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Basics of Search Engine Optimisation (SEO)

Written by: Neeraj Srivastava

Article Overview: Search Engine Optimization (SEO) is a process of making web pages attractive to achieve higher rankings on the search engines. As better the page optimized is, the higher a ranking it will get in search engine results. The objective of Search Engine Optimization is to improve the ranking of the web sites in major search engines like google, msn, yahoo etc. through optimizing content, building link popularity, search engine submission, directory submission etc.

Basics of Search Engine Optimisation (SEO)

Search Engine Optimization (SEO) is a process of making web pages attractive to get high rankings on the search engines. As better the page optimized is, the higher a ranking it will get in search engine results. The objective of Search Engine Optimization is to improve the ranking of the web sites in major search engines like google, msn, yahoo etc. through optimizing content, building link popularity, search engine submission, directory submission etc.

As a part of a large marketing effort, SEO plays a very important role for the initial design and development of the site that help you to popularize your site among your targeted visitors. SEO involves a wide range of ethical strategies and techniques to improve search engine rankings. Below are some ethical seo techniques which are often widely used to utilize SEO:

DESIGN:
Optimising Web design of a web site is one of the important steps in SEO . Your website must be well designed using required applets to be easily noticeable. Here are given some mistakes which people often do not care but you must avoid them otherwise it will be difficult to get better rankings in search engines. You should avoid frames and also if you use flashes in your content as search engine spiders would not able to read flash text. you must add a discription while using images.

KEYWORD:

The First and the most crucial step for optimizing a website is to research and define the best keywords. Right keywords selection can make you more visible and help you reach your target visitors and improves your search engine rankings too.You need some relevant or well known keywords which are usually used by people to get listed in search engines. In absense of right keywords search engines will not list your website.

TITLE TAG:

Title Tag have also an important role in SEO. Don't ignore them, they are a powerful tool and must be used to their fullest advantage. The Title tag helps the search engines decide the theme of the web page being crawled for indexing. When a search for keywords is conducted, the Title tag is given heavy consideration by major Search Engines like Google, Msn and Yahoo. You should remember that each page in your website is unique and needs a different Title tag. Place the most important keyword phrase for that particular page in the Title tag, and the page will get higher rankings in the search engines.

META TAG:

META tags are HTML tags that are used to include information about your web page they are created to give search engines the important information about your website. Search engines have recognized that website owners and administrators can use this resource to control their positioning and descriptions in search engine results.

ALT TAG:
ALT Tags are commonly omitted from web pages, from the smallest personal pages to the largest web corporate sites. Yet, if properly used, ALT Tags can be quite useful. Among other things ALT tags provide further detail about an image and other needed informations. It also enable and enhance access for people with various disabilities.

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Article Tags: absense, building link popularity, directory submission, flash text, google, initial design, keywords search, large marketing, major search engines, optimization seo, popularity search engine, search engine optimization, search engine rankings, search engine results, search engine spiders, search engine submission, seo techniques, submission directory, tag title, target visitors



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: How should i promote a new website? - You could promote your website by increasing traffic. But how do you increase traffic? Some pros uses pay per clicks to get traffic and added revenue. Others would update regularly and post useful tips that are related to what your site is promoting. Others would join blogging networks such as MySpace and even Twitter. On the other hand people use SEO or Search Engine Optimisation. You can also try interacting with sites relevant to yours through commenting appropriately at their posts and even joining discussions. Some would send their sites to directories. If you want you can also Meta tag your keywords. Try offline promotion too. You can use brochures, flyers or even advertise it on newspapers.
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Which is the best for beginners? - Hi Apu, It sounds like you already have an interest in setting up your own site and this is a good way to get into affiliate marketing. You can promote products or services with links or banners from your own site or just promote other people's websites, if it is the latter then you don't need a site of your own at all. The two main expenses you can’t really get away from are the cost of choosing your domain name and website hosting fees, neither of which are greatly expensive but that is a must with your own site. Then of course you have to generate traffic to your site and this takes time and consistent effort which is where a lot of people give up because it doesn’t happen overnight. I’m not sure how familiar you are with Search Engine Optimisation (SEO) of your site or how comfortable you are with article writing but these are the two ‘biggies’ when you are starting off. With articles, you can promote a service or product you are familiar with and post your original article to directories and on your own site and over time you will start to get traffic but it is very easy to get overwhelmed with all the info at the beginning so I would advise you to keep things simple, become proficient with one thing at a time then move on but keep busy and keep supplying fresh content for your site. regards, Mal.
Re: Search Engine Tips and Ideas - Share Yours - Hi there, I answer this post, to start off. I am still learning a lot on all these subjects. Moreover, we have a wonderful tool to find out from previous posts. On the top right corner, use 'Advanced Search' and write 'Search Engine Tips'. It brings up all the previous posts with that information. Check it out. You will be surprised all the inherent information stored.


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