5 ways to eat your competition for lunch using google - Todd Jamieson
5 ways to eat your competition for lunch using google - Todd Jamieson
Here is how you can find out everything you can imagine about your competition in five easy steps:
1. Locate your competition's domain name.
2. Type in the Google Search Bar: link:companyname.com -site:companyname.com. This will show all web pages (excluding their own pages) that have a link pointing to your competitors web site.
3. Document ALL of the links in document (I use Excel personally).
4. Repeat the process except with a www in front of their domain name, then two more times but instead of "link", write "inurl".
5. Now the list you will be left with will provide the following key information about your competition:
a. FREE TRAFFIC: You will now have a complete list of all of the web sites that are driving free traffic to their web site. (begin submitting to this list right away!)
b. EVENTS/SEMINARS: Most seminars/events/trade shows are now advertised on the web. If your competition is speaking at an event or attending a trade show, this will most definitely show up in this list.
c. PRESS/ARTICLES: Almost all published articles are online. You will now have an up-to-date list of the next big thing your competitor is getting involved in.
d. SPONSORSHIP: Find out what sponsorships your competitor is involved in.
e. CLIENTS: Most companies keep an up-to-date client list, and sometimes even trade reciprocal link on their site (designed/developed by company xyz).
In conclusion, the analysis of all of this information will provide you with key information into the marketing activities of your competition. By collecting this information, you will be able to make internal adjustments in your marketing and sales initiatives and ultimately eat your competition for lunch!
5 ways to eat your competition for lunch using google Todd Jamieson - To learn more about this author, visit Dee Dick's Website.
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Google is one of the most accurate and usable search engines ever developed. The geniuses at Google Labs (labs.google.com) are always coming up with new innovative ways to allow people to search for information. With over a billion pages indexed, Google is the largest search engine and should stay that way for the foreseeable future. That being said, basically any information that you could possibly imagine is somewhere on Google including information on your company and your competition.
Here is how you can find out everything you can imagine about your competition in five easy steps:
1. Locate your competition's domain name.
2. Type in the Google Search Bar: link:companyname.com -site:companyname.com. This will show all web pages (excluding their own pages) that have a link pointing to your competitors web site.
3. Document ALL of the links in document (I use Excel personally).
4. Repeat the process except with a www in front of their domain name, then two more times but instead of "link", write "inurl".
5. Now the list you will be left with will provide the following key information about your competition:
a. FREE TRAFFIC: You will now have a complete list of all of the web sites that are driving free traffic to their web site. (begin submitting to this list right away!)
b. EVENTS/SEMINARS: Most seminars/events/trade shows are now advertised on the web. If your competition is speaking at an event or attending a trade show, this will most definitely show up in this list.
c. PRESS/ARTICLES: Almost all published articles are online. You will now have an up-to-date list of the next big thing your competitor is getting involved in.
d. SPONSORSHIP: Find out what sponsorships your competitor is involved in.
e. CLIENTS: Most companies keep an up-to-date client list, and sometimes even trade reciprocal link on their site (designed/developed by company xyz).
In conclusion, the analysis of all of this information will provide you with key information into the marketing activities of your competition. By collecting this information, you will be able to make internal adjustments in your marketing and sales initiatives and ultimately eat your competition for lunch!
5 ways to eat your competition for lunch using google Todd Jamieson - To learn more about this author, visit Dee Dick's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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