Basics of Search Engine Optimisation (SEO)
Search Engine Optimization (SEO) is a process of making web pages attractive to get high rankings on the search engines. As better the page optimized is, the higher a ranking it will get in search engine results. The objective of Search Engine Optimization is to improve the ranking of the web sites in major search engines like google, msn, yahoo etc. through optimizing content, building link popularity, search engine submission, directory submission etc.
As a part of a large marketing effort, SEO plays a very important role for the initial design and development of the site that help you to popularize your site among your targeted visitors. SEO involves a wide range of ethical strategies and techniques to improve search engine rankings. Below are some ethical seo techniques which are often widely used to utilize SEO:
Optimising Web design of a web site is one of the important steps in SEO . Your website must be well designed using required applets to be easily noticeable. Here are given some mistakes which people often do not care but you must avoid them otherwise it will be difficult to get better rankings in search engines. You should avoid frames and also if you use flashes in your content as search engine spiders would not able to read flash text. you must add a discription while using images.
The First and the most crucial step for optimizing a website is to research and define the best keywords. Right keywords selection can make you more visible and help you reach your target visitors and improves your search engine rankings too.You need some relevant or well known keywords which are usually used by people to get listed in search engines. In absense of right keywords search engines will not list your website.
Title Tag have also an important role in SEO. Don't ignore them, they are a powerful tool and must be used to their fullest advantage. The Title tag helps the search engines decide the theme of the web page being crawled for indexing. When a search for keywords is conducted, the Title tag is given heavy consideration by major Search Engines like Google, Msn and Yahoo. You should remember that each page in your website is unique and needs a different Title tag. Place the most important keyword phrase for that particular page in the Title tag, and the page will get higher rankings in the search engines.
META tags are HTML tags that are used to include information about your web page they are created to give search engines the important information about your website. Search engines have recognized that website owners and administrators can use this resource to control their positioning and descriptions in search engine results.
ALT Tags are commonly omitted from web pages, from the smallest personal pages to the largest web corporate sites. Yet, if properly used, ALT Tags can be quite useful. Among other things ALT tags provide further detail about an image and other needed informations. It also enable and enhance access for people with various disabilities.