10 ways to ensure your site does not get indexed on search engines
10 ways to ensure your site does not get indexed on search engines
1. Have no html text on your home page.
Because search engine robots are still not able to read images (jpegs, gifs etc), you will be guaranteed to not get indexed - because there is nothing to index.
2. Have a 100% Flash driven web site.
Some search engines are now able to index certain parts of flash, but as a general rule of thumb flash sites do not get indexed.
3. Dump a bunch of keywords on your home page and change the colour so they are visible to the eye.
While there is no published standard, most online professionals agree that tricking the search engines by adding a large number of keywords on your home page is bound to get you black-listed on search engines.
4. Create an automatic redirect that sends someone to another web site (from your home page)
If you code your web site so that when someone visits it, it will go to another page instantly - most search engines will ban you.
5. Rely solely on your Keyword and Description meta-tags.
Most search engines DO NOT use keywords or description text as a way to index sites. Some use the description tag for the results list. But in general the major search engines ignore these all together when looking to index your site.
6. Having less than 100 words on your home page.
As your home page is usually the first page a spider visits, it is important it has an ample supply of keywords for it to determine how it should index your web site.
7. Not incorporating a site tree or text links off of your home page.
Again, because search engine spiders read text only, it is extremely important to give it the "food" it needs to help index as many pages as possible on your web site.
8. Not having a links page.
Most of the major search engines use link popularity as a key method of determining how high a web site will get ranked within their search engine. Starting a reciprocal linking program by trading links between like-minded web sites will increase your "popularity" online.
9. Having little keyword rich content
Have you ever noticed that most of the high-ranking sites seem to have a lot of content? This is because they have learned the importance of having "spider" food online. Keyword rich content also helps build your credibility and makes your site more appealing when trading links.
10. Link Farms and get rich quick schemes
Nothing in this world is for free. There is no such thing as an automated search engine optimization tool that works all of the time. Many of these "spam" emails do not even pre-qualify their prospects - I have heard of even Google receiving a spam email! Optimizing your site takes time and patience. But if done right, the pay-off could be extremely large and provide you with a significant source of sales or referrals from new prospects.
10 ways to ensure your site does not get indexed on search engines - To learn more about this author, visit Dee Dick's Website.
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Search Engines have come a long way since the web's beginnings. Back in the old days it seemed like anything you typed in would ultimately show at least one or more pornographic web site. Well, luckily those days have passed us and getting indexed on search engines has become a necessity of doing business on the Internet. In my experience with personally working on over 250 business web sites in the last eight years (an having them all indexed), I have accumulated a substantial list of techniques that work and don’t work. There are literally hundreds of things that will have a negative effect on your ranking. Below is a list of my top ten.
1. Have no html text on your home page.
Because search engine robots are still not able to read images (jpegs, gifs etc), you will be guaranteed to not get indexed - because there is nothing to index.
2. Have a 100% Flash driven web site.
Some search engines are now able to index certain parts of flash, but as a general rule of thumb flash sites do not get indexed.
3. Dump a bunch of keywords on your home page and change the colour so they are visible to the eye.
While there is no published standard, most online professionals agree that tricking the search engines by adding a large number of keywords on your home page is bound to get you black-listed on search engines.
4. Create an automatic redirect that sends someone to another web site (from your home page)
If you code your web site so that when someone visits it, it will go to another page instantly - most search engines will ban you.
5. Rely solely on your Keyword and Description meta-tags.
Most search engines DO NOT use keywords or description text as a way to index sites. Some use the description tag for the results list. But in general the major search engines ignore these all together when looking to index your site.
6. Having less than 100 words on your home page.
As your home page is usually the first page a spider visits, it is important it has an ample supply of keywords for it to determine how it should index your web site.
7. Not incorporating a site tree or text links off of your home page.
Again, because search engine spiders read text only, it is extremely important to give it the "food" it needs to help index as many pages as possible on your web site.
8. Not having a links page.
Most of the major search engines use link popularity as a key method of determining how high a web site will get ranked within their search engine. Starting a reciprocal linking program by trading links between like-minded web sites will increase your "popularity" online.
9. Having little keyword rich content
Have you ever noticed that most of the high-ranking sites seem to have a lot of content? This is because they have learned the importance of having "spider" food online. Keyword rich content also helps build your credibility and makes your site more appealing when trading links.
10. Link Farms and get rich quick schemes
Nothing in this world is for free. There is no such thing as an automated search engine optimization tool that works all of the time. Many of these "spam" emails do not even pre-qualify their prospects - I have heard of even Google receiving a spam email! Optimizing your site takes time and patience. But if done right, the pay-off could be extremely large and provide you with a significant source of sales or referrals from new prospects.
10 ways to ensure your site does not get indexed on search engines - To learn more about this author, visit Dee Dick's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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