text on your home page.

Because search engine robots are still not able to read images (jpegs, gifs etc), you will be guaranteed to not get indexed - because there is nothing to index.

2. Have a 100% Flash driven web site.

Some search engines are now able to index certain parts of flash, but as a general rule of thumb flash sites do not get indexed.

3. Dump a bunch of keywords on your home page and change the colour so they are visible to the eye.

While there is no published standard, most online professionals agree that tricking the search engines by adding a large number of keywords on your home page is bound to get you black-listed on search engines.

4. Create an automatic redirect that sends someone to another web site (from your home page)

If you code your web site so that when someone visits it, it will go to another page instantly - most search engines will ban you.

5. Rely solely on your Keyword and Description meta-tags.

Most search engines DO NOT use keywords or description text as a way to index sites. Some use the description tag for the results list. But in general the major search engines ignore these all together when looking to index your site.

6. Having less than 100 words on your home page.

As your home page is usually the first page a spider visits, it is important it has an ample supply of keywords for it to determine how it should index your web site.

7. Not incorporating a site tree or text links off of your home page.

Again, because search engine spiders read text only, it is extremely important to give it the "food" it needs to help index as many pages as possible on your web site.

8. Not having a links page.

Most of the major search engines use link popularity as a key method of determining how high a web site will get ranked within their search engine. Starting a reciprocal linking program by trading links between like-minded web sites will increase your "popularity" online.

9. Having little keyword rich content

Have you ever noticed that most of the high-ranking sites seem to have a lot of content? This is because they have learned the importance of having "spider" food online. Keyword rich content also helps build your credibility and makes your site more appealing when trading links.

10. Link Farms and get rich quick schemes

Nothing in this world is for free. There is no such thing as an automated search engine optimization tool that works all of the time. Many of these "spam" emails do not even pre-qualify their prospects - I have heard of even Google receiving a spam email! Optimizing your site takes time and patience. But if done right, the pay-off could be extremely large and provide you with a significant source of sales or referrals from new prospects.

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  SEO Tip of the Day: 5 Steps for SEO Optimizing with DTD Statements
  How to get your web site indexed by Major Search Engines?
  Why optimise your website?

Article Tags: major search engines, pornographic web, search engine, search engine optimization, search engines



Related Forum Posts
Re: How should i promote a new website? - [quote="TannyL":2u4k1le6][quote="Alan Mater":2u4k1le6] Submitting a website to the search engines is not the way to go about things. What you should do is get a link pointing to your site from another site. The search engines will naturally find your site and crawl it. This can be done by adding your site to link directories, blog commenting, rss submissions, article marketing, social bookmarking, etc. There's many ways to go about it, but that's all that needs done. Submitting a site to search engines will actually do more harm than good. Anelly, you've been given some great advice on how to promote your site. Article marketing, blog commenting, social bookmarking, forum posting, etc. are all great ways. Starting a blog and writing about your site and the product you're promoting is great as well. There's many offline strategies that work well, too.[/quote:2u4k1le6] Hi Alan, I completely agree with you. However, I don't remember where I saw this advice, but this guy recommended submitting to search engines ONLY ONCE, when your website is new and fresh, and never again! Didn't have time to try this, and I don't think is can do any harm, but only if you do it once. Backlinks are the only way to go.[/quote:2u4k1le6] Hmm... I've never heard that one. When I started my new niche site I never once submitted my site to any search engines. Now I'm getting over 200 visits a day from Google and other search engines, and it has a PR 2. If you get a chance to ask Suzanne Morrison I'm pretty sure she'll agree that submitting your site to search engines is a waste of time. It's better for them to find your site naturally through links on other pages. I totally agree that backlinks are the core for getting traffic and high search engine placements. Make sure to use the keywords in those backlinks that you want to rank for.
Re: How should i promote a new website? - [quote="Alan Mater":391s63q7] Submitting a website to the search engines is not the way to go about things. What you should do is get a link pointing to your site from another site. The search engines will naturally find your site and crawl it. This can be done by adding your site to link directories, blog commenting, rss submissions, article marketing, social bookmarking, etc. There's many ways to go about it, but that's all that needs done. Submitting a site to search engines will actually do more harm than good. Anelly, you've been given some great advice on how to promote your site. Article marketing, blog commenting, social bookmarking, forum posting, etc. are all great ways. Starting a blog and writing about your site and the product you're promoting is great as well. There's many offline strategies that work well, too.[/quote:391s63q7] Hi Alan, I completely agree with you. However, I don't remember where I saw this advice, but this guy recommended submitting to search engines ONLY ONCE, when your website is new and fresh, and never again! Didn't have time to try this, and I don't think is can do any harm, but only if you do it once. Backlinks are the only way to go.
Re: Search Engine Optimization - As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Seo way of Marketing... - Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines. This gives a web site web presence.
Re: Creating backlinks by getting your website valued? - I would agree with Trent on this there are better ways of getting backlinks to your website and what you need are backlinks that help your ranking. Just getting indexed won't really help you much, you need to get your site seen by Google visitors and if you are indexed and on page 123 it won't mean a thing. MichelleJ


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