Do you have Employee Policies to protect your online reputation?
Do you have Employee Policies to protect your online reputation?
Potential for problem arises the moment one of your employees places your company name or website address within their social network profile. A basic scenario easily demonstrates the implications. Let's say your employee has updated their online social networking profile, indicating the name of the company they work for, maybe title and a link to your corporate website. They then go on to post photos from last weekend's bachelorette party. Soon after, a new prospect or current customer decides to do a bit of Internet research on your company name. Within the search engine results, below your corporate website, perhaps a few news articles, and other website business listings, there it is - your employee's profile, with a link to their wild party pics and a history of saucy comments. You can imagine the impression such a finding may have on your new prospect or current customer.
In much the same way that you implement client confidentiality and privileged information policies or corporate strategy security measures, you may want to consider instituting a policy against the posting of your company name, information or website address without approval.
Some of the most common search engine optimization (SEO) tactics involve adding links from other websites in order to help build an online authority. By referencing your company name in their postings, your employees are actually contributing to your website's SEO, and unfortunately also potentially jeopardizing your online reputation. Note that SEO is very different from online reputation management, so be sure your SEO service provider has proper experience in highlighting your positive reputation while optimizing your site.
Perhaps you've already discovered some potentially damaging search engine results connected to your company name. Advisably your first step should be to simply ask your employee to remove your company name from their social networking profile. If you don't have access to this employee or if the negative results aren't related to a social networking site, your best approach is to contact an online reputation management company. ORM professionals can guide you in mitigating the negative results and help to prevent reoccurrences. They can also assist you with setting up your company policies regarding the use of social networking.
Do you have Employee Policies to protect your online reputation - To learn more about this author, visit Ezra Silverton's Website.
Like this article? Share it with your friends
More likely than not, your employees frequent social networking sites such as Facebook, LinkedIn, YouTube. etc. So does your company need to have a clear policy about the use of your company name and information within social networking websites?
Potential for problem arises the moment one of your employees places your company name or website address within their social network profile. A basic scenario easily demonstrates the implications. Let's say your employee has updated their online social networking profile, indicating the name of the company they work for, maybe title and a link to your corporate website. They then go on to post photos from last weekend's bachelorette party. Soon after, a new prospect or current customer decides to do a bit of Internet research on your company name. Within the search engine results, below your corporate website, perhaps a few news articles, and other website business listings, there it is - your employee's profile, with a link to their wild party pics and a history of saucy comments. You can imagine the impression such a finding may have on your new prospect or current customer.
In much the same way that you implement client confidentiality and privileged information policies or corporate strategy security measures, you may want to consider instituting a policy against the posting of your company name, information or website address without approval.
Some of the most common search engine optimization (SEO) tactics involve adding links from other websites in order to help build an online authority. By referencing your company name in their postings, your employees are actually contributing to your website's SEO, and unfortunately also potentially jeopardizing your online reputation. Note that SEO is very different from online reputation management, so be sure your SEO service provider has proper experience in highlighting your positive reputation while optimizing your site.
Perhaps you've already discovered some potentially damaging search engine results connected to your company name. Advisably your first step should be to simply ask your employee to remove your company name from their social networking profile. If you don't have access to this employee or if the negative results aren't related to a social networking site, your best approach is to contact an online reputation management company. ORM professionals can guide you in mitigating the negative results and help to prevent reoccurrences. They can also assist you with setting up your company policies regarding the use of social networking.
Do you have Employee Policies to protect your online reputation - To learn more about this author, visit Ezra Silverton's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
|
For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Ezra's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
|
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Memorandum Template 1 Spring Cleaning Radio Campaigns The Entrepreneurial Sweet Spot Workplace Violence |
|
 | ||
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2008 | |
 |
Top 50 Marketing Blogs
Top Blogs To Watch In 2008 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
